The document outlines the social media themes and marketing strategies for different days of the week across Facebook, LinkedIn, Twitter and Instagram. On Mondays the theme is a motivational quote. Tuesdays feature education course picks and Wednesdays have an internal video update. Thursdays advocate for students and Fridays highlight core modules. Costs for boosting Facebook posts range from $3-30 per week and LinkedIn sponsored content is $10-30 per post. The goal is to engage users and promote educational programs.
1. Social Media Themes (Organic)
Copyright
@
2016
By
HCS.
All
Rights
Reserved
Facebook
/
Linkedin
/
Twi0er
/
Instagram
Day
Theme
Monday
Mo>va>onal
Monday
Quote
HCS
Inside
This
Week
(English)
–
Video
Tuesday
EDM
-‐
Course
Picks
for
the
Month
Wednesday
HCS
Inside
This
Week
(Chinese)
–
Video
Thursday
Advocacy
-‐
Quote
&
picture
of
a
student
Friday
EDM
–
Core
Module
Highlight
Saturday/
Sunday
Retweet
of
ar>cles
on
HR
and
training
2. Social Media Themes
Copyright
@
2016
By
HCS.
All
Rights
Reserved
Mdm
Ho’s
Linkedin
Profile
Day
Theme
Monday
Tuesday
Wednesday
Thursday
Friday
3. Social Media Marketing
Copyright
@
2016
By
HCS.
All
Rights
Reserved
Facebook
–
BoosBng
of
Posts
Day
Theme
Cost
(US$)
Monday
Tuesday
WSQ
Course
Picks
for
the
Month
US$3
Wednesda
y
GU
APQ
US$30
Thursday
Friday
WSQ
Core
Module
Highlight
US$3
Saturday
TOTAL
(WEEKLY)
US$36
4. Social Media Marketing
Copyright
@
2016
By
HCS.
All
Rights
Reserved
Linkedin
–
Sponsored
Content
Day
Theme
Cost
(US$)
Monday
WSQ
Core
Module
Highlight
US$10
Tuesday
GU
APQ
US$30
Wednesda
y
WSQ
Course
Picks
for
the
Month
US$10
Thursday
Friday
Saturday
TOTAL
(WEEKLY)
US$50