Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Presentazione Social Media Marketing Day 2013 | BEWE

506 views

Published on

Si è svolto a Milano il 27 Giugno 2013 il primo Social Media Marketing Day, l'evento dedicato ai professionisti del Marketing Online. E BEWE non poteva certo mancare!

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Presentazione Social Media Marketing Day 2013 | BEWE

  1. 1. SOCIAL METRICS WHICH DIRECTION? Dario Manuli Marketing Director BEWE Milano | 27 Giugno 2013
  2. 2. SOCIAL ANALYTICS ARE YOU MAKING THE RIGHT CHOICE?
  3. 3. FROM SOCIAL TO BUSINESS (one way ticket) Altimeter Group ®
  4. 4. INTERNAL METRICS SOCIAL METRICS EXTERNAL METRICS WHICH METRICS?
  5. 5. THE METRICS MATRIX
  6. 6. A SOCIAL COMPARISON
  7. 7. HIGHLIGHTS /1 FAN DISTRIBUTION 125k 145k 75k
  8. 8. HIGHLIGHTS /2 CONTENT FREQUENCY
  9. 9. HIGHLIGHTS /2 CONTENT MIX
  10. 10. HIGHLIGHTS /3 RESPONSE RATE
  11. 11. HIGHLIGHTS /3 RESPONSE TIME
  12. 12. HIGHLIGHTS /4 ENGAGEMENT (IPM)
  13. 13. HIGHLIGHTS /5 TOP FAN
  14. 14. WHAT’S THE MATTER ? Fan: Club Med > Easy Jet Content Mix: Easy Jet > Club Med Content Frequency: Easy Jet > Club Med Response rate: Easy Jet 60% vs Club Med 29% Response Time: Easy Jet < Club Med Engagement: Easy Jet > Club Med
  15. 15. METRICHE ESTERNEKEEP IT SIMPLE FOCUS ON ENGAGEMENT DEFINE A MODEL TO SUM UP
  16. 16. THANKS  Dario Manuli Marketing Director www.bewe.it | www.bewe.co.uk www.social-intelligence.bewe.co-uk

×