final exam for adv 420

1. “THE FASHION BRAND EVER”
I use most of my time to do the research
for my brand, and I fall in love with it. I
will show it to you all and try my best.
ADV 420 Final Project
MUXIN LIU

2. ■ Michael Korsis theChief CreativeOfficerofthe Michael Kors
brand,HonoraryChairmanofMichael KorsHoldings Limitedanda
directorofthe company.Mr.Korsstudied fashiondesign atthe
FashionInstituteofTechnologyin Manhattanandin 1981created
whathasbecomeanenduring andiconicluxurylifestyle empire
witha distinctivepointofview andglobal reach.He heldhis first
runwayshowin 1984forthe Michael Korsfallcollection andhe
hassuccessfullybuilt ourCompanyintoaglobal luxurylifestyle
brand.
-----fromMKwebsite

3. Michael kors around the world
“ItisfamousandIcan
shopinothercountries,
likeChina andMexico.”

4. MK’S GOODS
They have lots of things,
watches, bags, shoes….

5. MK’s models 2018

6. MK’s official sites (Instagram and
facebook)
MybranduseInstagramforposting products. And they also have lots of followers on Facebook/

7. MK’s effort
This graph depicts the total revenue of
Michael Kors worldwide from 2012 to
2018. In 2018, the total revenue of
Michael Kors amounted to about 4.72
billion U.S. dollars.

8. MK’s fans
They love MK so
much and the
fans are all over
the world.

9. MK’s cultures & comments
Let’s see what they
said…….

10. MK’s globalexpansion