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mac donalds final presentation by DARAIN AND SHREYASH
This document discusses McDonald's supply chain management. It describes McDonald's vision and mission statements, which focus on being customers' favorite place to eat with quality, service, cleanliness and value. It then discusses McDonald's extensive global supply chain network, which uses efficient logistics and transportation to deliver food ingredients from thousands of suppliers to restaurants worldwide while maintaining food safety and quality. The supply chain integration allows McDonald's to consistently provide customers with affordable, high-quality menu items.
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mac donalds final presentation by DARAIN AND SHREYASH
- 1. Supply Chain Managementof McDonalds MADE BY: DARAIN ANAMUL HAQUE SHREYASH DILIP PIMPARKAR 09-11-2015 DARAIN SHREYASH 1
- 2. CONTENTS • HISTORY • VISION& STATEMENT • PRODUCTS • SUPPLY CHAIN • COMPETITORS • POSITIONING • CONCLUSION • REFERENCES 09-11-2015 DARAIN SHREYASH 2
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- 5. McDonald’s Statement Vision Statement •To be the best and leading fast food provider around the globe. Mission Statement McDonald's mission is to be our customers' favorite place and way to eat with inspired people who delight each customer with unmatched • Quality • Service • Cleanliness • Value 09-11-2015 DARAIN SHREYASH 5
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- 8. McDonald’s Target Market •McDonald’s wants to attract as many customers as it can. But the main targets of the efforts by McDonald’s are following groups: • Parent visit McDonald’s to give the children a treat. • Children want to visit McDonald’s as it is a fun place to eat. • A business customer visits McDonald’s during the day as service is quick, the food tastes great and can be eaten in the car without affecting a busy work schedule. • Teenagers are attracted by the Saver Menu which is affordable, and the internet access. 09-11-2015 DARAIN SHREYASH 8
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- 18. McDonald’s E-Procurement Place OrdersSupply Received E-MAC Digital Global Franchises Suppliers Logistics 09-11-2015 DARAIN SHREYASH 18
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- 20. McDonald’s Supply Chain Management •Supply chain is extensive and complex. • Efficient, safe and quality food at an affordable price. • Large number of direct suppliers – companies that make or deliver final products to their restaurants. • Large number of indirect suppliers – companies and farms that grow or process the ingredients that are eventually delivered to their direct suppliers. 09-11-2015 DARAIN SHREYASH 20
- 21. Sesame seeds from Ghaziabad,Uttar Pradesh Buns from Shah Bector & sons khooli Maharashtra, Cremica Ludhiana Fresh Iceberg lettuce From trikaya agriculture, telegacon Maharashtra, Ooty farms, ootacamandu TN, meena agritech, Delhi Cheedar Cheese from Dynamix dairy industry Maharashtra Vegetable patty from Kiran foods, taoja Maharashtra Special vegetarian sauce from quaker cremica, Punjab Batter & Breading from creminca EBL, Ludhiana DARAIN SHREYASH 21
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- 23. McDonald’s Logistics INBOUND OPERATIONOUTBOUND 09-11-2015 DARAIN SHREYASH 23
- 24. TRANSPORTATION • The transportationof McDonald’s has been completely outsourced and since 80% is in refrigerated truck movement. • Multi-temperature and single temperature trucks transport the fast food swiftly to the McDonald’s restaurants across the country. • The company has both cold and dry storage facilities with capability to store products up to -22º C as well as delivery trucks to transport products at temperatures ranging from room temperature to frozen state. • The specially designed trucks maintained the temperature in the storage chamber throughout the journey. 09-11-2015 DARAIN SHREYASH 24
- 25. McDonald’s Logistics COLD CHAINLOGISTICS • A cold chain is a temperature-controlled supply chain. • It is used help extend and ensure the shelf life of products such as fresh agricultural produce, processed food. McDonalds’ entire network supply-chain consists of movement of goods through a cold chain An interesting and innovative feature of this cold chain is that the same truck can carry products at different temperatures ranging from: • Frozen products at -18C to -25C • Chilled products from 1C-4C • Dry products at ambient temperatures 09-11-2015 DARAIN SHREYASH 25
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- 29. McDonald’s Distribution McDonalds Distributionsystems McDonald uses three types of distribution strategy; • Franchising • Licensing • Joint ventures 09-11-2015 DARAIN SHREYASH 29
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- 33. WHO ARE THECOMPETITORS ? 09-11-2015 DARAIN SHREYASH 33
- 34. • Subway • KentuckyFried Chicken (KFC) • Mr. Burger • Burger King 09-11-2015 DARAIN SHREYASH 34
- 35. Factors that Influence Competition PriceQuality Flavor Outlets 09-11-2015 DARAIN SHREYASH 35
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- 37. McDonald’s Market Share MarketShare McDonalds KFC Subway Mr. Burger Burger King Others 25% 15% 10% 5% 15% 30% 09-11-2015 DARAIN SHREYASH 37
- 38. McDonald’s SWOT Analysis •Political instability. • Economical instability. • Health conscious customers. • Innovative advertisements. • Offer organic food line. • Expand menu to cater all individuals. • Gain attention by sponsoring adult or children programs. • Lack of innovative advertisement. • High setup cost. • Offers processed and inorganic food line. • Extensive and costly training program. • Brand Name. • Research and Development. • Loyal Customers. • Diversified Culture. Strength Weakness ThreatsOpportunities 09-11-2015 DARAIN SHREYASH 38
- 39. CONCLUSION • Because McDonald'shas taken much of the hard work out of stock management, Restaurant Managers are able to spend more time focusing on delivering McDonald's high standards of Quality, Service and Cleanliness. • The system also minimises waste. Efficient use of materials means that society's resources are being used well with very few waste products. This leads to a reduction in costs 09-11-2015 DARAIN SHREYASH 39
- 40. REFERENCES • http://www.mcdonalds.com/us/en/hom e • http://www.mcdonaldsindia.com •http://wikipedia.org/wiki/Macdonald • https://www.mottmac.com/ • https://www.mottmac.com/careers 09-11-2015 DARAIN SHREYASH 40
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