business excellence in technology and industry

1. IMPACT OF LATEST TRENDS ON
CAREERS IN MBA & MCA
Dr.Nagarajan.G
M.Sc(IT),MSc(Psy),MBA(HR),M.Coop Mgt,,M.Com(GST), PGDCA, LLB,
Ph.D(Banking)
Professor -RRCE

2. “All of us do not have equal talent. But, all of us
have an equal opportunity to develop our talents.”
“Do not read success stories, you will only get a
message of how successful people are. Read
failure stories, you will get some ideas to get
success.”
“Excellence is a continuous process and not an
accident.”
“Give your best to the world and the world will give
you back the best.”
“To succeed in your mission, you must have
single-minded devotion to your goal.”

5. IMPACT
• MBA and MCA careers are influenced by industry trends,
technological advancements, and individual skillsets.
• Staying updated with the latest industry developments,
acquiring relevant skills, and leveraging networking
opportunities are essential for career success in these
fields.
• Additionally, maintaining a proactive approach to lifelong
learning and adapting to changing market dynamics can
help MBA and MCA graduates navigate their career paths
effectively.

7. AGENDA FOR ASPIRING MBA & MCA STUDENT TO ACHIEVE
SUCCESS
⚫ 1. Team Work
⚫2. Communication Skills
⚫3. Active Listening
⚫4. Commitment
⚫5. Motivation
2/21/2020 55

8. E
E
M
M
P
P
L
O
L
O
Y
Y
A
A
B
B
I
L
I
I
L
T
I
T
Y
Y
isasetof
 skills,
 understandingsand
 personalattributes
that make youth more likely to gain employment and be successful in
their chosen occupations, which benefits themselves, the workforce,
the community and the economy.’ -Yorke
“To be employed is to be at risk,
to be employable is to be secure”
Imparting Employability into students about to be
graduated is “unknown” in 90% educational institutes
in India
Quantifying the “employability” in the context of Industry vertical & specific
role is limited to few “experts” and manually driven process today.
EMPLOY
ABILITY
GAPS
Peter Hawkins
“To create and sell a low cost/ high volume Technology driven product to determine the
Attitude, Knowledge and Skill level of the student/prospective employee which facilitates
the hiring decision of the employer and enables him to focus on correct training
techniques/methodology.”
OPPORTUNITY

9. MBA Careers:
1. Industry Trends: MBA graduates often pursue careers in various industries such as finance, consulting, technology,
healthcare, and marketing. Industry trends can significantly impact job opportunities and salary prospects. For
example, the rise of technology and data analytics has increased demand for MBA graduates with expertise in
areas such as business analytics, digital marketing, and technology management.
2. Globalization and International Opportunities: Globalization has led to increased opportunities for MBA
graduates to work in multinational corporations and across borders. International experience and cultural
competence are increasingly valued by employers, especially in industries with global operations.
3. Entrepreneurship and Innovation: Many MBA programs emphasize entrepreneurship and innovation, equipping
graduates with the skills and knowledge to start their ventures or work in startup environments. The startup
ecosystem offers opportunities for MBA graduates to apply their business acumen to new ventures and disruptive
technologies.
4. Specialized MBA Programs: Specialized MBA programs, such as those focused on healthcare management,
sustainability, or supply chain management, cater to specific industry needs and trends. Graduates of these
programs may have niche career opportunities in their respective fields.
5. Remote Work and Flexibility: The rise of remote work and flexible work arrangements has affected MBA careers
by enabling professionals to work from anywhere and collaborate across geographies. This flexibility may open up new
career paths and job opportunities for MBA graduates.
6. Soft Skills and Leadership Development: MBA programs often emphasize the development of soft skills such as
leadership, communication, and teamwork. These skills are valuable across industries and can enhance career
prospects for MBA graduates, especially in managerial and leadership roles.

