Presentation from Lynsey McLeod (@tune_in_not_out) at the 2013 Online Youth Participation and Engagement conference run by Dialogue Consulting in Melbourne, 10 May 2013.

1. tuneinnotout.com
(TINO)
CASE STUDY
Helping young
Australia’s aged 16-25
years navigate life’s
challenges

2. What/who is TINO
• Youth website about life’s challenges
• Discussing topics that matter to them
– Mental health
– Alcohol and other drugs
– Sexual health
– Relationships
– Body Image
– Bullying
• Over 80 topics in total
• Multi format information

3. Project Structure
• Funding by Lions Australia
• Operate out of Hobart
• 1 paid p/t consultant
• 1 paid p/t website developer
• Budget above op costs - $0

4. Oh and the
office dog
Rosie !

5. Test 1: Cute Works !

6. Evolution
• We have morphed and changed since we
started back in 2007
• TINO as you know it now started in 2010

7. It started with a p..
• Podcast’s made by young people for
young people discussing health and
wellbeing topics
• Aim was to get out new podcasts regularly
• Aimed to cover wide variety of topics
• Internet based dissemination

8. Production
workshops engaged
young people but
content generation
was slow
Image by oriolsalvador :Flickr CC

9. In times of
need we don’t
need a brick
wall

10. It became clear that
working alone with
our limited
resources, it would
be hard to get all
aspects of the
concept off the
ground.
Image by Katybird: Flickr CC

11. Collaboration
On the same team so
why not? Image by ponspiderFlickr CC

12. Our aim today
• To host a wide range
of youth health and
wellbeing information
to in one central space
• Provide a space for
young people to share
their story
• To help young people
navigate life’s
challenges

13. Youth Engagement
• IN the content/information
– Videos
– Real stories
– Factsheets
– Music
– Blogs
– Comments
• PRODUCE the content

14. Video Production Benefits
• Young people enjoy the learning process
• Opportunity to get out the classroom
• Combines technology with learning
• Not just about the end result, but the process & the story
telling
• Style was open allowing creativity
• Different roles
• Skills extend beyond the workshop framework
• Works across the curriculum

15. Video Production
Concept great
but
Sustainability
was hard

16. Train the Facilitator

17. Online Content Creation
• Young people are invited to share their
story in
– Video
– Audio
– Text
– Images

18. Video Submissions

19. Audio Submissions

20. Image Submissions

21. Text Submissions

22. “The website doesn't exploit young people. It
is a community of people, who are accepting
and looking to share there information to
help others and get support. Its a healthy
environment.” Female 17 younger WA

23. “Yes, as I believe the only way people can
get through things is by finding someone
who they can relate to.” 18 – 20 male NSW
“Because you don’t have to put video where
people can see you it can be
plain text.” Vic male 17 or younger

24. But something did make a
difference…

25. Incentives

27. Signposts
We want to help young
people choose their next
step and find out about
services who can help
further
Image by Kaptain Kobold: Flickr CC

29. How are we doing
• Young people are
checking out our
content, watching,
reading, listening and
getting info that helps
them but engagement
back is minimal
Image by gibbyson4: Flickr CC

30. “TINO was able to help
me with advice about
topics that are otherwise
awkward or
uncomfortable to talk
about with friends and
family.”
17 male NSW

31. “It [TINO] met my needs and I
really needed it. I’m in the
middle of year 11 Preliminary
exams and really stressed. I
came here to relax watch videos
and listen to music it worked and
calmed me down.”
17 year old male nsw

32. The mix – proof is in the
pudding
• Highlighted as best practice website
• Won 5 major awards
– ANZIA
– Communicators
– Webby
– Davey
– W3

33. Contact TINO
• www.tuneinnotout.com
• crew@tuneinnotout.com
• Tel: 03 6265 8732
We welcome your comments and feedback