2. OVERVIEW
O Reliance Jio Infocomm LimitedType
Subsidiary of RIL IndustryWireless
Telecommunications Founded 2007
Headquarters Navi Mumbai,
Maharashtra,India Key people Sanjay
Mashruwalla (Managing Director) Jyotindra
Thacker (Head of IT) Akash Ambani (Chief of
Strategy) Products
•Mobile telephony, Wireless broadband
Revenue
•13 million (2015)
•5.8 million (2014) Owner Mukesh Ambani
3. MARKETING STRATEGY OF
JIO
O Mukesh Ambani finally acknowledges
the universal truth – globally consumers
pay for either calls and texts, or data –
they don’t pay for both.
O This universal truth helps establish a
new industry norm in reliance’s
policies. Mukesh also said Reliance is
going to charge 1/10thof the standard
in telecommunications charges.