10. MCA Careers:
1. Technological Advancements: The field of computer science and information technology is constantly evolving, driven
by technological advancements such as artificial intelligence, cloud computing, cybersecurity, and big data
analytics. MCA graduates need to stay updated with the latest technologies and acquire relevant skills to remain
competitive in the job market.
2. Software Development and Engineering: MCA graduates often pursue careers in software development, software
engineering, and related fields. Demand for skilled software developers remains high, particularly in industries such as
technology, finance, healthcare, and e-commerce.
3. Specializations and Niche Areas: MCA programs may offer specializations in areas such as mobile application
development, web development, cybersecurity, and data science. Graduates with expertise in niche areas may have
a competitive advantage in the job market and access to specialized career opportunities.
4. Remote Work and Freelancing: The nature of IT work often allows for remote work and freelancing opportunities,
enabling MCA graduates to work as independent contractors or consultants. Freelancing platforms and remote job
marketplaces provide access to a wide range of project-based work opportunities.
5. Startups and Entrepreneurship: MCA graduates with entrepreneurial aspirations may choose to start their ventures or
work in startup environments. The startup ecosystem offers opportunities to work on innovative projects, collaborate with
diverse teams, and contribute to the development of new technologies.
6. Cybersecurity and Data Privacy: With increasing concerns about cybersecurity threats and data privacy breaches,
there is a growing demand for professionals with expertise in cybersecurity, data protection, and information security
management. MCA graduates with specialized knowledge in these areas may find lucrative career opportunities in
cybersecurity consulting, risk management, and compliance roles.

11. FlipKart Naukri.com
Infosys Microsoft
L&T ORACLE
TCS Polaris
Myntra Amazon
WIPRO Systems Jeevansathi.com
MAHINDRA Texas Instruments
HCL Technologies NTPC
SAP GAIL
99acres.com BHEL
Shadi.com Tata
D.E. Shaw Accenture
IBM Cognizant
Top companies hiring MBA

12. Jobs Average Salary(Per annum)
Java Developer 4.5 lakh
PHP Developer 3 lakh
Android Software Developer 3.2 lakh
Web Developer 2.5 lakh
Software Engineer 4.5 lakh
Software Developer 3.5 lakh

13. Business Administration Expertise:
Strategic Management: Understanding how to develop and
execute long-term plans to achieve organizational goals. This
includes defining mission and vision, conducting SWOT analysis,
and formulating strategies.
Financial Management: Knowledge of financial principles and
practices, including budgeting, financial analysis, forecasting,
and investment decision-making. This expertise helps in
managing resources effectively and optimizing financial
performance.
Marketing Management: Understanding consumer behavior,
market research techniques, branding strategies, product
development, pricing strategies, and promotional tactics. This
expertise is crucial for creating and implementing effective
marketing campaigns.
Operations Management: Skills in optimizing processes, improving
efficiency, and managing resources to ensure smooth
operations. This includes supply chain management, inventory
control, quality management, and production planning.
Human Resource Management: Knowledge of HR principles and
practices, including recruitment, training, performance
evaluation, compensation management, and employee relations.
This expertise helps in building and managing effective teams.
Business Analytics: Ability to analyze data to derive insights and
support decision-making. This includes statistical analysis, data
visualization, predictive modeling, and business intelligence
tools.
Computer Applications Expertise:
Programming Languages: Proficiency in programming
languages such as Java, Python, C++, JavaScript,
etc., which are essential for software development
and system integration.
Database Management: Skills in designing,
implementing, and managing databases using
technologies like SQL, NoSQL, and relational
database management systems (RDBMS).
Software Development: Knowledge of software
development methodologies, such as Agile or
Waterfall, and experience in developing
applications, websites, or software products.
System Analysis and Design: Understanding business
requirements and translating them into technical
specifications for developing software solutions.
This includes creating system architectures, defining
functionalities, and designing user interfaces.
Networking and Security: Knowledge of computer
networks, protocols, and security measures to
ensure the integrity, confidentiality, and availability
of data and systems.
Web Development: Skills in creating dynamic and
interactive web applications using front-end and
back-end technologies like HTML, CSS, JavaScript,
and frameworks such as React, Angular, or Node.js.

