Luminox launched a marketing campaign called the Luminox Space Campaign to introduce its new Luminox Space series watches. The campaign objectives were to introduce the Space series, associate Luminox watches with being equipped for space travel due to their self-illuminating technology, and position Luminox as a durable timepiece inspired by spacecraft. The campaign execution included displaying a Luminox Space craft model and using a Luminox "Astronaut Mascot" at prominent locations, as well as digital, print, and in-store advertising and promotions in Singapore, Malaysia, and Brunei from August 2014 to November 2014.

1. Luminox Launches Into Space 2014

2. Luminox Space Campaign 2014

3. Luminox Space Campaign
Objectives
• Introduce the new Luminox Space series
of watches
• Associate Luminox as the ‘Essential
Gear’ or watch equipped with a self
illumination system or Luminox Light
Technology that can glow in total
darkness in space in order to tell time
without any external light source or
batteries
• Associate Luminox Space watches as
the durable, dependable timepiece and
design inspired by the space craft
• Raise the profile of Luminox with an
aspirational positioning of Space Travel

4. Execution:
• Display the Luminox Space craft
model in Singapore, Malaysia and
Brunei prominent areas to create
a buzz and word of mouth among
the media and consumers
• Using a Luminox ‘Astronaut
Mascot’ to interact with
consumers to create buzz and
word of mouth in social media
platforms
• Execution in Singapore, Malaysia
and Brunei
Luminox Space Campaign

5. Luminox Space Campaign
Luminox Space Launch Execution
In-store
Special
promotions
In-Store
visuals with
Space watches
Mini
roadshows
with
departmental
stores
Advertisements
Digital –
Facebook,
Instagram,
YouTube
Print –
Newspapers
and
magazines
Roadshow
Pre-event
Astronaut
Mascot at
stores and
landmarks
During the
event
Display of Space
Shuttle
Emcee interaction
with crowd
Press Conference
Facebook &
Instagram -
Astronaut mascot
1 to 1 interviews
Special promotions
on Luminox watches
Post
Event
Media
Clippings
Continue to
drive in-store
visibility
Promotions in-
store

6. Luminox Space Campaign – In store

7. • Exclusive launch of Luminox Space Series in Robinsons Orchard
– 16 May – 18 May
– Free Luminox Space bag of gifts worth $150 with every
purchase of Luminox Space series watch
Luminox Space Campaign – In Store

8. • Online communication of Luminox Space series exclusive launch
at Robinsons The Hereen
– Daily post to “count down” to the exclusive launch of Luminox
Space series on social platforms (Facebook and Instagram) to
increase desirability
Luminox Space Campaign – In Store

9. Luminox Space Campaign – In Store
• VivoCity East Atrium (16 – 22 June 14)
– One of the biggest shopping malls for locals and tourist
– Additional visibility for consumers to view Luminox Space
Series

10. • Marina Square Podium Display to increase visibility of
Luminox Space series
Luminox Space Campaign – In Store

11. Alamanda Roadshow increase visibility of Luminox Space series
(Malaysia)
Luminox Space Campaign – In Store

12. New visuals at point of sale or watch retailers to raise awareness of
the launch of Luminox Space Series
Horologe
H2 Hub @ Jurong
Point Mall
Luminox Space Campaign – In Store

13. New visuals at point of sale or watch retailers to raise awareness of
the launch of Luminox Space Series
Niva Time Gift Time H2 Hub @
Bedok Mall
Luminox Space Campaign – In Store

14. New visuals at point of sale or watch retailers to raise awareness of
the launch of Luminox Space Series
Vincent Watch @
Jurong Point Mall
Nan KingHing’s Watch
Luminox Space Campaign – In Store

15. New visuals at point of sale or watch retailers to raise awareness of
the launch of Luminox Space Series
Advanced Lap
Luminox Space Campaign – In Store
H2 Hub – Clementi Mall

16. • In-Store Promotion
– Free Luminox Army Knife with every Luminox watch purchased
Luminox Space Campaign – In Store

17. Luminox Advertisements - Digital

18. • Advertised on our digital platforms
– Facebook
– Youtube
• Generate awareness on the online community about the launch
of Luminox Space series at the roadshow with the display of the
Luminox Space craft model and Luminox Astronaut Mascot
Luminox Advertisements - Digital

