Lunch Break Now: The solution to enjoy Your Lunch Break eating your preferred dishes instead to wait in queue in the restaurant

1. LunchBreakNow
(aka PranzoProntoSubito)
No more Queues between You and Your Preferred
Food
Lunch Break In The Meantime With
LunchBreakNow

2. Why We're Developing LunchBreakNow:
We Hate Queues
When we have our lunch break we want to
enjoy ASAP our preferred Dishes.
But between Us and Our Lunch there is The
Restaurant Queue!
Why we should spend whole lunch break
waiting for instead of eating??

3. LunchBreakNow: The Solution
LunchBreakNow connects restaurants and final customers
through our web service.
Final customers can view all available restaurants,
searchable by distance, kind of kitchen, special offers,
preferred time for lunch.
The customer can directly order her own lunch through
online menu of selected restaurant and send it through
LunchBreakNow.
The restaurant receives the order through our mobile app
and he can manage it directly on his phone, communicating
to the customer in realtime.

4. Market analisys
US Restaurants market data:
● Restaurants: 900.000
● Annual revenues $475 billions
Italian Restaurants market data
● Restaurants and bars 253.000
● Annual revenues $83 billions

5. Focus on Italian market
Italians who eat out of home: 9 millions
Total Meal out of home Lunch out of home
Meals (billions / year) 4.4 1.8
Revenues ($ billions) 83 15.8
Average meal cost ($) 19 8.8

6. Focus on Italian market
Internet access
Population (millions)
Internet @ work 6
Internet @ home 20
Mobile (Smarphones only) 15

7. LunchBreakNow market
We consider market size available to online order application as the 1/10th of the global lunch meal
market, with the assumption that only 1 out of ten consumers is interested in any kind of online
booking service.
We then consider the initial target for Pranzo Pronto Subito as 1/10th of the online booking market.
$ millions
Total market size 1800
Market for online booking apps 180
Pranzo Pronto Subito 18
Pranzo Pronto Subito fee 1/100 of shipped order
Pranzo Pronto Subito revenues 0.18

8. How We Have Tested Our Idea
We have launch an online survey to interview potential service user:
● 86% of them is interested in to proposed service
● 100% have web access and can use our service to order food for lunch
break
● 100% is in the target age range, 25-55 years old
We discuss face to face with few restaurants to understand their needs and
interest to our service, they have showed a less clear interest, expressed as:
● unclear cost model
● fear of hidden costs (some restaurants believe that they will not increase
revenues, as the customers are already fidelized and need not a booking
service)
=> CHANGE to our idea is MANDATORY to answer actual restaurant needs

9. How Collected Feedbacks Have
Changed Our Idea
Restaurants reticence suggests changes in the original service model are
necessary:
one restaurants need is to get customers when they are empty:
Restaurant will be able to offer instant deal for limited time and to limited
number of clients:
● goal is to fill in days with lack of clients,
Through our mobile app final customer can receive these deals, propose
through facebook connection to his friends to go out for dinner and then to
confirm the offered deal:
=> Restaurants get new customers
=> Customers get discounts available only through our service