14. 1. Tech and Data Analytics: With the increasing importance of technology across industries, MBA graduates
were increasingly pursuing careers in tech companies, startups, or tech-related roles within traditional
industries. Data analytics, in particular, was a growing area of interest, with companies seeking professionals
who could interpret and leverage data to drive business decisions.
2. Entrepreneurship and Startups: Many MBA graduates were opting to launch their own ventures or join
startups. Entrepreneurial skills cultivated during MBA programs, coupled with a favorable ecosystem for
startups in various regions, encouraged more individuals to take the entrepreneurial path.
3. Social Impact and Sustainability: There was a rising interest among MBA students in careers that aligned
with social impact and sustainability goals. Many companies were integrating environmental, social, and
governance (ESG) considerations into their strategies, creating opportunities for MBAs to contribute to
sustainability initiatives.
4. Remote Work and Flexibility: The COVID-19 pandemic accelerated the acceptance of remote work
arrangements, providing MBA graduates with greater flexibility in choosing their work location and
schedule. This trend opened up opportunities for remote work and freelance consulting, allowing MBAs to
work with clients and companies globally.
5. Healthcare Management: The healthcare sector continued to offer promising career prospects for MBA
graduates, driven by factors such as an aging population, advancements in medical technology, and
evolving healthcare policies. Roles in healthcare consulting, pharmaceuticals, and hospital management
were in demand.

15. 6. Globalization and International Opportunities: As businesses expanded their operations
globally, there was a growing demand for MBA graduates with international experience and
cross-cultural competence. Multinational corporations sought professionals who could
navigate diverse markets and manage global teams effectively.
7. Soft Skills and Leadership Development: In addition to technical expertise, employers
increasingly valued soft skills such as communication, emotional intelligence, and
adaptability. MBA programs were placing greater emphasis on leadership development,
coaching, and experiential learning to prepare graduates for leadership roles.
8. Specialized MBA Programs: Traditional MBA programs were facing competition from
specialized master's degrees focusing on specific industries or functions, such as finance,
marketing, or supply chain management. Some students opted for these specialized
programs to gain deeper expertise in their area of interest.
9. Continued Learning and Lifelong Education: The dynamic nature of business and rapid
technological advancements necessitated a commitment to lifelong learning among MBA
graduates. Many professionals pursued continuous education through online courses,
certifications, or executive education programs to stay relevant in their careers.

16. Ethical Hacker exp
ert
Ethical hackers are responsible to access a network or any computer system to disclose
the security susceptibilities on the behalf of its owner that a
Business
Analyst
A Business analyst is responsible for those who are looking to start their setup and want
to give a new idea in market
Database
Engineer
Most of the computer systems based companies do hiring for database manager, they
hiring database engineer to design and monitor complex databases in his company, The
main role of these engineers to provide data. With operation, rationality and relevancy
Trouble-
shooters
Trouble-shooters are specialists who know both technologies of hardware and software
– come handy to those who need it. They resolve the issues which occurs they resolve
and help in delivery of the project as per the given time
App Developer
They are trained professional who develop the apps and responsible to designing,
and building the app in companies, they work to maintain and functioning properly of
the mobile application for android, iOS, windows, platforms, at this time app developer
are most demanding professional and the company offered them a handsome amount
as well

17. Technical
Writers
MCA student is good in technical and they full of the knowledge of computer a system,
so who have good writing skill can apply for technical writer where they have written
about the description of product, product specification, manual deign with the
technical description
Manual Tester
These professionals are responsible for manual testing of software for faults. These
expert are required to play the role of an end-user who makes use of almost all the
structures of the application to ensure behaving exactly.
Lecturer They provide Lecture in an institute in government and private
Social Media
manager
Social media is answerable to look on social media performance and presence of any
company over the internet to make the popularity of a company in the virtual world.
Hardware
Engineer
Hardware engineers are answerable to test the system including they do testing of all
part of the computer, do the production of all type hardware equipment in the computer
system and also do installation, the functioning of the internet.
Web
Designer/Deve
loper
Web developers/designers are mainly responsible for design the website. who have
good knowledge of software, languages, Photoshop, application development,
HTML

18. UNDERSTANDING MBA & MCA ASPIRANTS
18
GMAC Study Report

19. Technical skills :
MBA students can benefit from having a range of technical skills, especially in
today's digital age. Here are some must-have technical skills and tools for MBA
students:
1.Microsoft Excel: This spreadsheet software is a must-have for any MBA student.
It's used for financial analysis, data management, and modeling, among other
things.
2.PowerPoint: This presentation software is another essential tool for MBA
students. It's used for class presentations, business pitches, and other
communication purposes.
3.Tableau: This data visualization tool is used for creating interactive and visually
appealing charts and graphs. It's useful for presenting data insights in a clear and
understandable way.
4.Python: This programming language is becoming increasingly important in the
business world, as it can be used for data analysis, web scraping, and automation.
5.SQL: This programming language is used for managing and analyzing large
datasets. It's useful for extracting insights from databases and other data sources.

