This document provides a digital marketing strategy for Michael Kors. It allocates daily and monthly budgets across social media, internet, and television advertisements. The target audience is identified as 20-40 year old working women interested in high fashion at affordable prices. The goals are to increase sales by 15% or sell 500,000 products in 6 months. Purses will be a focus since they are top revenue generators. Advertising will take place on Instagram, Facebook, Twitter, the MK blog, magazines, and commercials. Success will be measured using Klout scores to gauge online influence on potential buyers.
Created a media plan for my Journalism 324 (Media Planning) class with three other students as out final senior project.
Aspects of the media plan included a competitive analysis, target market analysis, brand platform, geographic market analysis, and media buys.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
Created a media plan for my Journalism 324 (Media Planning) class with three other students as out final senior project.
Aspects of the media plan included a competitive analysis, target market analysis, brand platform, geographic market analysis, and media buys.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
Michael Kors - Sustaining Growth in a Slowing Luxury MarketJonas Olsson
I am a MBA student at San Francisco State University and this presentation show cases my team's marketing strategy for returning Michael Kors to growth.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
This week I worked with the French luxury fashion house Chloé. In this presentation you will find a brief introduction to the brand, its target and product portfolio, its relationship with the French-American beauty manufacturer Coty, as well as a brief analysis of the make up market in the United States and, and a lipstick licensing proposal for the luxury fashion house.
Feel free to comment!
This ppt is about marketing and management techniques adopted by victoria's secret over the last decade which helped them to become a market giant in lingerie industry in U.S.
Social Media Report - Luxury Brands on FacebookUnmetric
Take a deep-dive into the social media performance of top luxury brands during the month of May 2016. Find the most engaging posts and a variety of social media metrics here.
Michael Kors - Sustaining Growth in a Slowing Luxury MarketJonas Olsson
I am a MBA student at San Francisco State University and this presentation show cases my team's marketing strategy for returning Michael Kors to growth.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
This week I worked with the French luxury fashion house Chloé. In this presentation you will find a brief introduction to the brand, its target and product portfolio, its relationship with the French-American beauty manufacturer Coty, as well as a brief analysis of the make up market in the United States and, and a lipstick licensing proposal for the luxury fashion house.
Feel free to comment!
This ppt is about marketing and management techniques adopted by victoria's secret over the last decade which helped them to become a market giant in lingerie industry in U.S.
Social Media Report - Luxury Brands on FacebookUnmetric
Take a deep-dive into the social media performance of top luxury brands during the month of May 2016. Find the most engaging posts and a variety of social media metrics here.
Brief: Choose a traditional/iconic French product and analyse it regarding German Culture
Issue: IS THE BIRKIN BAG CONGRUENT WITH THE GERMAN CULTURE?
● Analysis of the product
● Analysis of the home culture (France)
● Analysis of the target culture (Germany)
● Marketing Concept: product, price, place, promotion
Social Media Best Practices For Luxury Brands.
This research and best practices explains how luxury brands can best accomplish these goals in social media and offers solutions for particular challenges. Additionally, this guide presents case studies of luxury brands to illustrate the industry best (and worst) practices.
Research / Case Studies:
BLACKSTONE Digital Agency
http://www.BlackstoneIndonesia.com
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
An overview of the UK Fashion community on Twitter from PiQ, the PeerIndex dashboard for marketers, agencies and PR. Who and what do the Fashion audience tweet about? And how can organisations and brands influence the conversation?
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Karl Anderson Jr., born to
Joan Krystosek (a one-time
Revlon model) in 1959. His
parents divorced when he
was two and his mother Joan
remarried taking the last
name of Kors. Karl then had a
choice to change his name to
whatever he wanted. Now
we know him as Michael
Kors.
Michael Kors started his
public life as a child actor but
only magnified his fame on a
reality tv show, Project
Runway.
Now he is a fashion icon that
has mastered his style of
sporty luxury.
3. $2,700 DAILYTOWARD SOCIAL
MEDIA ADVERTISEMENTS
$3,300 DAILYTOWARD
INTERNET ADVERTISEMENTS
$50,000 monthly toward
commercials
$10,000 monthly toward
4. Target Audience
• 20-40 year old
working class
women
• Women interested in
high fashion but not
high end prices
• Women going for an
elegant yet sporty
look
9. KPI
Klout is a good way to
measure the success of
a campaign.
The higher the score,
the more influence my
sites have on potential
buyers.
It’s all about using
keywords and making
advertisements more
prevalent.
