Machine Learning More Than a Buzzword http://eddie-obrien.blogspot.com/2018/06/machine-learning-more-than-buzzword.html

1. 7/2/2018 Eddie O’Brien Microsoft: Machine Learning: More Than a Buzzword
http://eddie-obrien.blogspot.com/2018/06/machine-learning-more-than-buzzword.html 1/2
Eddie O’Brien Microsoft
Monday, 25 June 2018
Machine Learning: More Than a Buzzword
Machine learning has been defined by Stanford University as “the science of getting computers to act
without being explicitly programmed.” While the past few years have seen a rise in demand for
conferences, venture investments, and business-related inquiries, many technology executives are
still exploring the wide-ranging applications of machine learning in business issues.
Sales data analysis is one of the many contributions of machine learning to business. It has benefited
from the growth in sales-centered data because of the increase in digital interaction. Through this,
sales teams have the ability to tap into metrics from social media platforms, website visits, and A/B
testing without having to experience systems bogging down on them due to the massive volume of
data they have to sift through. Notably, machine learning speeds up the process of revealing the most
useful information.
The fraud detection process has been significantly improved as some payment services employ
machine learning tools to search for fraudulent transactions such as money laundering. Machine
learning processes segregate these from lawful transactions. It examines specific features in a data
set and then establishes models which provide the foundation for reviewing and classifying each
transaction. This assists in preventing fraud even before the completion of the transaction.
While many believe that AI takes the job of compiling reports and making decisions from employees,
that isn’t necessarily the case. Data-entry employees can still use their experience to deliver value to
firms that no longer need as many hours of manual data scanning.
Image source: pixabay.com
Image source: pixabay.com
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Eddie O’Brien
Born and raised in Ireland, Eddie
O’Brien graduated from the University
of Cork and became a certified public
accountant. His career would later take
him to multiple countries and many
international corporations such as
Arthur Anderson, Coca-Cola, Reckitt
Benckiser, and Microsoft. Today, he is
the CEO of the Americas at Arvato
Bertelsmann. Now a U.S. citizen, he is
based in Bellevue, Washington, with
his wife and five sons.
View my complete profile
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Machine Learning: More
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2. 7/2/2018 Eddie O’Brien Microsoft: Machine Learning: More Than a Buzzword
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Posted by Eddie O’Brien at 23:00
Labels: artificial intelligence, business, business leaders, business success, investments, investors,
Machine learning, technology
Edmund O’ Brien is a certified public accountant and serves as the CEO of the Americas at Arvato
Bertelsmann. His most recent responsibility has seen him in several executive positions at Microsoft,
including Vice President World Wide Operator Channel. For similar updates from Edmund O’ Brien,
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