19. Advertised on Facebook Postings for the Space road show
For respective countries
Luminox Advertisements - Digital

20. Advertised on Facebook Postings for the Space road show
For respective countries
Luminox Advertisements - Digital

21. YouTube Video
• Advertised on Youtube, promoting the upcoming space event
• Singapore – 14k views
• Malaysia and Brunei - 73k views
Luminox Advertisements - Digital

22. Luminox Advertisements – Print
(Singapore)

23. • WOW March Issue
Luminox Advertisements - Print

24. • FHM July 2014
Luminox Advertisements - Print

25. • WOW June 2014
Luminox Advertisements - Print

26. • Torque July 2014
Luminox Advertisements - Print

27. • Esquire July 2014
Luminox Advertisements - Print

28. • August Man July 2014
Luminox Advertisements - Print

29. • Men’s Health August 2014
Luminox Advertisements - Print

30. • Esquire August 2014
Luminox Advertisements - Print

31. • August Man MVMT August 2014
Luminox Advertisements - Print

32. • Men’s Health September 2014
Luminox Advertisements - Print

33. • Esquire November 2014
Luminox Advertisements - Print

34. • Today - 29 August 2014
Luminox Advertisements - Print

35. • Torque September 2014
Luminox Advertisements - Print

36. • August Man September 2014
Luminox Advertisements - Print

37. • TimeWerke Septmeber Issue
Luminox Advertisements - Print

38. • Men’s Heath November 2014
Luminox Advertisements - Print

39. • AugustMan November 2014
Luminox Advertisements - Print

40. • Esquire November 2014
Luminox Advertisements - Print

41. • torque November 2014
Luminox Advertisements - Print

42. Luminox Advertisements – Print
(Malaysia)

43. • WOW March 2014
Luminox Advertisements - Print

44. • Top Gear May 2014
Luminox Advertisements - Print

45. • Esquire June 2014
Luminox Advertisements - Print

46. • Sin Chew 22 June 2014
Luminox Advertisements - Print

47. • WOW June 2014
Luminox Advertisements - Print

48. • Berita Harian 11 July 2014
Luminox Advertisements - Print

49. • Jmen July 2014
Luminox Advertisements - Print

50. • Top Gear May 2014
Luminox Advertisements - Print

51. • Top Gear May 2014
Luminox Advertisements - Print

52. • Top Gear May 2014
Luminox Advertisements - Print

53. • Esquire September 2014
Luminox Advertisements - Print

54. • Men’s Health September 2014
Luminox Advertisements - Print

55. • Sin Chew 31 August 2014
Luminox Advertisements - Print

56. • Berita Harian 10 September 2014
Luminox Advertisements - Print

57. • Men’s Uno September 2014
Luminox Advertisements - Print

58. • Top Gear September 2014
Luminox Advertisements - Print

59. • The Star 8 September 2014
Luminox Advertisements - Print

60. • Men’s Uno November 2014
Luminox Advertisements - Print

61. • Esquire November 2014
Luminox Advertisements - Print

62. • Jmen November 2014
Luminox Advertisements - Print

63. • Men’s Health November 2014
Luminox Advertisements - Print

64. • August Man December 2014
Luminox Advertisements - Print

65. Luminox Advertisements – Print
(Brunei)

66. • Borneo Bulletin 22 May 2014
Luminox Advertisements - Print

67. • Media Permata 23 May 2014
Luminox Advertisements - Print

68. • Borneo Bulletin 26 June 2014
Luminox Advertisements - Print

69. • Media Permata 27 June 2014
Luminox Advertisements - Print

70. • Media Permata 25 July 2014
Luminox Advertisements - Print

71. • Borneo Bulletin 31 July 2014
Luminox Advertisements - Print

72. • Borneo Bulletin 21 August 2014
Luminox Advertisements - Print

73. • Media Permata 29 August 2014
Luminox Advertisements - Print

74. • Media Permata 25 September 2014
Luminox Advertisements - Print

75. • Borneo Bulletin 25 September 2014
Luminox Advertisements - Print

76. • Media Permata 25 October 2014
Luminox Advertisements - Print

77. • Borneo Bulletin 26 October 2014
Luminox Advertisements - Print

78. • Borneo Bulletin 20 November 2014
Luminox Advertisements - Print

79. • Media Permata 21 November 2014
Luminox Advertisements - Print

80. Luminox Space Online Campaign

81. • Luminox Space online campaign
– Align our online platforms with our space campaign
– Mainly focus posting on:
• Luminox Space series watches
• Landing of astronaut in all 3 countries
• Space roadshows
Luminox Space Campaign (Online)

