Rockbot took a look at the 10 Quick Service and Casual Dining brands who topped the charts on positive consumer perceptions! We reviewed their year to figure out the key indicators that helped bring them to the top of this list!
The document outlines a campaign to position Pizza Hut as the top choice for digital ordering by creating excellent digital experiences that increase orders through Pizza Hut's digital system to 75% of total orders. Research found that confidence is crucial for motivating Millennials to use Pizza Hut's digital ordering, which consists of personalization, convenience, and trust in the system. The campaign will target 18-34 year olds through executions highlighting the features and usability of Pizza Hut's online ordering system.
Pizza Hut aims to increase digital orders to 75% of total sales through an integrated marketing campaign. The campaign will engage millennials through social media and increase brand loyalty via a rewards program. Research found that millennials prefer ordering pizza based on price, convenience, and taste. The campaign will rebrand Pizza Hut's image, promote its new app and ordering features, and incentivize digital orders through a "More Slices, Less Dough" loyalty program. Creative assets include commercials, print ads, and social media promotions to increase awareness and drive customers to order online.
This document discusses consumers' preferences for more efficient and convenient grocery shopping. A survey found that most shoppers are annoyed by long lines and crowded stores and over half want to integrate mobile devices into their shopping. It introduces a grocery delivery and pickup service called Nectar that aims to get customers home more quickly and conveniently. Nectar will launch advertising campaigns in various cities to raise awareness of their services among adults aged 18-49.
This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.
This document provides a marketing campaign plan for Pizza Hut to increase digital orders among millennials. It recommends using edgy humor delivered by a new character, Rick Drizzle, to promote ordering pizza digitally through apps and websites instead of calling. The campaign aims to position Pizza Hut as the top choice for digital orders and improve its digital platforms before launching advertisements. These will feature Rick Drizzle encouraging millennials to order online through unconventional "Pizza Service Announcements" depicting awkward scenarios. The plan also includes social media takeovers, hashtags, and television advertisements targeted at shows popular among millennials.
This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.
Bob Bentz presented on mobile marketing strategies for restaurants. He discussed how mobile usage is growing rapidly, with over half of internet usage now on mobile devices. Restaurants can benefit from mobile websites, text message marketing, QR codes, mobile apps, and mobile advertising to reach customers. Customers are increasingly using their phones to search for food locations and information. Mobile strategies allow restaurants to connect with customers immediately and drive sales.
This document summarizes a report on 2021 restaurant online ordering trends based on a survey of 1,525 customers in the US. Some key findings include:
- Online ordering and off-premises dining have become more important, especially during the pandemic. Customers prefer ordering takeout/pickup and delivery over cooking or dining in.
- When choosing where to order from, customers typically think about nearby restaurants or search online directories before going directly to a restaurant's website.
- Customers value a good ordering experience, the ability to customize orders, and fast delivery times above other factors like fees.
- Pizza is the most popular food for delivery, while American food is most popular for pickup.
- Customers
The document outlines a campaign to position Pizza Hut as the top choice for digital ordering by creating excellent digital experiences that increase orders through Pizza Hut's digital system to 75% of total orders. Research found that confidence is crucial for motivating Millennials to use Pizza Hut's digital ordering, which consists of personalization, convenience, and trust in the system. The campaign will target 18-34 year olds through executions highlighting the features and usability of Pizza Hut's online ordering system.
Pizza Hut aims to increase digital orders to 75% of total sales through an integrated marketing campaign. The campaign will engage millennials through social media and increase brand loyalty via a rewards program. Research found that millennials prefer ordering pizza based on price, convenience, and taste. The campaign will rebrand Pizza Hut's image, promote its new app and ordering features, and incentivize digital orders through a "More Slices, Less Dough" loyalty program. Creative assets include commercials, print ads, and social media promotions to increase awareness and drive customers to order online.
This document discusses consumers' preferences for more efficient and convenient grocery shopping. A survey found that most shoppers are annoyed by long lines and crowded stores and over half want to integrate mobile devices into their shopping. It introduces a grocery delivery and pickup service called Nectar that aims to get customers home more quickly and conveniently. Nectar will launch advertising campaigns in various cities to raise awareness of their services among adults aged 18-49.
