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2014 1
CASL
Canada’s Anti-Spam Law
Webinar One - Consent
2014
2014
Disclaimer
2014
The information included in this presentation may not reflect the
views of Industry Canada, or the Ca...
2014
Purpose
2014
“An Act to Promote the efficiency and adaptability of the Canadian
economy by regulating certain activit...
2014
Three Primary Rules
2014
Webinar 1:
Consent
Webinar 2:
Identification &
Unsubscribe
Webinar 3:
Last Minute
Guide
Toda...
2014 5
Background
Consent
Grandfathering Consent
Getting ready
Agenda
Background / Review
2014
2014 7
Background
MAY 2004
IC establishes task
force on spam
APRIL 2009
Bill 27, introduced
in Parliament
MAY 2010
Re-intr...
2014 8
CASL Review
LEGISLATION
Against unsolicited
electronic
communication
DETAILED RULES
For commercial
electronic messa...
2014 9
What Does
CASL Cover?
• Commercial electronic messages
• Installation of computer programs
• Altering transmission ...
2014 10
CASL Exclusions
• Personal and family relationship
• B2B
• Inquiry message
• Response to enquiry
• Legal message
•...
2014
Consent Overview
2014
2014 12
Consent: Express vs Implied
Express
Implied
Oral
Written
Non business relationship
Published info
Business relatio...
2014 13
Express Consent Overview
• Express Consent:
• Does not expire – Best practices still recommended
• Recipient state...
2014 14
Express Consent Overview
Express Consent Breakdown:
• Oral
• Call centre
• Point of sale
• Written
• Web from / Pr...
2014 15
Consent Overview
• Implied Consent:
• Consent expires in 24 months*
• Expiry resets after every transaction
• Most...
2014 16
Consent Overview
Implied Consent:
• Non-Business Relationship
• Membership – (Not for profit)
• Volunteer Work Per...
2014 17
Special Consent - Forward to a Friend
2014 17
2014 18
Consent Exemptions
(Unsubscribe and ID Requirements still apply)
• Requested quotes
• Commercial transactions with...
2014
Grandfathering Consent
2014
2014 20
Grandfathering Consent
Implied Burden of ProofExpress
Oral
Written
Business/non-business
relationships
Published
i...
2014
Getting Ready
2014
2014 22
Getting Ready: Opt-in Page
Red Earth 123 Toronto St Toronto, Ontario M4P-2Y3 www.redearth.com
2014 22
2014 23
Identify/Audit
• Identify your database.
• Audit data storage
• Re-permission strategy
• Mail stream separation (E...
2014 24
Grandfathering of Consent
Expressed
Implied
Burden of proof
2014 24
2014 25
Guidance from CRTC: Information Bulletins
Forms of
gaining oral
consent
Bundling of
request for
consent

Confirma...
2014 26
Summary
• Express vs Implied Consent
• Special Consent
• Grandfathering of Consent
• Expiry of Consent
• Exclusion...
CONTACT
Ryan Moss
Director, ISP & Client Relationship
TC Media
2014
ryan.moss@tc.tc
416-361-3522 X 238
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Canada's Anti-Spam Legislation: Overview and Consent Guidelines

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In a series of three webinars, Ryan Moss, Director of ISP and Client Relationships at TC Media, prepares marketers for Canada’s Anti-Spam Legislation (CASL). In the first webinar, he takes you through a high-level synopsis of CASL and its regulations, as well as a detailed view of consent: what it is, how you gain it from your audience, how you track it, etc.

Listen to the webinar here: https://transcontinental-printing.webex.com/ec0701l/eventcenter/recording/recordAction.do?theAction=poprecord&AT=pb&internalRecordTicket=000000013fa55383f7bf4cc1671ebd197c07212b9cfeee820422aef5b2fa6d4352c8c092&isurlact=true&renewticket=0&recordID=68466697&apiname=lsr.php&needFilter=false&format=short&&SP=EC&rID=68466697&RCID=cf680e9c0cb54df5bd48bbed5dc2cd3a&siteurl=transcontinental-printing&actappname=ec0701l&actname=%2Feventcenter%2Fframe%2Fg.do&rnd=1271217793&entactname=%2FnbrRecordingURL.do&entappname=url0201l

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Canada's Anti-Spam Legislation: Overview and Consent Guidelines