82. Luminox Space Campaign (Online)
Facebook and Instagram postings of the Luminox Space series

83. Instagram Postings
Luminox Space Campaign (Online)

84. • Luminox Astronaut ‘touch down’ in
Singapore, Malaysia and Brunei
Luminox astronaut “touch down” in
various iconic places in respective
countries
Guerilla marketing tactic to draw
attention and brand awareness to
the upcoming launch of space series
and space roadshow
Published those photos daily on
Facebook and Instagram
Done prior 2 to 3 weeks before the
roadshow
Luminox Space Campaign (Online)

85. • Luminox Astronaut in Singapore iconic places
Luminox Space Campaign (Online)

86. • Luminox Astronaut in Singapore shopping malls & retailers
Luminox Space Campaign (Online)

87. Luminox Space Campaign (Online)

88. Luminox Space Campaign (Online)

89. • Luminox Astronaut on STOMP
– Asia's leading citizen-journalism
website with user-generated
material
– Luminox Astronaut activities in
Singapore caught the attention of
locals
– A local uploaded Luminox activities
on Stomp
– Generating more awareness for
Luminox
Luminox Space Campaign (Online)

90. Luminox Space Campaign (Online)
• Luminox Astronaut in Malaysia

91. Luminox Space Campaign (Online)
• Luminox Astronaut in Malaysia

92. Luminox Space Campaign (Online)

93. Luminox Space Campaign (Online)
• Luminox Astronaut in Brunei

94. Facebook postings of the astronaut on Luminox Singapore, Malaysia
and Brunei pages
Luminox Space Campaign (Online)

95. • Luminox Spaceship Instagram contest
• Fans were encouraged to selfie of themselves with the
Astronaut or Spaceship model and post on their Instagram page
• Luminox gifts given away as prizes
• To increase more people to follow Luminox on Instagram and to
gain awareness on social platforms
Luminox Space Campaign (Online)

96. • Luminox Spaceship Regram contest (Brunei)
• Contest is only open to Brunei
• Regram contest where participants can participate by reposting
or regraming our posts
• To increase more people to follow Luminox Brunei on Instagram
Luminox Space Campaign (Online)

97. • Luminox Spaceship Regram contest (Brunei)
• Only open to Brunei
• Regram contest where participants can participate by reposting
or regraming our posts
• To increase more people to follow Luminox Brunei on Instagram
• Received 185 entries in 2 weeks
Luminox Space Campaign (Online)

98. • Luminox Instagram
– Official hashtag  #LuminoxSpace
– Total of 613 post with hashtag- #LuminoxSpace
Luminox Space Campaign (Online)

99. Luminox Space Roadshow

100. • Luminox Space Campaign schedule
Luminox Space Campaign - Roadshow
Dates Event place
28 August – 5
September
Luminox Space event In Singapore Shaw Lido
8 September – 14
September
Luminox Space event in Malaysia Mid Valley
Mall
27 October – 2
November
Luminox Space event in Brunei Event in “The
Mall”

101. • Luminox Space Campaign in Singapore
– Held at Shaw House in Orchard Road
– Prominent location in Singapore’s busiest and most luxury
shopping district for tourists and locals
– 28 August – 5 September 2014
Luminox Space Campaign - Singapore

102. Luminox Singapore Roadshow
Luminox Space Campaign - Singapore

103. Luminox Space Campaign - Singapore
Luminox Singapore Roadshow

104. Luminox Space Campaign - Singapore
Luminox Singapore Roadshow

105. Luminox Space Campaign - Singapore
Luminox Singapore Roadshow

106. • Press Conference Singapore
• 29 August 2014
– Official launch of Luminox latest Space series to Singapore
media
– Interviews were done on the spot
– Attendance of media and bloggers
• Attended by 80 people from journalists, retailers and business
partners
Luminox Space Campaign - Singapore

107. • Press Conference Singapore
• Photo-shoot with the Luminox
astronaut
• Video and radio interview were
conducted
Luminox Space Campaign - Singapore