This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.
This document provides a marketing campaign plan for Pizza Hut to increase digital orders among millennials. It recommends using edgy humor delivered by a new character, Rick Drizzle, to promote ordering pizza digitally through apps and websites instead of calling. The campaign aims to position Pizza Hut as the top choice for digital orders and improve its digital platforms before launching advertisements. These will feature Rick Drizzle encouraging millennials to order online through unconventional "Pizza Service Announcements" depicting awkward scenarios. The plan also includes social media takeovers, hashtags, and television advertisements targeted at shows popular among millennials.
This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.
Bob Bentz presented on mobile marketing strategies for restaurants. He discussed how mobile usage is growing rapidly, with over half of internet usage now on mobile devices. Restaurants can benefit from mobile websites, text message marketing, QR codes, mobile apps, and mobile advertising to reach customers. Customers are increasingly using their phones to search for food locations and information. Mobile strategies allow restaurants to connect with customers immediately and drive sales.
This document summarizes a report on 2021 restaurant online ordering trends based on a survey of 1,525 customers in the US. Some key findings include:
- Online ordering and off-premises dining have become more important, especially during the pandemic. Customers prefer ordering takeout/pickup and delivery over cooking or dining in.
- When choosing where to order from, customers typically think about nearby restaurants or search online directories before going directly to a restaurant's website.
- Customers value a good ordering experience, the ability to customize orders, and fast delivery times above other factors like fees.
- Pizza is the most popular food for delivery, while American food is most popular for pickup.
- Customers
Webvan was an online grocery delivery startup founded in the late 1990s during the dotcom boom. It aimed to revolutionize grocery shopping by allowing customers to order groceries online and have them delivered within a 30-minute window. However, Webvan failed spectacularly despite raising over $1 billion from investors. The company's expectations and predictions were unrealistic, as they overestimated demand and underestimated the challenges and costs of grocery delivery at scale. Webvan also failed to account for how ingrained traditional grocery shopping habits were. This case highlights the risks of ambitious ventures during the dotcom era that were based more on hype than realistic plans and assumptions.
The document provides an overview and strategic plan for a Pizza Hut advertising campaign aimed at increasing online orders. It includes a situational analysis noting that 43% of pizza orders are now digital and competitors have positioned themselves well in this area. Research findings show that millennials are the key target audience for digital ordering. The creative strategy is to position Pizza Hut as a fun, hip, and relevant brand by showing "a world of endless pizzabilities" rather than typical pizza advertising. The multi-channel campaign uses colorful digital ads, video, social media, and partnerships to spark customers' imaginations and showcase endless customization options. The goal is to increase Pizza Hut's online order share and generate brand relevance for millennials.
This document provides an overview of the pizza industry and Pizza Hut's position within it. It finds that while Pizza Hut was once the dominant player, competitors like Domino's and Papa John's have surpassed it in online ordering by offering more innovative digital experiences. The document outlines a campaign created by Arrowhead Advertising to establish Pizza Hut as the leader in online and mobile ordering by segmenting consumers and aligning Pizza Hut's brand with digital celebration.
This document provides a marketing campaign proposal for Pizza Hut to increase its online sales. It recommends a partnership with Netflix where Pizza Hut would be featured on Netflix's platform, allowing users to easily order pizza for delivery. The campaign would include TV, print, radio, and social media advertising to promote the collaboration. It would also hold pop-up concerts in major cities where attendees could get pizza and drink vouchers if they download the Pizza Hut app. The goal is to increase online orders from 43% to 75% by getting more customers, especially millennials, to associate Pizza Hut with convenient digital ordering.
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
The document provides an overview of the pizza industry and Pizza Hut's position within it. It finds that while Pizza Hut was once the dominant player, competitors have surpassed it in digital ordering. It segments Pizza Hut's target market into four groups based on their social context for eating pizza and psychographics. Research insights inform the development of a campaign to establish Pizza Hut as the leader in online and mobile ordering.
This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.
