Lululemon is a popular athletic apparel brand known for its high-performance fabrics. The document outlines Lululemon's digital marketing strategy to clear out summer inventory and promote new fall items. The strategy includes using social media platforms like Instagram, Facebook, and Twitter, as well as Google ads and Lululemon's website and blog, to attract customers and drive sales during July to September. The $1 million budget will be used across these channels to engage customers and increase sales.

1. By: Renee Furla
Digital Marketing Strategy
lululemon athletica

2. Company Overview
• Company Theme: Athletic
apparel
• Known for their high-
performance, trade marked
fabrics which boast comfort
and sweat-wicking capabilities
while staying fashionable and
trendy

3. Target Market
Yoga
Practitioners
and Runners
Men and
Women
Income of
$40,000+

4. Big Idea
• Fall is quickly approaching which
means new styles and clothing are
starting to make their way to the
shelves at Lululemon
• Use social media and blog to help
attract customers to summer
clothing sales

5. Tools- I plan on using Google
Analytics to determine if traffic has
increased from these social media
sites and advertisements
I would also compare the ROI from
before I started my digital marketing
strategy and after I started it
Tactics- Include social media sites
such as: Instagram, Facebook and
Twitter.
I also plan on using the Lulu blog
and Google Ads to increase online
traffic
Tools and Tactics

6. DigitalMarketingStrategy Budget?
• $1 Million (1% of profits)
• Lululemon sells $1.6 billion in merchandise
• $300,00 for emergency fund
Timeline?
• July-September
• this is the time Lulu is trying to get rid of all summer
items and bring in their fall collection
Media Coverage?
• Social media, Online Advertising, Lululemon Website and
blog
Metrics of Success?
• Increase of ROI, increase of customer engagement, increase
in sales, increase in traffic to Lulu website and blog

7. Lulu Website & Blog
Website-($300,000)
• Attract traffic to the website
• SEO strategy with keywords
and Google Adwords
Blog- ($100,000)
• Weekly updates on sale
items
• Loyalty program
• Discount coupons

8. Lulu Facebook Page
Facebook Page:
($100,000)
• Helps promote the
brand
• Good way to
engage with
customers and
keep them updated

9. Lulu Twitter & Instagram
Twitter-($50,000)
• Great way to connect with
customers
Instagram-($50,000)
• Great way to connect with
customers
• Promote new items that are on sale

10. • Lululemon is one of the top
brands for athletic apparel
• Lululemon is a growing and
successful company
• With these digital marketing
strategies, there is no doubt
in my mind that Lulu will see
an increase in sales
Conclusion