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Using acting techniques
to understand and predict human behaviour
Sabrina Mach | Lead Experience Designer at ThoughtWorks | LTUX October 2017
Follow me on Twitter @sabrinamach
STORYSTUMBLING ONTO ACTING TECHNIQUES
WHYEXPERIENCE DESIGNERS SHOULD CARE
CUSTOMERS ARE
STUPID
SOME SAY
Image by https://www.flickr.com/photos/bensonkua/2651582780
WALK IN THEIR SHOES
NOT REALLY
READ AND FORGET
GROUNDBREAKING RESEARCH
PICK YOUR
FAVOURITE PERSONA
AND BECOME THEIR REPRESANTATIVE
Duck	or	rabbit?
HOW CAN WE CHANGE PERSPECTIVE?
OBSERVE
Photo	by	https://www.flickr.com/photos/tigerzeye/253530767/in/photostream/
CREATE A BLANK SLATE
DESCRIBE OBSERVATION
EXPLORE THE CHARACTER
• What do I want (goal)
• Why do I want it (motivation)
Ask “WHAT IF” to create hypothesis for the character
Photo by https://www.flickr.com/photos/dansapples/9109921641/in/photostream/
PHYSICALLY
ACT OUT
THE SITUATION
Image source: https://commons.wikimedia.org/wiki/File:Doberan_Kamp-Theater_Kasse.jpg
Immerse into the character:
• What do I want (goal)
• Why do I want it (motivation)
Don’t pre-think what will be said or done
Do…
• Follow goal and motivation of character
• React to the environment, the other characters
• Yes and…
REFLECT
Photo by https://www.flickr.com/photos/nalejandro/14735225005/
MODIFY THE SITUATION
Ask “WHAT IF” AGAIN… And AGAIN
1 - 2 hour workshop:
1. Observe (workshop preparation)
2. Create a blank slate
3. Describe observation
4. Explore character
5. Physically act out
6. Reflect
7. Modify
How to apply this
to designing products and services
WHO SHOULD
USE THIS METHOD
Everyone on our team, outside stakeholders and decision makers:
developers, product owner, business analysts, UI designers, senior leadership…
WHEN? WHAT FOR?
Gain	empathy,
discover	issues
Decide	
focus	
Experience
vision
Ideate Evaluate	&	refine	
solution,	predict
Experience	
solution
Stop research with users?
No, it is complimentary.
WHY THIS METHOD
• Empathy
• Remember insights
• Create change
Photo by https://www.flickr.com/photos/neilghamilton/5842126883
Let’s use our whole bodies to make sense of the world.
Sabrina Mach | Lead Experience Designer at ThoughtWorks | LTUX October 2017
Follow me on Twitter @sabrinamach
Thank you

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