This campaign summary outlines an aggressive digital marketing strategy to increase digital orders for Pizza Hut by 32% over 6 months. It introduces Rick Drizzle, a sarcastic spokesman who will encourage millennials to order online through edgy humor. The strategy includes taking over Pizza Hut's social media, TV ads during popular millennial shows, online videos, mobile ads, and search ads. The goal is to position Pizza Hut as the top choice for digital pizza orders among millennials aged 18-34.
This document provides a strategic marketing plan for Pizza Hut to increase digital orders among millennials. It recommends using edgy humor in advertising campaigns featuring a new character, Rick Drizzle, to promote Pizza Hut's digital ordering platforms and menu innovations in a way that will appeal to millennials. The plan includes improving Pizza Hut's digital platforms based on consumer research, launching a social media takeover led by Rick Drizzle, and a paid media strategy placing ads on TV and digital channels popular with millennials. The goal is to position Pizza Hut as the top choice for digital pizza orders and increase such orders by 32% within 6 months.
This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.
National Student Advertising Competition, Pizza Hut Plan Book 2015Daniel Coffey
This document provides a marketing campaign plan for Pizza Hut to increase digital orders among millennials. It recommends using edgy humor delivered by a new character, Rick Drizzle, to promote ordering pizza digitally through unconventional "Pizza Service Announcements". The plan aims to position Pizza Hut as the top choice for digital orders and improve its digital platforms based on consumer research. It includes a social media takeover introducing Rick Drizzle, TV, online, and print advertising placements, and metrics to evaluate the campaign's success.
Developed a 6 month campaign in the National Student Advertising Competition for the client, Pizza Hut. Conducted major primary and secondary research that led us to our campaign idea.
The document provides details on a proposed marketing campaign for Pizza Hut to promote their mobile app and online ordering. The campaign's objectives are to position Pizza Hut as the top choice for digitally ordered pizza and provide the best digital ordering experience. The target market is millennials aged 18-34 who do not currently order pizza online or existing customers. Research found that ensuring order accuracy is important to consumers. The proposed campaign would demonstrate how Pizza Hut's digital ordering creates a more accurate process by allowing customers to customize their order. Elements of the campaign include commercials, app enhancements, contests, digital ads, and events.
Pizza Hut aims to increase digital ordering to 75% of orders by end of 2015. Research included surveys, focus groups, interviews on millennials' perceptions of Pizza Hut and competitors. Key findings were that millennials see Pizza Hut as low quality, expensive with a complicated website. Domino's was seen as having better deals and easier ordering. The research provided suggestions on how to improve brand perception and digital experience.
-Conducted primary and secondary research about Pizza Hut to assist the National Student Advertising Competition team
-Led focus groups, surveys and interviews to discover more about the target market — millennials and famillennials
-Created a book detailing the information in the style of an integrated marketing communications plan book
-Established a strong foundation with which to work for the NSAC team as they furthered the research efforts
This document presents a strategic plan for a Pizza Hut campaign to increase digital orders by 32%. Research identified three consumer segments - Clickers aged 18-29 who want immediate gratification, InBetweeners aged 30-45 who are time-crunched families, and Callers aged 45-65 who prefer traditional interactions. The plan focuses on the InBetweeners as most promising for growth. The "Never the Wrong Time" campaign highlights Pizza Hut's fast, fun, and easy digital ordering experience to encourage users to order via the mobile app or online. A creative strategy and media placements will showcase the simplicity and effectiveness of Pizza Hut's innovative digital experience.
This document presents a strategic campaign plan for Pizza Hut to increase digital orders by 32% by promoting their innovative digital ordering experience. The plan includes research on Pizza Hut's target demographics and competitors. Three key consumer segments were identified - Clickers aged 18-29, InBetweeners aged 30-45, and Callers aged 45-65. The strategy focuses on the InBetweeners as the primary target. The "Never the Wrong Time" campaign uses creative executions across various media channels like TV, radio, print, outdoor, and digital to showcase fun, unconventional situations where people can easily order Pizza Hut digitally. Executions include an ad featuring people ordering in different scenarios, a pre-recorded phone message redirecting callers
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Similar to How 10 Restaurant Brands Topped the Charts on Positive Consumer Perceptions
Webvan was an online grocery delivery startup founded in the late 1990s during the dotcom boom. It aimed to revolutionize grocery shopping by allowing customers to order groceries online and have them delivered within a 30-minute window. However, Webvan failed spectacularly despite raising over $1 billion from investors. The company's expectations and predictions were unrealistic, as they overestimated demand and underestimated the challenges and costs of grocery delivery at scale. Webvan also failed to account for how ingrained traditional grocery shopping habits were. This case highlights the risks of ambitious ventures during the dotcom era that were based more on hype than realistic plans and assumptions.
