GFR Media has created a product to help clients with segmented marketing campaigns and reaching target audiences. The product allows clients to engage in multi-channel marketing tailored to specific segments identified in GFR's database, which includes demographic and psychographic variables. GFR also offers online surveys targeted to segments to generate leads for clients, as well as data cleansing services.

1. GFR MEDIA,thinkingofits
CLIENTS,hascreatedaproduct
thathelpscomplimentintegral
communicationstrategies.
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2. It istheproductthatallowsthe
CLIENT toreachitstargetthrough
segmentedmarketingcampaigns.
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3. Service
Portfolio
3
1.
Data Base
Marketing
2.
Online
Surveys
3.
Data Cleansing
4.
Analytic
Services

4. Data Base Marketing
4

5. Data Base
Marketing
Data Base Marketing
 Multi-channel marketing that allows you to
communicate with your specific segment:
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6. 6
Puerto Ricans with annual
income of $60K+
Invitation to
TEST DRIVE
Telephone
Confirmation

7. DEMOGRAPHIC/P
SYCOGRAPHIC
30+
segmentation
variables
Contact & Demographic Info
• Gender
• Birth date
• Marital Status
• Email
• Phone Number (landline)
• Cellphone #
• Address
Geographic / Psycographic
• Income Range
• SEC Level
• Has kids
• Type of Home
• Eating-out Habits
• Sports
• Travel Habits
• Vacation Destinations
• Education Level
• Interests / Hobbies
• Country of Residence
(municipality, state, city)
• Automobile Ownership
• Consumption Habits
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8. DATACARDS
 What are DATACARDS ?
 DATACARDS are basically ‘snapshots’ of segments within our
Data Base.These segments have been specifically identified to
tailor our CLIENT’s needs.
 Some of our DataCards:
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Tourism Technology Families
Financial Services Geographic Dining Out
Mothers Education Automobiles

9. 9
DATACARDS

10. ONLINESURVEYS
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11. ONLINE
SURVEYS
Online Surveys
 Online Surveys targeted to a specific segment
within our Data Base.
 Strategically designed to generate LEADS for
our clients.
 We take care of:
 Identifying the best possible segment for our
client
 Designing the survey
 Communicating the correct message
 Carrying out the survey
 Analyzing the results
 Reporting results and the LEAD generator
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12. 13
Women that live in Carolina &
Caguas within the ages of 18 - 30
Studying intention
Interest in majors/curriculums
etc.
‘X’ university has a Nursing
curriculum in need of
student registration

13. DATACLEANSING
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14. DATA
CLEANSING
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CLIENT
DB
1. Receive the
client’s DB
2. DB diagnosis
3. Standardize
Data &
Validation
4. DB delivery

15. DATA
CLEANSING
16
PEDRRO JAVIER/* HUMAÑAA ZALINAS---
Pedro Javier Umaña Salinas Male
Data
Data

16. ANALYTICSERVICES
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17. ANALYTIC
SERVICES
Data analysis
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CLIENT
DB
Client profiling
Client analysis
(geographic,
demographics,
etc)
Opportunity
identification
(ie – cross selling,
etc)
Prospect
management
Client
Segmentation

18. 19
Examples of
Segmentation
ANALYTIC
SERVICES
Data analysis

19. THANKYOU!
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