MarketExpander
  ...kick-starts market expansion!
MarketExpander
Mission: We assist our clients in defining and executing their market growth.

MarketExpander in brief:
MarketExpander kick-starts domestic and international market expansion for small and
midsized companies mainly in the high-tech segment.

We work together with our clients' management teams to define strategies and
operational plans, and, when needed, take on operational positions to expand market
share and reach defined sales targets.


We offer a risk and reward based business model to high potential clients.




May 2010                          M a r k e t E x p a n d e r AB                      2
Sales and Marketing services
MarketExpander assists our clients' market expansion with the following
examples of services, offered according to client need:

Strategic assistance:
• Review, or assist to define, a sales oriented business plan to secure the
   domestic or international expansion will happen.

Interim management:
• Provide strategic and/or operational senior management experience to
    complement your sales and marketing organization.
• Deliver business results through managing contacts and negotiations with
    important customers.



May 2010                       M a r k e t E x p a n d e r AB                 3
Kick-Start!
1-page-Business-Plan™
• MarketExpander offers an effective 6-hour workshop to define your
   Business- and Marketing plan.
   The workshop is designed for your core team and allows everyone to voice
   opinions, agree on current position of your company, and the way forward
   short- and long term.
• The 1-page-Business-Plan™ functions as a useful tool to guide your daily
   operations, and easy follow up progress in your management team.
• Everyone will know where you are going, be clear on the importance of
   their own contribution, and thereby shortening your time to market.



                                                   www.marketexpander.com/video_swe.html


May 2010                     M a r k e t E x p a n d e r AB                            4
Client feedback
Building the company, enter the market
Our Assignment: Support MEEQ AB (publ) transforming from a knowledge company to a product company with
deliveries of products first on the domestic and then the international market
"MarketExpander has worked with us to transform MEEQ to a successful company. They are driving our Sales &
Marketing, providing results we could never have managed our selves e.g. the breakthrough order, and sales discussions
with executive management of international major corporations. MarketExpander has provided invaluable contribution
to develop MEEQ.” says Jan G Fäger, CEO MEEQ AB (publ)

International market expansion
Our Assignment: Drive and secure entrance on the central European market by setting the first deal with an
international market leader. MarketExpander served as Director Sales & Marketing as well as Programme manager for
the new business.
“Thanks to MarketExpander's commitment to drive, set and maintain our business with our new customer, we got an
important deal with a market leader for the European market. says Alex Breton, CEO of PrintDreams AB.

The 1-page-Business-Plan
Our assignment: with high demands on time management and efficiency from client; Secure the clients management
team are united on current position and way forward (e.g. Business- and market plan). Furthermore; the result must be
documented in a usable way to support mgmt teams daily work.
"Digpro's management team was guided to define our current position and long term targets, as well as immediate
actions for our company, our offer and actins on the market, and all this took us not more than 6 hours! MarketExpander
documented the workshop in a simple, usable 1-Page-Business-Plan, which is now an important tool in our daily
operations and follow up in our management team." says Bo Lundgren, CEO at Digpro AB

                                                                       Read more at www.facebook.com/MarketExpander


May 2010                                      M a r k e t E x p a n d e r AB                                          5
MarketExpander Core Team
Lars Wolf, Senior Partner                                           Anna Elmdahl, Senior Partner
•    Lars Wolf has been senior executive                            •     Anna Elmdahl served as executive
     with responsibility for international                                at Ericsson, a market leading
     market expansion at Nokia, a global                                  telecommunications corporation
     market leader within telecommunications.                             with global operations.
•    Lars also has several years of experience as international     •     Anna acted as negotiation leader internationally, setting
     sales director.                                                      deals for both products and services. She has been
                                                                          manager business development and several years
                                                                          experience of programme and project management.


                                                                    Thomas Nieburg, Partner
                                                                    •     Thomas Nieburg has acted in the
                                                                          IT and telecom industry as
                                                                          business manager, marketing and
                                                                          product manager, key account
                                                                          manager, and project manager with international
                                                                          enterprises in Europe and in the US.
                                                                    •     Thomas has founded and built companies in telecom
                                                                          and eBusiness.




