The document discusses scaling recruiting efforts on LinkedIn. It notes that LinkedIn has over 277 million members worldwide from countries around the globe. It then discusses targeting both active and passive candidates, measuring a company's talent brand, and comparing it to peers. The document proposes a strategy using LinkedIn Jobs, Sponsored Jobs, LinkedIn Recruiter, and developing a company's talent brand profile to engage more passive candidates. It provides an example of how one company, Cambrex, can expand its outreach on LinkedIn, target specific roles through Sponsored Jobs, and see pricing details for those products.

1. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Hiring Strategy:
Scaling Recruiting efforts
Nadine Balagot, Relationship Manager

2. LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
93M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
13M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
277M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors

3. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your team is hiring LinkedIn members today
20%
Active
80%
Passive
277M+
Members worldwide
22
LinkedIn members last year
You hired over
3

4. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Talent Brand Index can measure your talent brand
What percent of people who know about you show an interest?
Talent Brand
Index
=
Talent Brand Engagement
Talent Brand Reach
Talent Brand Reach
Talent Brand Engagement
Talent
27,986
members
members
2,853
Cambrex
10%
4
1 out of 10 prospective
candidates show interest in
your opportunities

5. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We can compare your Talent Brand Index vs peers
Employer of
choice
Weaker talent
brand
Peers:
• JHP
Pharmaceuticals
• Kaye/Bassman
Interna
• Norwich
Pharmaceutic
• ProPharma Group
•
55 of
5

6. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We can see how many members have engaged with
your company vs your peers
Peers:
• JHP
Pharmaceuticals
• Kaye/Bassman
Interna
• Norwich
Pharmaceutic
• ProPharma Group
•
6

7. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

8. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Strategic Sourcing
and Pipelining
Metrics and
Analytics
Personalized
Job Targeting
Talent Brand
Development
This formula allows you to engage with the
80% passive talent pool: Strategically and automatically
 LinkedIn Jobs
 Sponsored Jobs
 LinkedIn Recruiter
with Talent Pipeline
 LinkedIn Career
Page
 Work With Us
8
Companies who adopt this strategy hire
more candidates
through LinkedIn
than companies with Jobs
and Recruiter alone
75%

9. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Current State
Product Outreach
LinkedIn Recruiter x 1
(proactive sourcing)
Yes – 600 inmails/year
(0 inmails sent last 30 days)
Jobs x 2 0 views or applies the last 30 days
Branding No
Location Talent Pool Size
United States 19,570
Your Audience on LinkedIn – Automation Engineer

10. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Talent are looking at Cambrex employees
on LinkedIn
10

11. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 11
Not all jobs are created equal
Sponsored Jobs help fill your most important roles faster
Chemist Automation Engineer R&D Scientist
Senior Engineer IT Administrator Sales Director

12. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 12
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Sponsored
Chemist
xAccount Executive
Commona – Palo Alto, CA
x
xAccount Executive
Crosswise Group – Palo Alto, CA
xAccount Executive
Tyler Corp. – Palo Alto, CA
105
Connections
2nd
Gabriella
Chemist
Cambrex
Chemist
Cambrex
Sponsored Jobs get 30-50% more applicants!

13. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Bring the power of LinkedIn’s targeting to
pay per click
Decide how often jobs appear in the top
slot by setting your bid and budget
Track success right in Recruiter
or in your ATS
Cost per click: Amount
you pay when candidate
clicks to view your job
Budget: the maximum
amount you will spend on
this job
13

14. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Pricing
– Sponsored Jobs: $3,000
– Job Slots: $5,250 pro-rated ($1,225 per slot/year at 11 Job Slot tier)
 Total = $8,250