Chanel is a French company founded in 1909 that started as a clothing shop but is now known for its fashion and perfume products. It launched its first perfume, Chanel No. 5, in the 1920s which was revolutionary and helped establish its success in the perfume industry. The presentation discusses Chanel's expansion into other fashion products like clothes and accessories as well as its target markets of women, men, and young people. It also addresses challenges in delivering products to Ecuador and a proposal to use a principal distributor or franchise model to help solve those issues.

1. Prepared by
Carol Barreiro
Juan Vera
Company
Presentation

3. It is a French Company which started in 1909.
Coco opened her first clothes shop in 1910. In the 1920s, she launched her first perfume and
eventually introduced the Chanel suit and the little black dress, with an emphasis on making
clothes that were more comfortable for women.

4. They started its success in the perfurm market industry with the launch of Chanel No 5 Perfume.
It was an still been a revolutionary product in the fashion industry.

5. We diversify our offerings
beyond perfumes so
include designer clothes
and accessories.

7. As you can see our principal target is women's
market. Also we introduce products for men and
young people.

8. We decided to enter to Ecuadorian market and we found problems in delivering process.
So we think we can solve this disadvantages with a principal distributor a franchise in this
country.