The document provides an overview and strategic plan for a Pizza Hut advertising campaign aimed at increasing online orders. It includes a situational analysis noting that 43% of pizza orders are now digital and competitors have positioned themselves well in this area. Research findings show that millennials are the key target audience for digital ordering. The creative strategy is to position Pizza Hut as a fun, hip, and relevant brand by showing "a world of endless pizzabilities" rather than typical pizza advertising. The multi-channel campaign uses colorful digital ads, video, social media, and partnerships to spark customers' imaginations and showcase endless customization options. The goal is to increase Pizza Hut's online order share and generate brand relevance for millennials.
This document provides an overview of the pizza industry and Pizza Hut's position within it. It finds that while Pizza Hut was once the dominant player, competitors like Domino's and Papa John's have surpassed it in online ordering by offering more innovative digital experiences. The document outlines a campaign created by Arrowhead Advertising to establish Pizza Hut as the leader in online and mobile ordering by segmenting consumers and aligning Pizza Hut's brand with digital celebration.
This document provides a marketing campaign proposal for Pizza Hut to increase its online sales. It recommends a partnership with Netflix where Pizza Hut would be featured on Netflix's platform, allowing users to easily order pizza for delivery. The campaign would include TV, print, radio, and social media advertising to promote the collaboration. It would also hold pop-up concerts in major cities where attendees could get pizza and drink vouchers if they download the Pizza Hut app. The goal is to increase online orders from 43% to 75% by getting more customers, especially millennials, to associate Pizza Hut with convenient digital ordering.
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
The document provides an overview of the pizza industry and Pizza Hut's position within it. It finds that while Pizza Hut was once the dominant player, competitors have surpassed it in digital ordering. It segments Pizza Hut's target market into four groups based on their social context for eating pizza and psychographics. Research insights inform the development of a campaign to establish Pizza Hut as the leader in online and mobile ordering.
This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.
This campaign summary outlines an aggressive digital marketing strategy to increase digital orders for Pizza Hut by 32% over 6 months. It introduces Rick Drizzle, a sarcastic spokesman who will encourage millennials to order online through edgy humor. The strategy includes taking over Pizza Hut's social media, TV ads during popular millennial shows, online videos, mobile ads, and search ads. The goal is to position Pizza Hut as the top choice for digital pizza orders among millennials aged 18-34.
This document provides a strategic marketing plan for Pizza Hut to increase digital orders among millennials. It recommends using edgy humor in advertising campaigns featuring a new character, Rick Drizzle, to promote Pizza Hut's digital ordering platforms and menu innovations in a way that will appeal to millennials. The plan includes improving Pizza Hut's digital platforms based on consumer research, launching a social media takeover led by Rick Drizzle, and a paid media strategy placing ads on TV and digital channels popular with millennials. The goal is to position Pizza Hut as the top choice for digital pizza orders and increase such orders by 32% within 6 months.
This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.
National Student Advertising Competition, Pizza Hut Plan Book 2015Daniel Coffey
This document provides a marketing campaign plan for Pizza Hut to increase digital orders among millennials. It recommends using edgy humor delivered by a new character, Rick Drizzle, to promote ordering pizza digitally through unconventional "Pizza Service Announcements". The plan aims to position Pizza Hut as the top choice for digital orders and improve its digital platforms based on consumer research. It includes a social media takeover introducing Rick Drizzle, TV, online, and print advertising placements, and metrics to evaluate the campaign's success.
Developed a 6 month campaign in the National Student Advertising Competition for the client, Pizza Hut. Conducted major primary and secondary research that led us to our campaign idea.