20. 6. Project management tools: MBA students should be familiar with project
management tools like Asana, Trello, or Microsoft Project. These tools help
manage tasks and deadlines, as well as collaborate with team members.
7. Cloud computing platforms: Familiarity with cloud computing platforms like
Amazon Web Services (AWS) or Microsoft Azure can be beneficial, as more
and more businesses are moving their operations to the cloud.
8. Social media platforms: A basic understanding of social media platforms like
LinkedIn, Twitter, and Facebook can be useful for networking and marketing
purposes.
It's important to note that while technical skills are important, MBA students
should also focus on developing their business acumen, leadership skills, and
strategic thinking abilities. Technical skills can support these broader skills and
help MBA students excel in their future careers. Additionally, many MBA
programs offer courses or workshops to help students develop these skills,
regardless of their background.

21. 21

22. 22

23. 23

24. 2/21/2020 Orientationn of IBMR MBAs 2018-20 24

25. HOW TO IMPROVE EXISTING LEVEL OF COMMUNICATION?
IMPROVE LANGUAGE – VERBAL, WRITTEN or BODY!
IMPROVE PRONUNCIATIOON.
WORK ON VOICE MODULATION.
WORK ON BODY LANGUAGE.
READ MORE
LISTEN MORE
AVOID READING OR WATCHING OR LISTENING UNWANTED LITERATURE, GOSSIP, MEDIA PRESENTATION ETC.
INTERACT WITH QUALITATIVE PEOPLE.
IMPROVE ON YOUR TOPIC OF DISCUSSIONS
PRACTICE MEDITATION & GOOD THOUGHTS.
THINK AND SPEAK.
DO NOT SPEAK TOO FAST.
USE SIMPLE VOCABULARY.
DO NOT SPEAK ONLYTO IMPRESS SOMEONE.
LOOK PRESENTABLE AND CONFIDENT.

26. Extra &
Co-Curricular
Activities
Sports n
Culturals
Attendance,
Classes
Clubs and
Media Relations
Industry
Interface
Soft Skills Training,
Mock GDs and
Personal Interviews
Case Studies
Inter-college
events, seminars,
industry interface
B-Schools Ranking
Surveys, etc
Scholarships and
Awards
Placements n
Internships
Tests n Exams
Research & Publishing
Contemporary
Curriculum
Mentoring n
Counselling
Assignments n
Presentations
Hostel life,
Discipline
Alumni Relations
Program Fees,
Bank Educational
Loans
Sports n Games

27. 2/21/2020 Orientationn of IBMR MBAs 2018-20 27

28. BEST B-SCHOOLS RANKING SURVEYS
⚫ BusinessToday
⚫ IndiaToday
⚫ BusinessIndia
⚫ BusinessWorld
⚫ Business Standard-AIMA
⚫ Outlook India
⚫ TheWeek
⚫ CSR-GHRDC
⚫ Dalal Street Investment
• Journal
⚫ MBAUniverse.com
⚫ Careers360.com
⚫ NHRDN
⚫ NIRF
⚫ CRISIL Grading
⚫ Timesof India
⚫ EconomicTimes
⚫ T.I.M.E. Categorisation
⚫ Eduniversal
(International)
36

29. 29

30. 2/21/2020 Orientationn of IBMR MBAs 2018-20 30

31. EMPLOYABILITY OF MBA GRAD’S
2/21/2020 Orientationn of IBMR MBAs 2018-20 31

32. 2/21/2020 Orientationn of IBMR MBAs 2018-20 32

33. 42
2/21/2020 Experience TAPMI - IMC Awards 2014 Source: CRISIL Research Report

34. 34

35. 2/21/2020 Orientationn of IBMR MBAs 2018-20 35

36. 2/21/2020 Orientationn of IBMR MBAs 2018-20 36

37. Some Suggestions : Do’s & Don’ts
2/21/2020 Orientationn of IBMR MBAs 2018-20 37
⚫Maintain 100 percentattendancethroughout 2 years
⚫Beattentive in theclasssessions n casediscussions
⚫Becommunicativewith teachers, students, Speakers
⚫Be positive, creative, innovative, sincereand honest
⚫Observeawell planned day thro’ Time Management
⚫Submit professionallywrittenassignments in time
⚫Attend all events, quizzes, presentations, guest lectures
⚫Don’twaste timeon mobile, laptop, movies n parties
⚫Be focussed on achieving thegoal of an excellent job

