SlideShare a Scribd company logo
By: Renee Furla
Digital Marketing Strategy
lululemon athletica
Company Overview
• Company Theme: Athletic
apparel
• Known for their high-
performance, trade marked
fabrics which boast comfort
and sweat-wicking capabilities
while staying fashionable and
trendy
Target Market
Yoga
Practitioners
and Runners
Men and
Women
Income of
$40,000+
Big Idea
• Fall is quickly approaching which
means new styles and clothing are
starting to make their way to the
shelves at Lululemon
• Use social media and blog to help
attract customers to summer
clothing sales
Tools- I plan on using Google
Analytics to determine if traffic has
increased from these social media
sites and advertisements
I would also compare the ROI from
before I started my digital marketing
strategy and after I started it
Tactics- Include social media sites
such as: Instagram, Facebook and
Twitter.
I also plan on using the Lulu blog
and Google Ads to increase online
traffic
Tools and Tactics
DigitalMarketingStrategy Budget?
• $1 Million (1% of profits)
• Lululemon sells $1.6 billion in merchandise
Timeline?
• July-September
• this is the time Lulu is trying to get rid of all summer
items and bring in their fall collection
Media Coverage?
• Social media, Online Advertising, Lululemon Website and
blog
Metrics of Success?
• Increase of ROI, increase of customer engagement, increase
in sales, increase in traffic to Lulu website and blog
Lulu Website & Blog
Website-($300,000)
• Attract traffic to the website
• SEO strategy with keywords
and Google Adwords
Blog- ($100,000)
• Weekly updates on sale
items
• Loyalty program
• Discount coupons
Lulu Facebook Page
Facebook Page:
($100,000)
• Helps promote the
brand
• Good way to
engage with
customers and
keep them updated
Lulu Twitter & Instagram
Twitter-($50,000)
• Great way to connect with
customers
Instagram-($50,000)
• Great way to connect with
customers
• Promote new items that are on sale
• Lululemon’s is one of the top
brands for athletic apparel
• Lululemon is a growing and
successful company
• With these digital marketing
strategies, there is no doubt
in my mind that Lulu will see
an increase in sales
Conclusion

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Lulu lemon final

  • 1. By: Renee Furla Digital Marketing Strategy lululemon athletica
  • 2. Company Overview • Company Theme: Athletic apparel • Known for their high- performance, trade marked fabrics which boast comfort and sweat-wicking capabilities while staying fashionable and trendy
  • 4. Big Idea • Fall is quickly approaching which means new styles and clothing are starting to make their way to the shelves at Lululemon • Use social media and blog to help attract customers to summer clothing sales
  • 5. Tools- I plan on using Google Analytics to determine if traffic has increased from these social media sites and advertisements I would also compare the ROI from before I started my digital marketing strategy and after I started it Tactics- Include social media sites such as: Instagram, Facebook and Twitter. I also plan on using the Lulu blog and Google Ads to increase online traffic Tools and Tactics
  • 6. DigitalMarketingStrategy Budget? • $1 Million (1% of profits) • Lululemon sells $1.6 billion in merchandise Timeline? • July-September • this is the time Lulu is trying to get rid of all summer items and bring in their fall collection Media Coverage? • Social media, Online Advertising, Lululemon Website and blog Metrics of Success? • Increase of ROI, increase of customer engagement, increase in sales, increase in traffic to Lulu website and blog
  • 7. Lulu Website & Blog Website-($300,000) • Attract traffic to the website • SEO strategy with keywords and Google Adwords Blog- ($100,000) • Weekly updates on sale items • Loyalty program • Discount coupons
  • 8. Lulu Facebook Page Facebook Page: ($100,000) • Helps promote the brand • Good way to engage with customers and keep them updated
  • 9. Lulu Twitter & Instagram Twitter-($50,000) • Great way to connect with customers Instagram-($50,000) • Great way to connect with customers • Promote new items that are on sale
  • 10. • Lululemon’s is one of the top brands for athletic apparel • Lululemon is a growing and successful company • With these digital marketing strategies, there is no doubt in my mind that Lulu will see an increase in sales Conclusion