The document provides information about selling a home through Jim Krause of Reece and Nichols real estate. It discusses preparing the home for sale, marketing strategies, the exclusive listing website, and Jim's commitment to create a quality selling experience and get the home sold.

1. A Quality Experience Selling Your Home Jim Krause Sales Executive 11901 W. 119 th St. Overland Park, KS 66213 Office: 913-339-6800 Cell: 913-575-0042

2. Who is Reece and Nichols? #1 real estate firm in greater KC area An affiliate of HomeServices of America Network owned by Berkshire Hathaway. HomeServices is the 2 nd largest real estate company in the U.S. Through HomeServices, the company offers real estate services, mortgage lending, title and property insurance.

3. Professional Profile My Philosophy Do the “right thing” all the time. My Commitment I will do my best to create a Quality Environment and Experience. My Approach Understand your needs and wants, develop our Action Plan, keep you informed, represent your best interests.

4. Real Estate Brokerage Relationships Exclusive Right to Sell Contract Compensation Representation

5. Goals & Objectives Why have you decided to sell your home now? Larger/smaller home, relocation, life stage What are your most important needs and concerns? Time, price What services provided by a Realtor are most important to you? Accessibility, marketing, What has been your past experience in buying and selling a home?

6. Goals & Objectives What made you select your present home? Location, amenities, friends/family, value What are the special features about your house and neighborhood? Energy efficient, modern/updated décor, office, schools, shopping Are there any drawbacks? “ Dated, needs work/repairs

7. Sell MyHome Exclusively designed web site for sellers Available only through Reece and Nichols Appointment information in real time, including feedback from showing agents Marketing and advertising updates Summary statistics of price, days on market, number of showings, etc.

8. MyHome Exclusively designed web site for buyers Available only through Reece and Nichols Enables buyer/seller matching through customizable search of all listing based on “buyer needs” Instant notification of new listings, price changes, status changes, and more

9. Listing Alert! Exclusive notification of your listing directed to buyers matching their criteria Depending upon timing, listing may not be available in MLS – our agents will know immediately Over 2,500 Reece and Nichols agents have immediate access to 49% of the market* Powerful tool when coupled with SellMyHome and MyHome technology *RandN 2008 marketshare

10. Leading Real Estate Companies of The World Reece and Nichols is a member Affiliation in all 50 states and Canada enabling extensive reach for relocation buyers Opens your door to buyers across North America

11. Exclusive Right To Sell Contract Required by law between Broker Seller Creates a “fiduciary responsibility ” and an obligation of loyalty and trust An agent cannot present an offer unless they legally represent the buyer

12. Representation 90% of homes sold are to buyers represented by a Realtor Majority of homes are sold by a “Cooperative Agent” (Co-Op) This is another agent of Reece and Nichols or another real estate company By using Co-Op’s, we can dramatically improve the selling possibilities through dynamic exposure

13. Representation In a typical transaction, the seller is represented by the “Listing Agent” and the buyer is represented by a “Buyers Agent” Each representative has specific duties and consideration In some cases, the Listing Agent can perform the duties of a “Transaction Broker” and must then resign as the Listing Agent. In this case, the agent is a neutral party to both the seller and buyer, not representing either party, but facilitating the transaction

14. What Is Important ? Positioning your home Make your home more attractive than the competition Promoting your home Gain awareness among Real Estate Professionals, visibility in the marketplace and your neighborhood Pricing your home Homes sell when buyers acknowledge the home’s overall value for the money

15. Is Your Home A Shiny Penny?

16. Positioning Your Home View your home as a potential buyer would Their first impressions could be their “last” Proven Buyer Impact “ Curb Appeal” -- Drive by or walk in? “ Grand Entrance” – does the buyer feel invited? “ Home Tour” -- can the buyer “see themselves in “your” home?