108. Luminox Space Campaign
• Support from media partners promoting the event

109. Luminox Space Campaign
• Activities
– Hired Emcee and Mascot during the weekends to have
more interactions with the public

110. Luminox Space Campaign
• Activities
– A photo booth session was also set up on Sunday
• Public can have their photos with the space shuttle or
mascot printed out in a polaroid for free
• As long as they hashtag #LuminoxSpace

111. Luminox Singapore Roadshow
• Advertised in TODAY (2nd most read English language newspaper in
SG) to promote the event
Luminox Space Campaign - Singapore

112. Luminox Space Campaign - Malaysia
• Luminox Space Campaign in Malaysia
– Held at Centre court, Mid Valley Megamall, Kuala Lumpur
– Prime event location in one of the biggest mall in Malaysia
– 8 August – 14 August 2014

113. Luminox Space Campaign - Malaysia

114. • Press conference
– Official launch of Luminox latest Space series to Malaysia
media
– Media interviews with Martin and Pamela were done on
the spot
– Attendance of media and bloggers
Luminox Space Campaign - Malaysia

115. 10 September 2014
• Nanyang Siang Pao • Berita Harian
13 September 2014
Luminox Space Campaign - Malaysia
• Advertised in Malaysia Newspapers

116. • Sin Chew Daily
31 August 2014
• The Star
13 September 2014
Luminox Space Campaign - Malaysia

117. Luminox Space Campaign - Brunei
• Luminox Space Campaign in Brunei
– Held at The Mall
– One of the biggest shopping malls in Brunei
– 27 October – 2 November

118. Luminox Space Campaign - Brunei

119. Luminox Space Campaign - Brunei
• Press conference
– Official launch of Luminox latest Space series to Brunei
media
– Invited Pehin Abdullah, Minister of Communications, as
Gust of Honor for the event
– Attendance of journalists and bloggers

120. Luminox Space Campaign - Brunei

121. Singapore Space Campaign Editorials

122. Luminox editorials
• Men’s Health August 2014

123. • Timewerks August 2014 (online)
Luminox editorials

124. • Straits Times New Market (1 September 2014)
Luminox editorials

125. • Straits Times newspaper- Home (Front page
and Editorial)(30 August 2014)
Luminox editorials

126. • Xin Min Newspaper Page 3 (29 August 2014)
Luminox editorials

127. • Lian He Zhao Bao Newspaper (30 August 2014)
Luminox editorials

128. • The New Paper Newspaper (29 August 2014)
Luminox editorials

129. • Business Times (1st and 2nd page)(30 August 2014)
Luminox editorials

130. • EPOCH Times 5 – 18 September 2014
Luminox editorials

131. • TODAY (4 September 2014)
Luminox editorials

132. • Men’s Health September 2014
Luminox editorials

133. • Timewerke, September 2014
Luminox editorialsLuminox editorials

134. • torque November 2014
Luminox editorials

135. • Top Gear November 2014
Luminox editorials

136. • FHM December 2014
Luminox editorials

137. • Lonely Planet Asia, January-February 2015
Luminox editorials

138. Singapore Media PR Value (PRINT)
Media Rate (SGD) Size
Ad Value
(SGD)
PR Value
(X2) (SGD)
Men’s Health
Singapore
(Aug 2014) 4,500.00 per FPFC
1/3 FPFC
¼ FPFC
1,500.00
1,125.00
3,000.00
2,250.00
The Straits
Times (25 Aug
2014)
41.50 p.c.cm (Mon)
9,900.00 colour surcharge
2col x 8cm (full
colour) 10,564.00 21,128.00
The New
Paper (29 Aug
2014)
70.00 p.c.cm for full colour
front page
10.00 p.c.cm for inside page
2,400.00 full colour surcharge
for inside page
50% surcharge for page 2
30% surcharge for news right
8col x 27cm (full
colour front page)
8col x 27cm (full
colour page 2)
8col x 27cm (full
colour news right)
15,120.00
6,840.00
5,928.00
30,240.00
13,680.00
11,856.00
Lianhe
Wanbao (29
Aug 2014)
17.76 p.c.cm (Sat)
4,000.00 full colour surcharge
2col x 12cm (full
colour) 4,426.24 8,852.48
The Straits
Times (30 Aug
2014)
239.58 p.c.cm (Sat) for full
colour front page
45.00 p.c.cm (Sat) for inside
page
9,900.00 colour surcharge for
inside page
1col x 5cm (full
colour) front page
4col x 27cm (full
colour) inside page
1,197.90
14,760.00
2,395.80
29,520.00