38. 2/21/2020 Orientationn of IBMR MBAs 2018-20 38

39. WHAT EVERY MBA STUDENT IN THE WORLD NEEDS TO KNOW
2/21/2020 Orientationn of IBMR MBAs 2018-20 39
⚫What you are learning in school is analysis. You are being taught tools and
techniques.
⚫Analysis is justoneof the ingredients in the recipe.
⚫You may have the best analysis in the room. However, if your analysis is not
heard and taken seriously, it is of no value.
⚫Too often, talented peoplewith the bestanswers sit in the back of the
room while hacks run the show. If you enjoy the view from the back,
getting an MBA & MCA will not changeanything.
⚫A MBA & MCA degree only works if you arewilling to transform yourself.
Areyou?

40. ⚫You will not succeed if you do not show initiative. I have met many smart people
who are simply not interested in following through on their ideas. The result? They
languish, get bitterand drink too much.
⚫You better have a passionate belief in your ideas, if you wantothers to take
them seriously. Justask Art Fry-the inventor of the Post-it Note who had
to fight 3M bureaucracy toget the idea through.
⚫Tosucceed, you will have to be cheeky. And, stubborn as a mule. Persist. Win them
overwith charm.
⚫History teaches us that smart people have made bad calls. Thomas Watson,
Chairman of IBM oncesaid-“I think there isaworld market for maybe five
computers.” So, believe in yourideasand go for it.
2/21/2020 Orientationn of IBMR MBAs 2018-20 40

41. STAY CURRENT
2/21/2020 Orientationn of IBMR MBAs 2018-20 41
⚫Here is aquick quiz
1.Doyou have a blog?
2.Haveyou added ascreenshot toa Powerpoint presentation?
3.Have you downloaded a freee-book before?
4.Doyou know how to limityour Googlesearch to .pdf files?
5.Haveyou modified a Wikipedia page?
⚫If you scored 0, 1 or 2 on the quiz, you are obsolete. Find a way to get current.

42. YOU’VE GOT TO TAKE SMART RISKS
2/21/2020 42
⚫Something dragged you toan MBA program. Itwas perhapsa
desire tooutgrowa nicheor to jump starta career. Don’t lose that.
⚫Takesmart risks-withyourself and yourcareer. That’s Nicole Evans,
founderof iVillage, by theway.

43. WHAT CORPORATES SAY ?
CRISIL, Mumbai indicates, “Students who appear for the interview should possess sound
knowledge of fundamentals they have learnt in school/college. Often basic knowledge
in their subject of graduation/post graduation is missing.”
Philips, Mumbai argues, “Competencies are difficult to assess through a Group
Discussion/Personal Interview. They are inferred through students who
have worked with you or through psychometric tests.”
Hyatt, Calcutta on the other hand expresses, “Prospective students should have
some work experience even if it is for three months.
According to Proctor & Gamble (P&G), Mumbai, “Sustained leadership roles/activities
are important criteria for selection. At summer/final placement, P&G conducts
written and psychometric tests for filtering candidates”
Eveready Industries, Calcutta states, “Group tasks should also be included as a filter
in the selection process. Students should be given a specific task,
which needs to be completed in a limited period of time with a team
Bata India, Calcutta contends, “Before the final selection, short listed candidates
should have a one week exposure in a company so that they know what they are heading for
Dabur India feels that it is important to check candidates for their ability to be team players. The ability to
interact and understand other cultures has also been mentioned as an important attribute.
Dabur,
India
Philips,
Mumbai
Proctor &
Gamble (P&G),
Mumbai
Bata India,
Calcutta
CRISIL,
Mumbai
Hyatt,
Calcutta
Eveready
Industries,
Calcutta