The document provides details on a proposed marketing campaign for Pizza Hut to promote their mobile app and online ordering. The campaign's objectives are to position Pizza Hut as the top choice for digitally ordered pizza and provide the best digital ordering experience. The target market is millennials aged 18-34 who do not currently order pizza online or existing customers. Research found that ensuring order accuracy is important to consumers. The proposed campaign would demonstrate how Pizza Hut's digital ordering creates a more accurate process by allowing customers to customize their order. Elements of the campaign include commercials, app enhancements, contests, digital ads, and events.
Pizza Hut aims to increase digital ordering to 75% of orders by end of 2015. Research included surveys, focus groups, interviews on millennials' perceptions of Pizza Hut and competitors. Key findings were that millennials see Pizza Hut as low quality, expensive with a complicated website. Domino's was seen as having better deals and easier ordering. The research provided suggestions on how to improve brand perception and digital experience.
-Conducted primary and secondary research about Pizza Hut to assist the National Student Advertising Competition team
-Led focus groups, surveys and interviews to discover more about the target market — millennials and famillennials
-Created a book detailing the information in the style of an integrated marketing communications plan book
-Established a strong foundation with which to work for the NSAC team as they furthered the research efforts
This document presents a strategic plan for a Pizza Hut campaign to increase digital orders by 32%. Research identified three consumer segments - Clickers aged 18-29 who want immediate gratification, InBetweeners aged 30-45 who are time-crunched families, and Callers aged 45-65 who prefer traditional interactions. The plan focuses on the InBetweeners as most promising for growth. The "Never the Wrong Time" campaign highlights Pizza Hut's fast, fun, and easy digital ordering experience to encourage users to order via the mobile app or online. A creative strategy and media placements will showcase the simplicity and effectiveness of Pizza Hut's innovative digital experience.
This document presents a strategic campaign plan for Pizza Hut to increase digital orders by 32% by promoting their innovative digital ordering experience. The plan includes research on Pizza Hut's target demographics and competitors. Three key consumer segments were identified - Clickers aged 18-29, InBetweeners aged 30-45, and Callers aged 45-65. The strategy focuses on the InBetweeners as the primary target. The "Never the Wrong Time" campaign uses creative executions across various media channels like TV, radio, print, outdoor, and digital to showcase fun, unconventional situations where people can easily order Pizza Hut digitally. Executions include an ad featuring people ordering in different scenarios, a pre-recorded phone message redirecting callers
Similar to How 10 Restaurant Brands Topped the Charts on Positive Consumer Perceptions (20)
9. Let’s take a look at the decisions these
brands made this year that have influenced
their buzz scores
10. Buzz Score: 17.6
“Subway to remove artificial ingredients from many items”
“It also plans to remove artificial colors, flavors and preservatives from its
sandwiches, soups and cookies over the next 18 months.”
Nation’s Restaurant News
“Subway rolls out order-ahead app and online ordering”
“The new smartphone order and pay ahead app is available on both Android and
Apple devices and its revamped website allows for quick online ordering to its
nearest location.”
Fox News
#MenuRevamp
#NewTech.
11. Buzz Score: 13.9
“Wendy’s exec: Without Great Content, Technology
Doesn’t Matter”
“Wendy’s created its own content around LTOs, pushed out offers, and
some screens even featured a live Twitter stream, so customers could
see their own tweets as well as those from others.”
QSR Web
“Wendy’s Testing Antibiotic Free Chicken”
“Wendy’s has begun testing antibiotic-free chicken this week in a handful
of Southern markets to evaluate the chain’s broader guidelines on
antibiotic-free meat.”
Fox News
#NewTech.
#MenuRevamp
12. Buzz Score: 13.3
“UPS and Chick-fil-A make Customer Service Hall
of Fame 2015”
“Chick-fil-A was once again the only fast food chain to make the
top 10 list with 47% claiming to have received ‘excellent service’.”
Biz Journals
“Chick-fil-A Rolls Out Mobile Ordering And Payment
System For Customers’ Convenience”
“The two new features aim to offer convenience and save time for
customers.”
Franchise Herald
#CustomerService
#NewTech.
13. Buzz Score: 12.5
“Pizza Hut’s new pizza box does what!?”
“The Yum Brands’ chain’s new pizza box also functions as a
movie projector. Pizza is a social food and movies are a social
event. Perfect match.”