139. Singapore Media PR Value (PRINT)
Media Rate (SGD) Size
Ad Value
(SGD)
PR Value
(X2) (SGD)
Lianhe
Zaobao (30
Aug 2014)
162 p.c.cm (Sat full colour front
page)
27.00 p.c.cm (Sat inside page)
7,600.00 colour surcharge
(inside page) 8col x 20cm 9,760.00 19,520.00
The Business
Times (30 Aug
2014)
162.00 p.c.cm (Sat full colour
front page)
14.50 p.c.cm (Sat)
3,200.00 full colour surcharge
6col x 20cm (full
colour front page)
6col x 27cm (full
colour inside page)
19,440.00
5,549.00
38,880.00
11,098.00
TODAY (4 Sep
2014)
30.00 p.c.cm (Fri)
45% full colour loading
4col x 6cm (full
colour) 1,044.00 2,088.00
Epoch Times
(5-18 Sep
2014) 4,838.60 for 1/8 FPFC 1/8 FPFC 4,838.60 9,677.20
Men’s Health
(Sep 2014) 4,500.00 per FPFC ¼ FPFC 1,125.00 2,250.00
Timewerke
(Sep 2014) 7,500.00 per FPFC 2 x FPFC 15,000.00 30,000.00
Torque (Nov
2014) 4,500.00 per FPFC 1/6 FPFC 750.00 1,500.00

140. Singapore Media PR Value (PRINT)
Media Rate (SGD) Size
Ad Value
(SGD)
PR Value
(X2) (SGD)
Top Gear
Singapore 5,000.00 per FPFC 1/9 FPFC 555.56 1,111.12
FHM
Singapore 4,500.00 per FPFC 1/9 FPFC 500.00 1,000.00
Lonely Planet
Asia 6,800.00 per FPFC 2 x FPFC 13,600 27,200
TOTAL FOR SINGAPORE MEDIA (PRINT)
AD VALUE = SGD133,623.00
PR VALUE = SGD267,246.60

