M2 roadshow us gowri shankar, single point

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mobilesquared Ltd

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GOWRI SHANKAR
PRESIDENT & CEO
SINGLEPOINT
JOE LALLEY
VP, DIGITAL PRODUCTS
MTV NETWORKS

SMS ADVERTISING 2009
IDEATION
"Whether its content delivery or monetization, MTV
Networks is always looking to be as innovative as
possible in the nascent mobile marketplace …
… SinglePoint's new solution will help us to enhance
monetization of our growing mobile messaging
inventory.“
- Joe Lalley, 4/1/2009
2

SMS ADVERTISING 2010
EXECUTION
3Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010
EXECUTION
4Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010
EXECUTION
5Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010
EXECUTION
6Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010
EXECUTION
7Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010
EXECUTION
8Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010
EXECUTION
9Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010
EXECUTION
10Video from MTV Movie Awards, June 6, 2010. All rights reserved.

MTV MOVIE AWARDS
Screen shot from MTV Movie Awards, June 6, 2010. All rights reserved.
Unique: Access premium inventory
Conversational: Interactive opportunity
Reach: Drive to richer experiences
ENGAGEMENT
On behalf of
Starbucks, thx for
voting! Tune in to
the MTV Movie
awards tonight @
9/8c to see who
wins!
E
11

BENEFITS
Ubiquity: Deliver an experience for everyone (SMS is a universal language)
Relevance: Deeply engage the audience to contribute to show outcome
Innovation: Provide opportunities for streamlined participation
Monetization: Partner with pioneering brands to drive revenue from SMS
Synaptic: Create an immediate connection with consumers
Targeted: Access a specific audience when they are most engaged
Measureable: Track effective spend and conversions
Trusted: Ads are tied to a credible, transparent source
Visible: Embed branding message in a clutter-free medium
12
FOR MTV, SMS OFFERS...
FOR THE SPONSOR, SMS IS…

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M2 roadshow us gowri shankar, single point

1. GOWRI SHANKAR PRESIDENT & CEO SINGLEPOINT JOE LALLEY VP, DIGITAL PRODUCTS MTV NETWORKS

2. SMS ADVERTISING 2009 IDEATION "Whether its content delivery or monetization, MTV Networks is always looking to be as innovative as possible in the nascent mobile marketplace … … SinglePoint's new solution will help us to enhance monetization of our growing mobile messaging inventory.“ - Joe Lalley, 4/1/2009 2

11. MTV MOVIE AWARDS Screen shot from MTV Movie Awards, June 6, 2010. All rights reserved. Unique: Access premium inventory Conversational: Interactive opportunity Reach: Drive to richer experiences ENGAGEMENT On behalf of Starbucks, thx for voting! Tune in to the MTV Movie awards tonight @ 9/8c to see who wins! E 11

12. BENEFITS Ubiquity: Deliver an experience for everyone (SMS is a universal language) Relevance: Deeply engage the audience to contribute to show outcome Innovation: Provide opportunities for streamlined participation Monetization: Partner with pioneering brands to drive revenue from SMS Synaptic: Create an immediate connection with consumers Targeted: Access a specific audience when they are most engaged Measureable: Track effective spend and conversions Trusted: Ads are tied to a credible, transparent source Visible: Embed branding message in a clutter-free medium 12 FOR MTV, SMS OFFERS... FOR THE SPONSOR, SMS IS…

M2 roadshow us gowri shankar, single point

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