17. Marketing Curb Appeal I have seen buyers stop, look, and drive to the next home without coming in! Grass, snow, cars in repair Trees, shrubs, flowers Condition of sidewalks and driveways Exterior condition of paint, brick, stucco and roof Glass storm door, freshly painted door, easy to open locks, friendly door mat

18. Marketing The “Grand Entrance” The buyer walks through the doorway what do they see and hear? Spacious, gleaming floors, fresh flowers, shiny lights, soft music It doesn’t cost much to enhance your entry, remember the buyer’s “first impressions” The buyer will get a “feel” right away about how you have “treated” your home, make it a terrific feeling

19. Marketing “The Tour” Don’t stop now, they are in your home, grab their hearts! Buying and selling is an emotional experience, help your buyer get “into the mood” “ Declutter” your home and your life Extra furniture, big or over-sized pieces Clear counter tops, desk tops (Rule of 3) Remove personal pictures, questionable artwork Thin-out the closets, maybe sort and reorder

20. Marketing “The Tour” Buyers will begin to get “the feel” almost immediately as they tour your home Clean windows, walls, floors, trim, and fans Pleasing colors and wallpaper décor Condition of wood trim, carpet, tile, hardwoods Replace burned out light bulbs Energy efficient bulbs Lubricate door hinges, do drawers open easily Remove refrigerator magnets, notes, pictures, etc.

21. Marketing “The Tour” Pay particular attention to these special rooms and areas: Kitchens Clean the sinks, stove tops, inside microwave and oven Remove water spots on hardwoods Bake fresh bread, cookies, or accent with another pleasant aromas Bathrooms Clean mirrors, sinks, and floors Replace caulking in bathtubs/showers Remove unnecessary items from countertops, showers, and commode tops Coordinate towels to one or two colors

22. Marketing “The Tour” Pay particular attention to these special rooms and areas: Utility Rooms Clean the sink and counter tops Remove dirty laundry Garage Use shelf space, hang up tools Put trash containers outside Remove large vehicles Clean grease spots Painted garage wall look terrific

23. Marketing “The Tour” Pay particular attention to these special rooms and areas: Basement Clean windows and window wells Use high watt lights if not daylight In unfinished areas, organize Service furnace and replace filters Backyard Refinished deck Trees, shrubs, flowers Yard decorations are fine if not too many Fence in good condition

24. Home Repair and Improvements Most buyers are attracted to homes offering “move-in” ready condition. Getting your home ready to sell is much more than deciding on a price. Preparing your home is like introducing a new product into the marketplace and that’s exactly what we are going to do!

25. “ Move-In Ready” Most buyers are attracted to homes offering “move-in” ready condition. Getting your home ready to sell is much more than deciding on a price. Preparing your home is like introducing a new product into the marketplace and that’s exactly what we are going to do!

26. Frequently Asked Questions Do I have to do everything you have shown me? No. What is most important? Attractive, appealing, clean home. What do I do with the extra furniture and stuff? Store in basement, garage, or rented space, begin packing early. Will my life ever return to “normal?” Of course, once you move into your “new home!”

27. I Do Understand I understand all of this sounds like a lot of work and may change the way you live in your home today. Many of these recommendations do not cost much money, but they may change some of your habits and lifestyle. By following these recommendations, your home will be move-in ready and should sell in a shorter period of time.

28. Central Showing Services Service enables Realtors to pre-schedule agent previews (important) and buyer showings. You decide on when and how you want to show. Maximum flexibility will result in the most showings. Making it easy and convenient for the buyer makes a big difference.

29. Other Services Prepare Comparable Market Analyses as needed Comply with all Equal Housing Opportunity, Fair Housing, and other Federal Housing Laws Open Home showings Centralized Showing Services

30. Negotiating the Sale Present all Purchase Offers Prepare Estimated Seller’s Proceeds Worksheet G ain a mutually agreeable contract

31. Steps Following the Sales Contract Recommend title insurance and closing companies Coordinate buyer inspections Coordinate all activities through closing

32. My Commitment Jim Krause Sales Executive 11901 W. 119 th St. Overland Park, KS 66213 Office: 913-339-6800 Cell: 913-575-0042 When I represent you, I will do my best to create a quality environment and experience to help you realize your dream. Marketing a home for sale requires communication, knowledge, and action; you have my commitment!