The target audience for a social realism media product would primarily be intellectual, serious film viewers seeking non-mainstream content. Venues that cater to this niche audience and regularly show social realism films include independent cinemas, streaming services like MUBI that focus on older and less popular genres, and BBC channels like BBC Four that target audiences interested in art, culture, and factual programs. Print media like the magazine Sight and Sound also attract knowledgeable, literate viewers interested in in-depth film reviews and discussions.

1. Who would be the audience
for your media product?

2. My Media Product
• I decided to make a product in the genre of social
realism
• This is a very small genre, it is very overlooked
compared to more mainstream genres like action
or sci-fi.
• My research showed that only a small amount of
people enjoy social realism, this means that the
amount of social realism films is are significantly
less than mainstream films

3. Cinema’s and Theatres• Many multiplex, mainstream cinema’s don't show
social realism on a regular basis.They will show
well known Hollywood films like, Comedy, drama
and action etc.
• For these types of cinema they are specifically
targeting a younger target demographic, so the
audience would want more mainstream films.
• With social realism films, they are less likely to get
into a multiplex cinema, this is because they are
more forward with a intelligent and serious
audience, this mean they will play in small
independent cinema’s to allow the niche audience
a venue.

4. Venues for Social
RealismVenues• There are many specialised independent cinema’s
who are willing to play films from the genre of
social realism.
• Some examples of these are,The National Film
Theatre, London,The Harlequin, Redhill and The
Arnolfini, Bristol.
• These venues are for more media intellectual
audiences, meaning they are usually based around
other people who are linked to visual arts like
Drama,Acting or Dance.

5. Streaming Online
• As of late many online companies have been producing streaming companies.These are subscription
companies that allow us to watch a variety of films, these include Netflix, Lovefilm and MUBI.
• MUBI is very heavily based on social realism, it has a lot of films in the genre, this contrasts Netflix
and Lovefilm these have very few social realism films and are based on the most mainstream ones like
FishTank.
• MUBI allows for views to watch older and more niche genres like social realism.These sites are for
more dedicated film viewers and are for more serious films.
• MUBI attracts more viewers by using a certain colour scheme to attract more serious views and repel
more trivial viewers .This differs from netflix and lovefilm because they have bright colours and MUBI
has dull colours.
• On MUBI members have chatrooms and forums to allow viewers to focus on themes and issues in
the films, these people are usually very intelligent and have a very large and deep knowledge of media.

6. Television
• On BBC2 they had a seven week period to show
films from different genres each week.Week 3 got
dedicated to social realism.This means not only did
they want to gain social realism viewers, they
wanted to promote the genre itself to make it
more well known.This may have turned some
people away from social realism but it may have
also piqued peoples interests intothe genre which
ment it would gain viewers.

7. BBC Four
• BBC Four is a very niche channel in itself, it regularly plays niche shows that
target certain areas for specialised demographics.
• It also plays 100 hours of new art and music programmes, 110 hours of
factual programmes and 20 new international films.
• This shows us the seriousness of the demographic BBC Four wants to
target, they want very serious intellectual viewers.The seriousness of the
channel may stop more mainstream audiences coming to the channel.This is
very close to social realism and may lead too BBC Four playing social
realism films and also targeting a similar demographic.

8. Film 4
• Film 4 is very versatile in what content is plays for its viewers.They show a
mix of niche and mainstreams films to content all audiences.The bulk
majority are Hollywood films but this fluctuates.
• They also have times were they base there viewing around a certain topic,
these includes themes, actors, directors and genres.
• They are also linked with their own production company, this allows them
to produce films and air them on there own channel.This also gives them
recognition and publicity.This will help the audiences to trust their brand
and want to watch films by them in the future.
• This means they are targeting both niche and intellectual film watchers
meaning that they have a range of audience which makes it more versatile in
the future.

9. Radio
• Radio stations such as BBC Radio 3, regularly show pieces linked to social
Realism.
• These are shown it correspondence with The Arts, Culture and Media.
• They also allow adaptations, for example, the film ‘look back in anger’ was
done in a radio show.
• These are more suited to open-minded intellectuals with more creative and
colourful minds.This style is similar to that of BBC Radio 4.
• BBC Radio 3 & 4 tend to have older viewers, these viewers tend to hold
these shows in high value.

10. Printed Media
• This is a very niche category aimed at more literate intellectual readers.This
includes the magazine Sight and Sound.They have a lot of film based content.
This is done by Reviews, Screenshots, Credits, Interviews and News.This
allows viewers to keep up to date and allow for Reviews to come out so
they can decide what to watch etc.
• We can assume Sight and Sound readers are very knowledgable in both,
media and literature, so meaning this is for a very specified audience and will
probably be very smart and the vocabulary will be very highbrow and
specific to media as well as being very well written with very complex
language.