CNBC
“Pizza Refund! Pizza Hut Adds A Little Flavor to
Tax Season With First-Ever National Pizza Return”
“The world’s largest pizza company is bringing some much needed
flavor to the 2015 tax season by unveiling the “Pizza Hut National
Pizza Return,” giving fans across the country the opportunity to
redeem their 2014 pizza return.”
PR Newswire
#CleverMarketing
#CleverMarketing
14. Buzz Score: 11.1
“Sonic Drive-In’s Largest Franchisee Group Begins Deployment of
Mobivity’s SmartReceipt POS Cloud Technology”
“Mobivity’s SmartReceipt technology is a game changing technology for us…w
expect the ability to transform our receipts into targeted, relevant and
measurable promotions will increase sales at our Sonic locations.”
Nation’s Restaurant News
“Digital signage driving increase in average checks at
Sonic Drive-In”
“…Sonic realized the functionality is twofold: It offers suggestive selling
opportunities to customers watching the content and, once their orders are
confirmed, it can suggest add-ons.”
Digital Signage Today
#NewTech.
#NewTech.
15. Buzz Score: 17.6
“Olive Garden Food Trucks Delivering Free Breadsticks
Sandwiches to Chicago Area”
“Olive Garden will be doing what they do best — serving up breadsticks —
for the Chicago area this week. But this time they’ll be doing it on wheels”
NBC Chicago
“Takeout orders powering Olive Garden’s growth”
“Darden boss Gene Lee said during an earnings call that he expects 20
percent of OliveGarden’s sales to come from its takeout business, which
enables diners to order their meals online.”
NY Post
#MenuRevamp
#NewTech.
16. Buzz Score: 16.7
“Panera lists ‘unacceptable’ ingredients in its foods”
“The driver behind this action reflects the rapid evolution in consumer
concern over artificial-anything in foods and beverages.”
USA Today
“More Kiosks, Fewer Cashiers Coming Soon to Panera”
“…Panera’s rolling out a new store design where customers order on their
phones or at kiosks. Rather than customers standing around and wait for
their order in front of the counter, a server brings their order to them, sans
gratuity.”
Bloomberg Business
#MenuRevamp
#NewTech.
17. Buzz Score: 15.8
“Outback Launches Lunch Nationwide”
“The company also offers online ordering for pickup and curbside to-go
orders, as well as click-through seating enabling customers to get on a
waiting list before they arrive at the restaurant.”
Nation’s Restaurant News
“Outback Steakhouse’s New Click Thru Seating Helps
Eliminate The Wait”
“With Click Thru Seating, guests simply visit outback.com to view the
current wait time at their local Outback Restaurant and put their name on
the wait list for now or later.”
PR Newswire
#MenuRevamp
#NewTech.
18. Buzz Score: 14.6
“Applebee’s Wants to Be A Hip Hangout For Millenials”
“Change is a central term to Applebee’s reinvigoration campaign, which will
officially launch Tuesday, July 21, with the largest-ever food giveaway.”
CityPages.com
“Bar Snacks, Pub Plates and Shareables: Applebee’s
Launches Robust Flavors in New Appetizer Platform”
“Applebee’s Grill and Bar today launches a new platform of appetizers
featuring bold flavors, premium ingredients and Applebee’s tasteful twist on
bar-and-grill classics…”
MarketWatch
#CleverMarketing
#MenuRevamp
19. Buzz Score: 13.7
“Red Lobster chef talks menu revamp”
“Red Lobster’s new menu sharpens the focus on the chain’s area of
expertise — seafood — androids pork chops and other items incongruous
with what it stands for…”
Nation’s Restaurant News
“How Red Lobster Succeeds at Social Media”
“The biggest thing about our social media program is that it really does
play upon the fact that our guests love to share their experience at Red
Lobster.”
Nation’s Restaurant News
#MenuRevamp
#CleverMarketing
22. #NewTech.
#MenuRevamp
#CleverMarketing
Using social to promote food & the guests who are posting them
Re-Marketing a classic menu item
Removing artificial ingredients
Increased transparency in what’s in your food
Mobile strategies
Digital Signage & dynamic content
Kiosks to make ordering faster
What are they
changing?