44. EMPLOYER’S UNDERSTANDING EMPLOYABILITY PROBLEM
1 2 3 4
Unable to work with least possible
supervision
Lack of basic computing
Lack of basic spellings, basic English
Lack of communication skills Lack of learning attitude Improper handling of teams
Lack of reasoning skills Lack of proactive thinking Lack of team work
Lack of a systematic approach Lack of communication skills Lack of right attitude
Lacking understanding of Basic Math
Not maintaining notes and their
reference
Lack of English proficiency Lack of respect for others
Lack of Basic reading Making similar mistakes often
Lack of problem solving
approach
Lack of patience
Does not check enough, read manuals No innovative thinking Cannot handle pressure Lack of in depth knowledge
Argumentative “I thought so“
syndrome
No accountability Do not take responsibility Lack of trust on teammates
Fearful of asking / Feels embarrassed
to ask
Do not want to be answerable for
mistakes
Not maintaining proper
documentation
Poor response time
Does not maintain notes & refer notes
if he maintains
Fail to see bigger picture
More theoretical than
practical
Not straightforward Lack of learning attitude
Forgetful
Lack of proper
communication
Lack of respect and understanding of
safety
Casual approach
Wants an easy way or easy life Poor Presence of mind
Does not have integrative power Unfamiliar with reporting
Cannot map how his work effects
others
Inflexibility

45. STUDENT’S UNDERSTANDING OF EMPLOYABILITY PROBLEM
1 2 3 4 5
Lack of practical
knowledge
Lack of practical
exposure
Lack of right attitude
Lack of
communication skills
Low self confidence
Unable to apply
knowledge
Lack of exposure Lack of confidence
Lack of
communicationskills
Lack of reasoning
skills
Unaware of systems
Lack of practical
approach
Lack of English
proficiency
Lack of technical
knowledge
Lack of team work
No knowledge of MS-
Office
Lack of vision
lack of
communication
skills
Lack of learning
attitude
Lack of presentation
skills
No persuasive skills
Lack of
communication
skills
Lack of work ethics
Limited knowledge of
MS-Office
No note making skills
Lack of
comprehension
skills
Lack of proactive
thinking
No reference of notes
to problems
Low self confidence
No reading habit
Unable to take
pressure
Lack of teamwork
Not able to see bigger
picture

46. EDUCATION PROVIDER’S UNDERSTANDING OF
EMPLOYABILITY SKILLS
Dr. Shiurkar Dr.Vaidya Sanjeevani edu. Society Namrata Mam
No knowledge oriented approach of
the students
Lack of awareness
Institute do not know what employers
need
Poor communication skills
Lack of experienced teachers
Lack of experienced
teachers
Not able to cope up with technological
advancements
No career counselling approach
in institutions
Lack of problem based learning Obsolete syllabus
Lack of practical knowledge &
exposure
Lack of proper attitude
Weak analytical ability Lack of logical reasoning Faulty Government norms Lack of values and ethics
Poor communication skills Lack of proper attitude
Teachers have no practical or industry
experience
Lack of reading habit
Poor quality of education Poor communication skills Secondary education is not proper Lack of practical training
Inconversant with IT - MS-Office and
analytical tools
Lack of practical knowledge
& exposure
Quantitative vs Qualitative approach Lack of experienced teachers
Lack of developmental pressure Tardiness No employer engagement
Secondary education is not
proper
Not serious on careers Lack of proper attitude
Language of study at secondary
schools
Lack of commitment
Lack of confidence
Lack of sincerity
Poor communication skills
No employbility culture
Lack of problem based learning

47. EMPLOYABILITY GAP – CAUSE 1
“Severe”
Employability
Gap
Limited & Manageable Skill
Gap
CorporateWorld
Transformed from Industrial Era and is Globalized with Disruptive Innovation
Education System - Designed in Industrial Age &
Continued till date
Industrial Era Today

48. Mindless expansion of the technical education system
Imparting Educationwith Poor quality skilled staff [ and many are understaffed ]
• A vast majorityof studentscoming outof these colleges, which act more like coaching centres for
prescribed syllabi, lack the true qualities expected of an engineering graduateand hence are
unemployed orseverelyunderemployed.
EMPLOYABILITY GAP – CAUSE 2

49. •What Every MBA & MCA Student
in the World Needs to Know
49

50. LEARNING ANALYSIS
50
What you are learning in school is analysis. You are being taught tools
and techniques.
Analysis is just one of the ingredients in the recipe.
You may have the best analysis in the room. However, if your analysis is not
heard and taken seriously, it is of no value.
Too often, talented people with the best answers sit in the back of the room
while hacks run the show. If you enjoy the view from the back, getting an
MBA & MCA will not change anything.
A MBA & MCA degree only works if you are willing to transform yourself.
Are you?