141. Luminox Space Campaign Editorials
Malaysia and Brunei

142. • The Star (30 August 2014)
Luminox editorials

143. Luminox editorials
• New Man August 2014

144. Luminox editorials
• CAR August 2014

145. • Berita Harian (8 September 2014)
Luminox editorials

146. • Nanyang Siang Pao (11 September 2014)
Luminox editorials

147. • Harian Metro (11 September 2014)
Luminox editorials

148. • New Straits Times (11 September 2014)
Luminox editorials

149. • Berita Harian (13 September 2014)
Luminox editorials

150. • Harian Metro Full Page (13 September 2014)
Luminox editorials

151. • The Star (13 September 2014)
Luminox editorials

152. • Guang Ming Daily (14 September 2014)
Luminox editorials

153. Luminox editorials
• Men’s Uno September 2014

154. • The Star (18 October 2014)
Luminox editorials

155. Luminox editorials
• Sin Chew Brunei 25 October

156. • United Daily Brunei 25 October

157. Luminox editorials
• Borneo Bulletin 26 October 2014

158. • The Brunei Times – 28 October 2014
Luminox editorials

159. Luminox editorials
• Media Permata 28 October 2014

160. Luminox editorials
• Men’s Health October 2014

161. Luminox editorials
• Movement October 2014

162. Luminox editorials
• CAR October 2014

163. Luminox editorials
• CAR November 2014

164. • Sin Chew Daily (11 November 2014)
Luminox editorials

165. Luminox editorials
• JMen November 2014

166. `
Luminox editorials
• Top 10 of Malaysia November 2014

167. Luminox editorials
• Autogridz December 2014

168. Luminox editorials
• Men’s Health November 2014

169. Luminox editorials
• August Man December 2014

170. Luminox editorials
• Jmen December 2014

171. • TopGear Malaysia, December 2014
Luminox editorials

172. Malaysia Media PR Value (PRINT)
Media Rate (RM) Size
Ad Value
(RM)
PR Value
(X2) (RM)
The Star (30
Aug 2014)
228 p.c.cm 228.00 p.c.cm (full
colour)(full228
5col x 13cm (full
colour) 14,820.00 29,640.00
New Man (Aug
2014) 6,000.00 FPFC ¼ FPFC 1,500.00 3,000.00
Car Malaysia
(Aug 2014) 6,000.00 FPFC ½ FPFC 3,000.00 6,000.00
Berita Harian
Klassifieds (8
Sep 2014)
58.00 p.c.cm
14,000.00 full colour surcharge
7col x 22cm (full
colour) 22,932.00 45,864.00
Nanyang
Siangpau
25.00 p.c.cm
70% full colour surcharge
4col x 20cm (full
colour)
3,400.00 6,800.00
Harian Metro
News (11 Sep
2014)
69.00 p.c.cm (Thu)
14,000.00 full colour surcharge
7col x 12cm (full
colour)
19,796.00 39,592.00
New Straits
Times
Classifieds (11
Sep 2014)
58.00 p.c.cm
14,000.00 full colour surcharge
7col x 22cm (full
colour) 22,932.00 45,864.00
Berita Harian
News (13 Sep
2014)
55.00 p.c.cm (Thu)
14,000.00 full colour surcharge
6col x 17cm (full
colour) 19,610.00 39,220.00

173. Malaysia Media PR Value (PRINT)
Media Rate (RM) Size
Ad Value
(RM)
PR Value
(X2) (RM)
The Star (13 Sep
2014)
22228.00 p.c.cm (full
colour)
8col x 25cm (full
colour) 45,600.00 91,200.00
Guang Ming (14
Sep 2014)
38.00 p.c.cm
70% full colour surcharge
5col x 12cm (full
colour) 3,876.00 7,752.00
The Star (18 Oct
2014) 228.00 p.c.cm (full colour)
8col x 20cm (full
colour) 36,480.00 72,960.00
Sin Chew East
Malaysia & Brunei
(25 Oct 2014) 25.00 p.c.cm (full colour)
8col x 60cm (full
colour) 12,000.00 24,000.00
United Daily East
Malaysia & Brunei
(25 Oct 2014)
14.00 p.c.cm
70% full colour surcharge
6col x 60cm (full
colour)
8,568.00 17,136.00
Men’s Health
Malaysia (Oct
2014) 6,000.00 per FPFC 1 X FPFC 6,000.00 12,000.00
August Man
MOVEMENT (Oct
2014) 6,800.00 per FPFC ½ FPFC 3,400.00 6,800.00
CAR Malaysia
(Oct 2014) 6,000.00 per FPFC ½ FPFC 3,000.00 6,000.00

174. Malaysia Media PR Value (PRINT)
Media Rate (RM) Size
Ad Value
(RM)
PR Value
(X2) (RM)
Car Malaysia (Nov
2014) 6,000.00 per FPFC ½ FPFC 3,000.00 6,000.00
Sin Chew Daily
(National edition) (11
Nov 2014) 153.00 p.c.cm (full colour) 3col x 15cm 6,885.00 13,770.00
Jmen (Nov 2014) 6,000.00 per FPFC 2 X FPFC 12,000.00 24,000.00
Top 10 (Nov 2014) 6,000.00 per FPFC ½ FPFC 3,000.00 6,000.00
Autogridz (Nov 2014) 6,000.00 per FPFC
1/12 FPFC
1 x FPFC
500.00
6,000.00
1,000.00
12,000.00
Men’s Health
Malaysia (Nov 2014) 6,000.00 per FPFC ½ FPFC 3,000.00 6,000.00
August Man Malaysia
(Dec 2014) 6,800.00 per FPFC 1 x FPFC 6,800.00 13,600.00
Jmen (Dec 2014) 6,000.00 per FPFC 1 x FPFC 6,000.00 12,000.00
Top Gear Malaysia
(Dec 2014) 6,000.00 per FPFC 2 x FPFC 12,000.00 24,000.00