  1. 1. 2014 1 CASL Canada’s Anti-Spam Law Webinar One - Consent 2014
  2. 2. 2014 Disclaimer 2014 The information included in this presentation may not reflect the views of Industry Canada, or the Canadian Radio-television and Telecommunications Commission. This information was created to provide a practical application to CASL. None of the information provided should be used as legal advice. For all legal matters, marketers are encouraged to speak with their own legal counsel .
  3. 3. 2014 Purpose 2014 “An Act to Promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic Documents Act and the Telecommunications Act” -fightspam.gc.ca
  4. 4. 2014 Three Primary Rules 2014 Webinar 1: Consent Webinar 2: Identification & Unsubscribe Webinar 3: Last Minute Guide Today June 18May 15
  5. 5. 2014 5 Background Consent Grandfathering Consent Getting ready Agenda
  6. 6. Background / Review 2014
  7. 7. 2014 7 Background MAY 2004 IC establishes task force on spam APRIL 2009 Bill 27, introduced in Parliament MAY 2010 Re-introduced as Fighting Internet & Wireless Spam Act (FISA) DECEMBER 2010 Receives Royal Assent MARCH 2012 CRTC presents final regulations DECEMBER 2013 IC presents final regulations JULY 2014 CASL Enforcement begins. Law is enforceable and compliance is required JULY 2017 PRA delayed until then
  8. 8. 2014 8 CASL Review LEGISLATION Against unsolicited electronic communication DETAILED RULES For commercial electronic messages sent from or accessed in Canada CONSENT Sender must attain some form of consent before sending CEM FINES Up to $10 million for corporations and $1 million for individuals ENFORCEMENT No minimum # to be caught
  9. 9. 2014 9 What Does CASL Cover? • Commercial electronic messages • Installation of computer programs • Altering transmission data 2014 9 Note: exemptions apply
  10. 10. 2014 10 CASL Exclusions • Personal and family relationship • B2B • Inquiry message • Response to enquiry • Legal message • Closed platforms • Foreign messages • Charity and political parties 2014 102014 10
  11. 11. 2014 Consent Overview 2014
  12. 12. 2014 12 Consent: Express vs Implied Express Implied Oral Written Non business relationship Published info Business relationship Disclosure 2014 12
  13. 13. 2014 13 Express Consent Overview • Express Consent: • Does not expire – Best practices still recommended • Recipient stated they would like to receive CEMs from sender. • Must make positive action to grant consent • Inaction will not grant express consent (pre-checked box) 2014 13
  14. 14. 2014 14 Express Consent Overview Express Consent Breakdown: • Oral • Call centre • Point of sale • Written • Web from / Preference centre • Subscription form • Point of sale • Ballet boxes 2014 14
  15. 15. 2014 15 Consent Overview • Implied Consent: • Consent expires in 24 months* • Expiry resets after every transaction • Mostly obtained by interaction or relationship • Renewed implied consent trumps opt out – Beware of best practices 2014 15 *Some forms of consent will have different expiry windows
  16. 16. 2014 16 Consent Overview Implied Consent: • Non-Business Relationship • Membership – (Not for profit) • Volunteer Work Performed • Published Information • Blog • Trade Journal • Business Relationship • Purchase • Written contract • Disclosure • Business card at a tradeshow 2014 16 *Some forms of consent will have different expiry windows
  17. 17. 2014 17 Special Consent - Forward to a Friend 2014 17
  18. 18. 2014 18 Consent Exemptions (Unsubscribe and ID Requirements still apply) • Requested quotes • Commercial transactions with recipient’s prior agreement • Warranty or safety information • Subscription or membership information • Employment or benefit plan information • Delivery of goods or services • Referrals (only 1 CEM allowed) 2014 18
  19. 19. 2014 Grandfathering Consent 2014
  20. 20. 2014 20 Grandfathering Consent Implied Burden of ProofExpress Oral Written Business/non-business relationships Published info Disclosure
  21. 21. 2014 Getting Ready 2014
  22. 22. 2014 22 Getting Ready: Opt-in Page Red Earth 123 Toronto St Toronto, Ontario M4P-2Y3 www.redearth.com 2014 22
  23. 23. 2014 23 Identify/Audit • Identify your database. • Audit data storage • Re-permission strategy • Mail stream separation (Express/Implied) • Business logic around implied vs express consent • Audit partners • Purchased or fabricated lists • Review / modify your opt in procedure 2014 23
  24. 24. 2014 24 Grandfathering of Consent Expressed Implied Burden of proof 2014 24
  25. 25. 2014 25 Guidance from CRTC: Information Bulletins Forms of gaining oral consent Bundling of request for consent  Confirmation of consent Pre- checked boxes  2014 25
  26. 26. 2014 26 Summary • Express vs Implied Consent • Special Consent • Grandfathering of Consent • Expiry of Consent • Exclusions of Consent / CASL
  27. 27. CONTACT Ryan Moss Director, ISP & Client Relationship TC Media 2014 ryan.moss@tc.tc 416-361-3522 X 238 ?

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