Creativo Team offers customers a smart device application to know what, where, and when to buy fresh organic food near them. It offers organic producers and distributors advertising and a way for local producers to sell without middlemen. The initial idea was to deliver fresh fruit and vegetables directly but problems with logistics, costs, and lack of trust led them to create Frescito, which overcomes obstacles and takes advantage of growing interest in organic food, nutrition, and convenient shopping applications. Their target market is younger, educated buyers with higher incomes and technology use who are driving growth in the organic food market and online shopping.

1. Creativo Team

2. Our value proposition
We offer our customers the
possibility to now know what,
Cooking and shopping profile
where and when they need to buy
fresh organic food near them !
Recipes
Smart device application (mostly
for smart phones and smart TVs)
Alerts on need for fruit &
We offer organic producers and vegetables
distributors of fresh fruit and
vegetables the possibility to be Suggested organic shops, or
advertised and to local producers bio section in super markets or
to sell without middlemen online order from producers

4. About Creativo team
When started working as a team we
all had the same purpose: create
something new and learn during the
process.
Our team leader was open to new
members so the team became Fruit and Vegetables
multinational (Argentina, Italy,
Greece and Croatia)
Organic
Initial brainstorming was about a
security app or a dreams recorder
Easy and convenient
We all decided to go on with on-line
site for fruit and vegetables
Not directly from us

5. Initial name Fruitalia…
The initial company and brand name was
Fruitalia but we changed it to Frescito
The name was changed as the idea
Initial idea: deliver at your door fresh fruit
& vegetables from a selected channel of
local producers
New idea: Although people were excited
about no middlemen there were some
basic problems:
•Usually consumers buy technological
things on-line
•Not able to have physical contact with
products
•Lack of trust
•High storage and delivery costs
•High costs from fruit & vegetables F.I.F.O
logistics

6. Fruitalia turned to Frescito
So our new value proposition Organic food shoppers
overcomes these obstacles and become more
takes advantage of the stated pros:
•Raise in customers buying organic
food Tendency
•Tendency
•Nutrition awareness
•Interest in recipes and nutrition info
Recipes/ nutrition
•Lack of time for shopping
interest
•Start using more applications for
smart phones
•A small % is ready to buy on-line

8. Our market
Younger Buyers,
World organic food sales jumped better educated with
from $23 billion in 2002 to $52 billion higher incomes and
in 2008. technology users
The world organic market has been
growing by 20% a year since the early
1990s, with future growth estimates
ranging from 10%–50% annually The result:
A Growing
OUR target market segment Market
Younger buyers with access to Organic food Healthful,
tasty and
the internet and smartphone use to is more environmental
available
BUY ONLINE. So we will ly friendly
e-commerce Food
Transform in their “tool” to is growing
make their buyings. fast.

9. Marketing Campaigns
We must be on the social networks-
They are the cheapest way to reach
customers and reach a large
numbers.
The stores how are “Frescito
Friendly” would have our LOGO on
their stores so people would know
tha they can shop thru us.
And last, contrat a SEO service,
Google adwords and ads in relevant
websites.

10. COST
Intial Costs:
Website creation : $5000
COST
Application creation: | $5000
Server per year : $1000
Site maintence per year : $25000
Human Resources (sellers): $40000 7% 5% 1%
Others: $10000 5%
11% SITE
Total Fix Cost: $86000
APP
Marketing campaing costs :
27% SERVER
-Social media : $ 1 cent per click and we want to
target an audience for 200.000 clicks. SITE M.
-Google adwords , to appear on google search for HR
specific words on top : 1 cent per click and we 44%
target again 200.000 impressions. OTHERS
- Internet advertisement on relevant sites:
$10/1000 impressions= $1000 (for 1000000 MKT
people)
-Stores adverstising. $1000
Total firs marketing campaing : $6000
INITIAL COST: $92000

11. REVENEUS
The user pays 2$ to download the
mobile app and 50 $ for one year Incomes
acces to the website App download $60000
Website users $25000
The organic shops, super-markets Advertising $10000
and producers-farmers pay a monthly Total Incomes $95000
fee to appear on our suggested lists.
We estimate that our mkt campeing and
Other revenue comes from web our sellforce would reach 30.ooo app
advertisement for this targeted download, 5000 website users and no
audience. less then $10000 in advertising products
and stores in our website.
Market size for recipes fans and
organic food lovers is really big!

12. AND FINALLY…..
WE BELIEVE IN THIS PROJECT
frescito.launcrock.com