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Target’s Beauty Concierge
Digital Strategy
@Molly271
#NMDL2014
Goals
• Create awareness
• Increase sales in Beauty Division
Target Audience
• Ages 16-24
• Women
• New to makeup
• Beauty lovers on a budget
Beauty Concierge Blog
• Product highlights
• Video tutorials,
product review, &
tutorials
Tools
Tactics
• Photo Contest
– Share photos of BC service on social media
• Sonia Kashuk makeover
Google
• Google AdWords
– Smoky eyes
– Contouring
– Makeup tutorial
– Hair volume
– Red lipstick
Budget & Measurement
• $60,000 /month budget
• Measurement
– Sales increase
– Social media
following
Conclusion

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