175. Brunei Media PR Value (PRINT)
Media Rate (SGD) Size
Ad Value
(SGD)
PR Value
(X2) (SGD)
Borneo Bulletin
(26 Oct 2014) 23.52 p.c.cm (full colour)
8col x 33cm (full
colour) 6,209.28 12,418.56
Brunei Times
(28 Oct 2014) 21.52 p.c.cm (full colour)
8col x 22cm (full
colour) 3,787.72 7,575.44
Media Permata
(28 Oct 2014) 9.44 p.c.cm (full colour)
8col x 33cm (full
colour) 2,493.00 4,986.67
TOTAL FOR MALAYSIA MEDIA (PRINT)
AD VALUE = RM286,559.00 / SGD114,223.60
PR VALUE = RM571,118.00 / SGD228,447.20
TOTAL FOR BRUNEI MEDIA (PRINT)
AD VALUE = SGD24,980.67
PR VALUE = SGD49,961.34

176. Online coverage

177. • Asiaone- Online(30 August 2014)
Luminox editorials

178. • Asiaone Rolling Banner –Online (30 August 2014)
Luminox editorials

179. • Asiaone- Online(30 August 2014)
Luminox editorials

180. • The Straits Times Online (29 August 2014)
Luminox editorials

181. • The New Paper – Online (2 September 2014)
Luminox editorials

182. • Business Times Invest-Online
Luminox editorials

183. • Stomp – Online
Luminox editorials

184. • Channel News Asia-Online
Luminox editorials

185. • ChannelNewsAsia.com
Luminox editorials

186. • XINMSN -Online
Luminox editorials

187. • The REAL Singapore – Online
Luminox editorials

188. • The Star – Online
Luminox editorials

189. • The Star – Online
Luminox editorials

190. • The Star – Online
Luminox editorials

191. • Malaysian Chronicle -Online
Luminox editorials

192. • TheMalaysiaInsider.com
Luminox editorials

193. • TheMalaysiaInsider.com
Luminox editorials

194. • BBC - Online
Luminox editorials

195. • SWX-Online
Luminox editorials

196. • Bangkok post -Online
Luminox editorials

197. • Burn Pavement-Online
Luminox editorials

198. • Parabolic Arc-Online
Luminox editorials

199. • Brandology
Luminox editorials

200. • BruDirect.com
Luminox editorials

201. • BruDirect.com
Luminox editorials

202. • rtbnews.rtb.gov.bn
Luminox editorials

203. • Rano Adidas blog (Brunei’s No. 1 blogger)
Luminox editorials

204. Media PR Value (Online)
Media Rate (SGD) Size
Ad Value
(SGD)
PR Value
(X2) (SGD)
AsiaOne (30
Aug 2014)
2,000.00 per advertorial per
week
3 X posts for 1
month/4 weeks 24,000.00 48,000.00
The Straits
Times Online
(29 Aug 2014
2,500.00 per advertorial per
week
1 X post for 1
month/4 weeks 10,000.00 20,000.00
The New
Paper Online
(2 Sep 2014)
2,000.00 per advertorial per
week
1 X post for 1
month/4 weeks 8,000.00 16,000.00
The Business
Times Invest
Online
2,000.00 per advertorial per
week
1 X post for 1
month/4 weeks 8,000.00 16,000.00
STOMP 2,000.00 per news rotator 1 x post 2,000.00 4,000.00
Channel News
Asia Online
2,000.00 per advertorial per
week
2 x posts for 1
month/4 weeks 16,000.00 32,000.00
XIN MSN
2,000.00 per advertorial per
week
1 x post for 1 month/4
weeks
8,000.00 16,000.00
The Real
Singapore
5,000.00 per advertorial for 1
month/ 4 weeks 1 x post 5,000.00 10,000.00

205. Media PR Value (Online)
Media Rate (SGD) Size
Ad Value
(SGD)
PR Value
(X2) (SGD)
The Star
Online
RM8,000.00/ SGD3,200.00 per
advertorial per week
3 x posts for 1 month/
4 weeks 38,400.00 76,800.00
Malaysian
Insider
RM5,000.00/ SGD2,000.00 per
advertorial per week
2 x posts for 1 month/
4 weeks 16,000.00 32,000.00
BBC Online
(Science &
Environment)
USD70/SGD91 cpm (cost per
thousand pixels) 300 x 250 pixels 6,825.00 13,650.00
Singapore
Watch
Exchange 2,000.00 per advertorial 1 post 2,000.00 4,000.00
Bangkok Post
Online THB200.00/SGD9.00 300 x 500 pixels 1,200.00 2,400.00
Burn
Pavement 2,000.00 per advertorial 1 post 2,000.00 4,000.00
Parabolic 2,000.00 per advertorial 1 post 2,000.00 4,000.00
Brandology 2,000.00 per advertorial 1 post 2,000.00 4,000.00

