This document outlines the timeline and progress for a thesis project responding to Ericsson from March to June. It involves the development of media across 4 groups: Event, Video, Internal media, and External media. The groups will create a emotional story video by May, hold charity events in Madrid and Barcelona in April/May, develop office games and an online quiz to educate Ericsson's 89,000 employees, and create a Facebook application showing how Ericsson helps rebuild infrastructure from natural disasters. Development will occur from April to mid-May, with editing, sound recording and event preparation from mid-May to early June leading to a final presentation on June 16th.

1. THESIS PROJECT 2010-11 - Ericsson Response- calendario: march-june

2. We Respond?

3. 11/03
Revision of the first stage, errors, questions and explanations.
Planning of the next phase: development
4 groups: Event, Video, Internal media and External media.
The Concept: We respond, adaptations to every media.
Defining the ideas, design and timeline: work in groups.

4. 18/03
Video
We have a script (still to define definitive content).
It is a really emotional story explaining the visionary idea that mr. Ericsson had 200 years ago, and how his
employees, gathered in Ericsson Response, challenge some serious global issues of today. It should be
executed by the Ericsson visual standars but we will add the human touch (drawings, collage, etc).
We decided which is the look&feel, and the next step is to prepare a storyboard.
Script and storyboard should be ready in 2 weeks. Also, by that time we need definitive ideas about the
music(sound) and the animation.
A remix of Ericsson response typography: drawn by hand and pencils - to transmit the human nature of ER.
Formats: Video that can be reproduced with or without sound, shawn at the conferences, youtube,
used in Ericsson comunication etc.
April and May:
animation, editing, sound&music

5. 18/03
Event
A happening that can be recorded and then comunicated in diferent medias (OCHA&ER chanels
worldwide).
The idea is to create a series of small events in public places of Madrid and Barcelona
celebrating 10 years of the collaboration between Ocha and ER.
Possibility to create a virtual objects in public space using Layar platform (to evaluate).
In 2 weeks we need a definitive proposal.
April and May: charity value, viral factor, and interest longevity
event production potential

6. 18/03
Internal media
Development of a "Call to action" campaign where we will look for a diferent type of volunteers, the ones
that can help to spread the word about the ER, or act as a community managers on our chanels.
A series of guerilla actions in the Ericsson offices worldwide. Using office material and the office ambient
we gonna show to the Ericsson employees what means to Respond and Connect.
Development of a flash application that defines the "ER profile". It's an online quiz made to guess who
belongs to Ericsson Response.
Formats: Office Games and a virtual apllication Who is...?
The idea is to tell to 89 000 employees of Ericsson about ER and cheer up their working hours.
April and May:
flash application production, office games production(to evaluate)

7. 18/03
External media
Development of Social Strategy ER: A plan for Ericsson Response facebook page.
Development of an application that uses "social facebook plug-in" and shows the effects of natural
dissasters; your profile is being reconstructared the same way ER acts on the field - enabling
communication and helps re-establishing the infrastructure.
April and May:
facebook application production, blog design, community managment

8. 28/03
Proyect development of each area, fine tunning,
problems, solutions.

9. 01/04
Presentation of the Developement Phase.
All the proyects ready for the Production Phase.

10. 07/04-12/05
Motion graphics(after effects and final cut). Drawings&textures.
Animation&programming:Flash Quiz Who is...
Animation&programming:facebook application “catastrophize your profile”
Event: producir el material, pruebas, gestión.
Oficina: producir el material, programación, pruebas de impresión(a evaluar).

11. 19/05-26/05
Editing (final cut), sound recording.
Animation&programming: Flash Quiz Who is...
Animation&programming: facebook application
Preparar el material para el video de Colaboratorium (a evaluar)
Event: producir el material, pruebas, gestión.
Oficina: producir el material, programación, pruebas de impresión(a evaluar).

12. 02/06-09/06
Preparación&Diseño de la presentación

13. 16/06
The Final presentation