May 2010                                           M a r k e t E x p a n d e r AB                                                 6
MarketExpander

           ...is ready to go with you!




May 2010          M a r k e t E x p a n d e r AB   7

MarketExpander Corp presentation

  • 1.
  • 2.
    MarketExpander Mission: We assistour clients in defining and executing their market growth. MarketExpander in brief: MarketExpander kick-starts domestic and international market expansion for small and midsized companies mainly in the high-tech segment. We work together with our clients' management teams to define strategies and operational plans, and, when needed, take on operational positions to expand market share and reach defined sales targets. We offer a risk and reward based business model to high potential clients. May 2010 M a r k e t E x p a n d e r AB 2
  • 3.
    Sales and Marketingservices MarketExpander assists our clients' market expansion with the following examples of services, offered according to client need: Strategic assistance: • Review, or assist to define, a sales oriented business plan to secure the domestic or international expansion will happen. Interim management: • Provide strategic and/or operational senior management experience to complement your sales and marketing organization. • Deliver business results through managing contacts and negotiations with important customers. May 2010 M a r k e t E x p a n d e r AB 3
  • 4.
    Kick-Start! 1-page-Business-Plan™ • MarketExpander offersan effective 6-hour workshop to define your Business- and Marketing plan. The workshop is designed for your core team and allows everyone to voice opinions, agree on current position of your company, and the way forward short- and long term. • The 1-page-Business-Plan™ functions as a useful tool to guide your daily operations, and easy follow up progress in your management team. • Everyone will know where you are going, be clear on the importance of their own contribution, and thereby shortening your time to market. www.marketexpander.com/video_swe.html May 2010 M a r k e t E x p a n d e r AB 4
  • 5.
    Client feedback Building thecompany, enter the market Our Assignment: Support MEEQ AB (publ) transforming from a knowledge company to a product company with deliveries of products first on the domestic and then the international market "MarketExpander has worked with us to transform MEEQ to a successful company. They are driving our Sales & Marketing, providing results we could never have managed our selves e.g. the breakthrough order, and sales discussions with executive management of international major corporations. MarketExpander has provided invaluable contribution to develop MEEQ.” says Jan G Fäger, CEO MEEQ AB (publ) International market expansion Our Assignment: Drive and secure entrance on the central European market by setting the first deal with an international market leader. MarketExpander served as Director Sales & Marketing as well as Programme manager for the new business. “Thanks to MarketExpander's commitment to drive, set and maintain our business with our new customer, we got an important deal with a market leader for the European market. says Alex Breton, CEO of PrintDreams AB. The 1-page-Business-Plan Our assignment: with high demands on time management and efficiency from client; Secure the clients management team are united on current position and way forward (e.g. Business- and market plan). Furthermore; the result must be documented in a usable way to support mgmt teams daily work. "Digpro's management team was guided to define our current position and long term targets, as well as immediate actions for our company, our offer and actins on the market, and all this took us not more than 6 hours! MarketExpander documented the workshop in a simple, usable 1-Page-Business-Plan, which is now an important tool in our daily operations and follow up in our management team." says Bo Lundgren, CEO at Digpro AB Read more at www.facebook.com/MarketExpander May 2010 M a r k e t E x p a n d e r AB 5
  • 6.
    MarketExpander Core Team LarsWolf, Senior Partner Anna Elmdahl, Senior Partner • Lars Wolf has been senior executive • Anna Elmdahl served as executive with responsibility for international at Ericsson, a market leading market expansion at Nokia, a global telecommunications corporation market leader within telecommunications. with global operations. • Lars also has several years of experience as international • Anna acted as negotiation leader internationally, setting sales director. deals for both products and services. She has been manager business development and several years experience of programme and project management. Thomas Nieburg, Partner • Thomas Nieburg has acted in the IT and telecom industry as business manager, marketing and product manager, key account manager, and project manager with international enterprises in Europe and in the US. • Thomas has founded and built companies in telecom and eBusiness. May 2010 M a r k e t E x p a n d e r AB 6
  • 7.
    MarketExpander ...is ready to go with you! May 2010 M a r k e t E x p a n d e r AB 7