First Bite is a food delivery chain that delivers food from street vendors to upscale restaurants. It focuses on online food ordering, restaurant booking, catering for premium users, and subscription services. First Bite partners with over 40,000 restaurants worldwide and allows users to view menus, photos and reviews when ordering through its mobile and website platforms.

3. A chain that delivers food and catering services ranging
from street food to food from its partner lavish restraunts
and self service desks,
The firm will focus on segments such as online food
ordering, restaurant booking, catering (for premium
users) ,subscription-based services and billing inside of
restaurants.

6. • The foodpanda group is a global mobile food delivery marketplace
headquartered in Berlin, Germany, and operating in 24 countries and territories,
including India, Pakistan, Russia, Bangladesh, Hong Kong and Singapore. The service
allows users to select from local restaurants and place orders via the mobile
application as well as the website. The company has partnered with over 40,000
restaurants.

10. OBJECTIVES
HELPING PEOPLE DISCOVER
GREAT PLACES AROUND
THEM.
BUILDING AMAZING
EXPERIENCES AROUND
DINING.
ENABLING RESTAURANTS TO
CREATE AMAZING
EXPERIENCES.

11. FIRST BITE IS A CHAIN THAT DELIVERS FOOD
AND CATERING SERVICES RANGING FROM
STREET FOOD TO FOOD FROM LAVISH
RESTRAUNTS AND SELF SERVICE DESKS.
FIRST BITE ALSO PROVIDES CASHLESS
PAYMENT, ONLINE ORDERING, WHITE-LABEL
APPS, TABLE RESERVATION, AND POINT-OF-
SALE SYSTEMS.
IT FEATURES RESTAURANT INFORMATION
SUCH AS SCANNED MENUS AND PHOTOS
SOURCED BY LOCAL STREET TEAMS, AS WELL
AS USER REVIEWS AND RATINGS.

12. SOCIAL MEDIA: FACEBOOK, TWITTER AND PINTEREST ARE
THE 3 MAIN PLATFORMS WHICH WILL MAKE THE BASE FOR
THE SUCCESS OF FIRST BITE WITH A DEEP PRESENCE AMONG
THEIR CUSTOMERS.

13. BENEFITS OF PREMIUM/PAID VERSION

16. For ordering through
Premium/Paid version
of the mobile
Application

19. SITUATION ANALYSIS
Company overview
The firm will focus on segments such as online food ordering, restaurant booking, catering (for
premium users), subscription-based services and billing inside of restaurants with its partnered food
hubs.
Market overview.
It has Strong Competitors like Foodpanda , Zomato but FIRST BITE brings extra
additional features
FIRST BITE BRINGS SERVICES WITH WIDE RANGE IN TERMS OF COST.
Target customers
It has huge target Market, Since who?? isn’t fond of food.
EVERY AGE GROUP

20. END GOALS : KEY INDICATORS TO FOCUS
ON!
• Hourly , daily, weekly , monthly , quarterly and annual sales
• Average order size (sometimes called average market basket)
• Average margin
• Conversion rate
• New customer orders versus returning customer sales
• Cost of goods sold
• Product affinity (which products are purchased together)
• Product relationship (which products are viewed consecutively)
• Competitive pricing

21. POSITIONING
Easy locating of
Restraunts
Competitive prices
Availability of various
options and Menu’s on
one Platform
Discount on purchases
Home Delivery
Cash on Delivery

22. POSITIONING
First Bite Membership
Cards
E-Wallet
Vernacular Language
Better user Interface-
one Drag approach
Catering Services for
Premium users
Free Delivery and
Privilege Discounts for
Premium Users.

23. MARKETING MIXMARKETING MIX
PRODUCT
PROMOTION
Aims all segments ranging from
street food to food from lavish
restraunts and self service desks
Advertising through online
marketing media, word of mouth ,
sponsorships , e-wallet promotion

24. MARKETING MIX
PLACE
PRICE
Delivery and catering services at
major cities, covers all tier1 cities and
major tier2 and tier 3 cities
Offers discount, e wallet options, e-
gift vouchers, membership card
with facility

25. Target market
Value proposition

26. TARGET MARKET
1) Huge target market - everybody who eats food (well, who
doesn't?),
2) Valuable service - they make it easy to get food without
spending time for cooking or buying (in case of take-outs),
3) High performance channels - web & mobile apps as well as
active social media profiles with thought through marketing
strategy,
4) Solid partners - many thousands of restaurants around the
world, e.g. Subway, Pizza Hut, Burger King, etc.
5) Serious funding received from several investors allows
First Bite to successfully move into new markets via marketing
or acquisition of local competitors.

28. IMPLEMENTATION
Other than that, First Bite has
extensively invested a lot over SMO,
SEO and has worked a lot to improve
its UI and make it more user
interactive
First Bite aims to be a place where the foodies
hangout. The company plans to spread in 20
countries with its headquarter in New Delhi,
India providing service to over 10 million
values customers per month. The list of
registered restaurants on the website is
expected to reach to 184,100 till March 2017.
Facebook, Twitter and Pinterest are the 3 main
platforms which made the base for the success of
First Bite with a deep presence among their
customers.