206. Media PR Value (Online)
Media Rate (SGD) Size
Ad Value
(SGD)
PR Value
(X2) (SGD)
BruDirect.com 2,000.00 per advertorial 1 post 2,000.00 4,000.00
RTB Online
(Brunei) 2,000.00 per advertorial 1 post 2,000.00 4,000.00
Rano Adidas
Blog (Brunei) 1,000.00 per advertorial 1 post 1,000.00 2,000.00
ESTIMATED FOR ONLINE MEDIA
AD VALUE = SGD156,425.00
PR VALUE = SGD312,850.00

207. Luminox Space TV and Radio coverage

208. • 938 Live
– 29 Aug 2014
– 6 X at 6pm, 7pm, 8pm, 9pm, 10pm, 11pm News
– 2 mins 24 secs
– http://youtu.be/mPeZzq_ZYbg
Luminox Radio coverage

209. • 938 Live
– Hot in the City
– 30 Aug 2014
– 12 pm slot (‘live’)
– 8 mins 12 secs
– http://youtu.be/v4kKyyk4YFc
Luminox Radio coverage

210. • Channel 5
– Singapore main English TV channel
– 29 August 2014
– 9:30 pm slot
– 1 min 23 secs
– http://youtu.be/HB-5MwEofXI
Luminox TV coverage

211. • Channel 8
– Singapore main Chinese TV channel
– 29 August 2014
– 6:30 pm slot
– 1 min 21 secs
– http://youtu.be/ayaJ_yjkKwU
Luminox TV coverage

212. • Channel News Asia
– Singapore English language Asian TV News channel
– 29 August 2014
– 10 pm slot
– 1 min
– http://youtu.be/sP4eu5lSiKc
Luminox TV coverage

213. • RTB News
– Major provider of domestic news in Brunei
– 27 October 2014
– 1 min 55 secs
– http://youtu.be/dcc1H98yVwE
Luminox TV coverage

214. Media PR Value (BROADCAST)
Media Rate (SGD) Size
Ad Value
(SGD)
PR Value
(X2) (SGD)
Mediacorp 938
LIVE News
240.00 per 30sec
(5:00pm – 8:59pm)
60.00 per 30sec (9:00pm
– 11:59pm)
2min 24sec repeated
3X (5:00pm – 8:59pm)
2min 24sec repeated
3X (9:00pm – 11:59pm)
3,456.00
864.00
6,912.00
1,728.00
Mediacorp 938
LIVE “Hot in
the City”
160.00 per 30sec
(10:00am – 1:59pm)
8mins 12sec repeated
2X on Sat & Sun
morning 5,248.00 10,496.00
Mediacorp
Channel 5
News
1,000.00 per 30sec
Prime Time (7:00pm –
12midnight) loading fee
= 4.5X 1min 23 sec 12,450.00 24,900.00
Mediacorp
Channel 8
News
1,000.00 per 30sec
Prime Time (6:30pm –
12midnight) loading fee
= 5.5X 1min 21 sec 14,850.00 29,700.00

215. Media PR Value (BROADCAST)
Media Rate (SGD) Size Ad Value (SGD)
PR Value
(X2) (SGD)
Channel News
Asia
Singapore
Tonight
1,000.00 per 30sec
Prime Time (6:30pm –
12midnight) loading fee = 3.5X
Repeat spots on subsequent
days (approx 2X a day for 7
days on non-Prime Time slots)
= 14X
1 min
7,000.00
28,000.00 (14x
repeated spots on
non-Prime Time)
14,000.00
56,000.00
RTB News
(Brunei)
800.00 per 30sec (Prime Time
7:00pm – 12midnight) 1min 55sec 3,066.67 6,133.33
TOTAL FOR BROADCAST
AD VALUE = SGD87,384.67
PR VALUE = SGD174,769.34

216. ESTIMATED TOTAL MEDIA VALUE FOR SINGAPORE,
MALAYSIA & BRUNEI
AD VALUE = SGD555,349.34
PR VALUE = SGD1,110,698.68

217. Crystal Time (S) Pte Ltd
The End