Linear programming models find the optimal solution to problems with a linear objective function and constraints.
The Healthy Pet Food Company example models their product mix problem to maximize profit with decision variables for Meaties and Yummies production. The objective is to maximize total profit and constraints include limits on cereal, meat, and Meaties production capacity.
Optimization models provide benefits like evaluating solutions quickly, structuring the problem, increasing objectivity, and enabling complex problems and "what if" analysis to be addressed. Potential disadvantages include mismodeling the real problem and not considering qualitative factors.