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SOCIAL METRICS WHICH DIRECTION? Dario Manuli Marketing Director BEWE Milano | 27 Giugno 2013
SOCIAL ANALYTICS ARE YOU MAKING THE RIGHT CHOICE?
FROM SOCIAL TO BUSINESS (one way ticket) Altimeter Group ®
INTERNAL METRICS SOCIAL METRICS EXTERNAL METRICS WHICH METRICS?
THE METRICS MATRIX
A SOCIAL COMPARISON
HIGHLIGHTS /1 FAN DISTRIBUTION 125k 145k 75k
HIGHLIGHTS /2 CONTENT FREQUENCY
HIGHLIGHTS /2 CONTENT MIX
HIGHLIGHTS /3 RESPONSE RATE
HIGHLIGHTS /3 RESPONSE TIME
HIGHLIGHTS /4 ENGAGEMENT (IPM)
HIGHLIGHTS /5 TOP FAN
WHAT’S THE MATTER ? Fan: Club Med > Easy Jet Content Mix: Easy Jet > Club Med Content Frequency: Easy Jet > Club Med Respo...
METRICHE ESTERNEKEEP IT SIMPLE FOCUS ON ENGAGEMENT DEFINE A MODEL TO SUM UP
THANKS  Dario Manuli Marketing Director www.bewe.it | www.bewe.co.uk www.social-intelligence.bewe.co-uk
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Presentazione Social Media Marketing Day 2013 | BEWE

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Si è svolto a Milano il 27 Giugno 2013 il primo Social Media Marketing Day, l'evento dedicato ai professionisti del Marketing Online. E BEWE non poteva certo mancare!

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Presentazione Social Media Marketing Day 2013 | BEWE

  1. 1. SOCIAL METRICS WHICH DIRECTION? Dario Manuli Marketing Director BEWE Milano | 27 Giugno 2013
  2. 2. SOCIAL ANALYTICS ARE YOU MAKING THE RIGHT CHOICE?
  3. 3. FROM SOCIAL TO BUSINESS (one way ticket) Altimeter Group ®
  4. 4. INTERNAL METRICS SOCIAL METRICS EXTERNAL METRICS WHICH METRICS?
  5. 5. THE METRICS MATRIX
  6. 6. A SOCIAL COMPARISON
  7. 7. HIGHLIGHTS /1 FAN DISTRIBUTION 125k 145k 75k
  8. 8. HIGHLIGHTS /2 CONTENT FREQUENCY
  9. 9. HIGHLIGHTS /2 CONTENT MIX
  10. 10. HIGHLIGHTS /3 RESPONSE RATE
  11. 11. HIGHLIGHTS /3 RESPONSE TIME
  12. 12. HIGHLIGHTS /4 ENGAGEMENT (IPM)
  13. 13. HIGHLIGHTS /5 TOP FAN
  14. 14. WHAT’S THE MATTER ? Fan: Club Med > Easy Jet Content Mix: Easy Jet > Club Med Content Frequency: Easy Jet > Club Med Response rate: Easy Jet 60% vs Club Med 29% Response Time: Easy Jet < Club Med Engagement: Easy Jet > Club Med
  15. 15. METRICHE ESTERNEKEEP IT SIMPLE FOCUS ON ENGAGEMENT DEFINE A MODEL TO SUM UP
  16. 16. THANKS  Dario Manuli Marketing Director www.bewe.it | www.bewe.co.uk www.social-intelligence.bewe.co-uk

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