The document discusses the importance of strategic planning for media companies. It analyzes the strategies of Walt Disney, Twenty Century Fox, and Netflix. Strategic planning and flexibility are important for media companies to adapt to changes in technology and customer demands. A clear vision and mission also help companies build strong brands. Netflix's strategic focus on content and distribution has made it a successful new entrant, while Twenty Century Fox struggled after its vision became misaligned with customers. The conclusion recommends that media companies proactively scan the environment and focus on innovation, distribution, and strategic flexibility to survive.

1. The Importance of a
Strategic Plan for the
Media Companies
NARGIS ALOKOZAY
PRN: 18020341253

2. Table of content
Abstract
Introduction
Objective
Research methodology
Literature review
Data Analysis
◦ Walt Disney
◦ Twenty century fox
◦ Netflix
Finding
Conclusion
Reference

3. Introduction
The core mission of the media is to communicate and share information. There were many
ancient cultures such as songs and festivals and many more that entertained people in the past.
people start using the printed material which survived for many centuries then motion pictures
cameras start work in the mid to late 1800, Radios in late of 1800, electronic television in late
1920, cable television started to work in the early 60s, then videocassette which enabled
viewers to record and watch movies and rent movies (Vault, 2019).
Today by technology development media and Entertainment totally changed, people like to
watch movies in the home due to having a full busy life. they feel more secure and it cost them
lesser than watching a movie in the theater.

4. Abstract
Tension , new technology, new customer, new demand, new Entrance
Well-establish strategy survive due to having commitment and loyalty to it
Z generation with pervious quality and distribution system of their services
Flexibility of the strategy lead companies toward being a successful media Company
To be proactive in planning & envirmnoment scanning in aim to survive in the market

5. Objectives
1. How much it is important for the Media companies' success to have the strategic plan?
2. How does “Strategic flexibility” matter for the Media companies?
3. How strategic plan helps a media company to build a strong brand?

6. Research methodology
Secondary Research
Data collected from textbooks, news articles, review articles, websites. Draw data in these
sources draw from academic papers and historical background.

7. Literature
Strategy
A strategy is a fundamental pattern of present and planned objectives, resources deployment, and
interaction of an organization with markets, competitors, and other environmental factors.
Media
Media are the communication tools used to store and deliver information or data. Or the media is the
various categories of delivery systems, including broadcast and print media. The components of the
mass media communications industry are photography, cinema, print media, publishing, broadcasting
(radio and television), the news media, and advertising
Media strategy
A decision on how the media objectives can be attained. It is the long-term and forward-looking
approach to planning for media. It includes media planning which is a series of decisions involving the
delivery of messages to audiences.

8. Data Analysis
The descriptive and qualitative comparative analysis method
Media companies' success to have the strategic plan
Walt Disney
always proactive by using the latest IT, created a sets up to have a
sense of direction which increases its operational efficiency
assets 193.98 billion U.S. dollars
“The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and
information. Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most
creative, innovative and profitable entertainment experiences and related products in the world.
single word in its mission
Bought one of the competitor company Twenty century fox
brought brilliant engineers to work together in the aim to introduce new entertainment and services which progressively being
developed and use it to make the best experience

10. Data Analysis continue…….
How does “Strategic flexibility” matter for the Media
companies?
Strategic flexibility is the capability of a company to respond to the major changes which they
take place in its external environment and it requires the necessary resources to respond to
those changes.

11. 21st Century Fox share dropped from 37.9% to 33.4% in 2013-14

12. Data Analysis continue…….
How strategic plan helps a media company to build a
strong brand?
Content Walt Disney, website which name it “Oh My Disney” and it provide the “Disney Parks
Blog”
Strategic plan and strong brand
clarified about the Vision, mission, external and internal factors, about its resources, capability
Analysis (VRIS Analysis). better management of its value chain, BCG matrix and Synergies.by all
these companies will be able to create value for the customer.
A brand is a reflection of the thinking, character, and values.

13. comparing ,Twenty-First Century Fox and Netflix
to proof strategic flexibility importance, strong brand ,
successful media .
Sold-out capture more than half the market.
Twenty-First Century Fox:
three segments which are Television, Cable Network
Programming, and Filmed Entertainment segments.
Netflix:
online television network, Movies and TV shows
directly on TVs, laptop, and mobile devices
Popularity 2007 , more than 190 countries.
Netflix's mission, vision & values motivate about 67%
of Netflix employees.
employee that for whom they are most loyal at work,
about 75% of employees said Netflix's mission and
vision.
Netflix Hiring
Categories
mostly in the
technology
Category

14. Netflix:
Mission
To grow our streaming subscription business
domestically and globally. We are continuously
improving the customer experience with a focus on
expanding our streaming content, enhancing our user
interface and extending our streaming service to even
more internet-connected devices, while staying
within the parameters of our consolidated net income
and operating segment contribution profit targets.”
Vision
“Becoming the best global entertainment
distribution service. Licensing entertainment content
around the world, creating markets that are
accessible to filmmakers and helping content creators
around the world to find a global audience.’ The
brand promise is a quest”.
Twenty-First Century Fox:
Mission
To give people the simple pleasure of being
transported by a story on a screen”.
vision
“fox showed the world a new vision of science fiction
with Wars and ushered in the modern action hero
with the Die Hard Series. The fox wants to bring
people to the theater.

15. Netflix Revenue
Twenty-First Century Fox
number of subscriber
Netflix customer
Netflix Market Capital
Netflix subscriber
Twenty-First Century Fox share
of capital
Twenty-First Century Fox
segments

16. Findings
Success: Walt Disney among the toughest situation of technology trends.
Companies failed not aligning their strengthens with the market opportunities , flexibility in
their strategy which is required for its relevant market trend that is clearly written in case of the
Twenty-First Century Fox that its vision and mission was not matching any more with the
desire of its customer. Its distribution has come under pressure
Netflix which is today’s big player, new entrance, blue ocean strategy, strong distribution
system. lower price,
contents that are made by the customer about their experience and that results in gaining
value for their brands. Walt Disney.
alive , relevant strategies , growing their product line , aligned with the demand of their
customers.

17. Recommendation
Media Companies need to be proactive instead of AD-Hoc and reactive. They need to keep scanning the external
environment and try to align themself with changes and provide the required resources which are needed.
Media companies should take the strategic plan a very serious and initial step in their business because it was a
strategic plan that kept alive many media companies in the tough situation of rivalry market.
Media companies need to create their blue ocean strategy and keep to be different from other competitors and
take out their self from the red ocean.
Media companies have to align their self with prospective need, means that they need to do research and be
technology-focused.
While being a successful media company for many years with sole and only strategy cant guaranty to be a
successful media in the future, they need to focus on strategic flexibility to survive in the market as it mentioned
in this research paper that the twenty-first-century fox mission and vision was not anymore in use to follow up.
Media companies should set a rule that all employees have to be loyal to the vision and mission of the company.

18. Conclusion
how to maintain their position
Right and strategic flexibility.
The media & entertainment companies need to more proactive instead of Ad-hod or being reactive to
the trend of the market
Finding blue ocean strategy, proactive scanning
As long as Netflix can continue developing innovation and keep creating content, toward strong
brand.
The luck technology improvement in the distribution system of media industry results to end the
story like twenty-one century which has been sold out.
need focus on distribution and the accessibility of their services.
Hiring engineers to work on its innovation and having commitment brings them the ideas and it
leads them to the goals and it helps them to create a right strategy.