The document discusses how LinkedIn can help professionals and businesses capitalize on their professional networks for success. It notes that LinkedIn has over 277 million members worldwide and growing. It highlights key features of LinkedIn like connecting with others, accessing insights, and engaging talent anywhere. It also discusses how LinkedIn's tools like Sales Navigator, Recruiter, and job posting capabilities can help businesses hire effectively, source passively, and develop their talent brand. Investing in an employer brand on LinkedIn is shown to help businesses hire more passive and active candidates.

1. Capitalize your Professional Network for
Business Success
Christian Ward
Talent Solutions Manager
Hong Kong, Macau & Taiwan

2. Our Mission
Connect the world’s professionals to make
them more productive and successful

3. LinkedIn: A global pool of talent
13M+
BELGIUM
5M+
2M+
FRANCE
SPAIN
TURKEY
6M+
1M+
1M+
ITALY
CANADA
1M+
NETHERLANDS
7M+
9M+
4M+
UNITED KINGDOM
SWEDEN
DENMARK
93M+
UNITED STATES OF
AMERICA
1M+
SAUDI ARABIA
24M+
INDIA
2M+
PHILIPPINES
1M+
MALAYSIA
UNITED ARAB EMIRATES
INDONESIA
1M+
1M+
16M+
2M+
SINGAPORE
BRAZIL
5M+
AUSTRALIA
3M+
SOUTH AFRICA
277M+
Members
worldwide
1M+
NEW ZEALAND
+2
187M
New members per second
Monthly unique visitors

4. Identity
Insights
Everywhere
Connect, find, and
be found
Be great at what
you do
Work wherever our
members work

5. 5

6. Sell
Market
Hire
Engage the world’s
decision makers
Engage most effectively
with professionals
Engage the world’s
best passive talent

8. Relationships Matter
Advancing relationships with Sales Navigator

10. 1,300+
%
70
675+
Responses
Intend to take 1+
business class flights
within 12 months
Recommendations
10

12. 3 things our most effective clients do
1
Scale hiring for all professional roles
2
Own the full candidate experience on LinkedIn
3
Use Recruiter to find the best candidates
12
1

13. The very best candidates are happily employed
13

14. Passive Talent
Wants to make an impact
Wants a corporate culture to fit
his personality
Wants to control his work schedule
Wants work that challenges him
Wants to work remotely
Active Talent
Wants fast career advancement
Wants to be recognized and valued for his
contributions
Wants to develop his skills
Wants to be socially responsible
Wants excellent benefits
and compensation
14

15. Social Recruiting is Enabling Organizations
Proactive
Sourcing & Branding
Efficient & Effective
Quality = Passive
Reactive
Strategic
Transactional Recruitment
High Cost
Quantity = Active
Foundational
Emerging
Traditional
People
Talent
15

16. Three core components work together to drive recruiting
effectiveness
Strategic Sourcing
and Pipelining
Proactive
Sourcing
Metrics and Analytics
Automated
Engagement
Personalized
Job Targeting
Talent Brand Development
16

17. Clients who invest in branding on LinkedIn can
more successfully hire passive and active candidates
% of all hires impacted on
LinkedIn
40%
35%
30%
25%
20%
34%
15%
10%
5%
11%
0%
Clients on LinkedIn
Clients who have invested in employer
brand on LinkedIn
(Recruiter + some Jobs)
(The LinkedIn Solution)
17

18. 3 things our most effective clients do
1
Scale hiring for all professional roles
2
Own the full candidate experience on LinkedIn
3
Use Recruiter to find the best candidates
18
1

19. Capitalize your Professional Network for
Business Success
Christian Ward
Talent Solutions Manager
Hong Kong, Macau & Taiwan