51. EINSTEIN WOULD HAVE BEEN A TERRIBLE MANAGER
There is a huge misconception among students that being smart is the
way to be successful. Let me break this to you. It is not about being
smart.
There are many smart people who are absolutely incompetent
managers. Not to mention the fact that many smart people are first-
rate jerks.
Don’t get me wrong. I am not saying you have to be dumb to
succeed. What I am saying is that you do not have to be a Mensan to
make it to the top. All you need is average intelligence.
But, you need other qualities.
51

52. BILL CLINTON WOULD HAVE BEEN AN
EXCELLENT MANAGER.
THE MAN HAD HIS FAULTS. BUT, HE COULD COMMUNICATE LIKE
FEW OTHERS.
Bad managers are, frequently, terrible
communicators. They have good ideas. They
simply don’t know how to get them across.
You cannot lead, motivate or sell if you cannot
communicate. If there is one thing you want to do
when you are in school, learn to communicate.
52

53. DON’T LOSE TOUCH WITH WHAT IS RIGHT
Do not use analysis to justify what you know to be wrong.
Frequently, the wrong path comes dressed in pretty clothes.
Don’t buy it.
Hang on to your moral compass for all its worth.
Remember what your mama taught you.
If you think something is wrong, stand up and
say something. You will certainly lose some friends.
But, it will be worth it.
If you cannot explain an action to your family, don’t do it.
Nice guys can finish first. You don’t have to stop being a nice
guy to succeed.
53

54. GOT GUMPTION?
You will not succeed if you do not show initiative. I have met
many smart people who are simply not interested in following
through on their ideas.
The result? They languish, get bitter and drink too much.
You better have a passionate belief in your ideas, if you want
others to take them seriously. Just ask Art Fry- the inventor of the
Post-it Note who had to fight 3M bureaucracy to get the idea
through.
To succeed, you will have to be cheeky. And, stubborn as a mule.
Persist.Win them over with charm.
History teaches us that smart people have made bad calls. Thomas
Watson, Chairman of IBM once said- “I think there is a world market
for maybe five computers.” So, believe in your ideas and go for it.
54

55. STAY CURRENT.
55
Here is a quick quiz-
1. Do you have a blog?
2. Have you added a screenshot to a Powerpoint
presentation?
3. Have you downloaded a free e-book before?
4. Do you know how to limit your Google search to .pdf
files?
5. Have you modified a Wikipedia page?
If you scored 0, 1 or 2 on the quiz, you are obsolete. Find a way
to get current.

56. REINVENT YOURSELF.
I have always admired Benjamin Franklin
because he refused to be just one thing. He
constantly reinvented himself.
He was a printer, scientist, inventor, civic activist,
writer, librarian, philosopher and diplomat.
Labels are nothing. Outgrow them.
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57. YOU’VE GOT TO TAKE SMART
RISKS.
Something dragged you to an MBA & MCA
program. It was perhaps a desire to outgrow a
niche or to jump start a career. Don’t lose that.
Take smart risks- with yourself and your
career. That’s Nicole Evans, founder of
iVillage, by the way.
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58. DON’T STOP DREAMING.
• I think we spend too much time talking about vision and too little
talking about dreams. Dreams drive achievement.
• Narayana Murthy is an Indian electrical engineer who grew up in a typical
middle-class family. What made him different was that he dreamed of
building a world-class company.
• In 2006, the annual revenue of Infosys, the Bangalore-based company he
founded, was US $2.15 billion. Murthy is now in the global “Top 10 Most
Admired CEOs” list and is worth billions.
• Imagine the number of people who must have told him that he was
dreaming if he thought a world-class company could be based in India.
He kept on dreaming and inspired an entire generation of Indian
entrepreneurs.
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59. SO, HERE’S THE CHECKLIST.
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 Learning Analysis.
 It is not about being smart.
 Learn to Communicate.
 Don’t Lose Touch With What is Right.
 Got Gumption?
 Stay Current.
 Reinvent Yourself.
 Take Smart Risks.
 Don’t Stop Dreaming.

61. QUESTIONS