The document provides tips for building effective websites, including focusing on the needs of visitors rather than just selling products. Websites should have clear visitor journeys between pages, engaging imagery specific to the content, and calls to action that convince visitors to convert. Live chat, real testimonials, and unique services can help engage visitors before they are ready to interact further. Analytics and tracking visitor behavior is also recommended to understand website usage.

1. BUILDING BETTER WEBSITES
PH neutral, contains no horse meat, but traces of magic.
Friday, 24 May 13

2. A little about me.
Mug shot
Actual mug shot
Friday, 24 May 13

3. The numbers don’t lie
99%
1%
Guesswork The Hard Truth
Pro-tip:
Install
Google
Analytics
www.google.com/analytics
Friday, 24 May 13

4. The warning signs
Products,
Products, Products!
A company-
centric homepage
An epidemic of
stock photographs
Poorly
formatted
text
Dead links
Out of date
information
Hidden contact
details.
What? Where’s their
telephone number?
Friday, 24 May 13

5. There’s hope, don’t panic!
Friday, 24 May 13

6. What makes an effective site?
Everything
is orientated
towards the
needs of your
visitor.
Service-centric content.
SellYOU, not the products.
Clear visitor journeys.
Once on a page, what next?
Inventive imagery
Specific to the content, or client.
Good first impressions
The impression your ideal clients
expect.
Calls to action
Pushing / convincing to convert
Friday, 24 May 13

7. Good Examples
Friday, 24 May 13

8. Friday, 24 May 13

9. Friday, 24 May 13

10. Going one step further...
Live
Chat
Real
Testimonials
Something
unique to you
Why?
Who?
Where
Provides the means to
engage before the visitor
has decided they’re ready to
engage.
Trusted more as not
curated by independent
party.
Services only found through
yourself, and not a
competitor.
[codepotato] might know
someone :)
livechatinc.com vouchedfor.co.uk
Friday, 24 May 13

11. Further reading
AIDA - http://goo.gl/GrxAe
http://goo.gl/RXa6C
Codepotato Blog - http://codepotato.co.uk/blog
Lovely intro to Google Analytics from
@cunningham_uk
http://www.adviserlounge.co.uk/2013/01/16/
google-analytics-and-search-engine-optimisation/
Friday, 24 May 13

12. Thanks!
Friday, 24 May 13