Game Thinking Workshop

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Get ready to roll your sleeves to learn and experience the fundamentals of game design. We have heard about the explosive use of game techniques to engage users in new and different ways. However, game design is more than sticking points, leaderboards, and badges on your application to engage your users. In this workshop, you will learn the most important elements of game thinking and mechanics, apply them through creative exercises, and get examples of successful implementations. Be ready to participate and have fun! (modev East 2013. McClean, Virginia)

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Game Thinking Workshop

  1. 1. GAME THINKING WORKSHOP Ricardo Leon ricardo@pactica.com
  2. 2. CONCEPTS SHARE CHALLENGES RAPID PROTOTYPE
  3. 3. GAMES CAN EXTEND FAR BEYOND ENTERTAINMENT
  4. 4. Temple Run 2  
  5. 5. TO ENCOURAGE A DESIRE BEHAVIOR  
  6. 6. NIKE+ Running  
  7. 7. TO REACH AN OBJECTIVE
  8. 8. WHAT IS A GAME?
  9. 9. YES NO
  10. 10. PLAYERS NOT USERS 1
  11. 11. Alfred Morris  
  12. 12. HUMANS HAVE A NATURAL DESIRE TO PLAY   2
  13. 13. WORDS with Friends  
  14. 14. HUMANS HAVE A CAPACITY TO PRETEND   3
  15. 15. YAHOO! Fantasy Football  
  16. 16. A GAME HAS RULES   THAT DICTATE HOW TO PLAY 4
  17. 17. Twitter  
  18. 18. A GAME HAS A GOAL   THAT THE PLAYERS NEEDS TO ACHIEVE 5
  19. 19. Kickstarter  
  20. 20. PLAY PRETEND     PLAYER GOALS   RULES  
  21. 21. YES NO
  22. 22. PLAY
  23. 23. fun capture attention & motivate participation  
  24. 24. HARD FUN   PEOPLE FUN   provides the opportunity to challenge, mastery, and feelings of accomplishments   provides the excuse to hang around with friends   fun capture attention & motivate participation   EASY FUN   SERIOUS FUN   purposely play changes how players think, feel, behave, or make a difference in the real world   inspires exploration and role play   * Nicole Lazzaro, XeoDesign: 4Keys 2Fun  
  25. 25. PLAYING IS MORE MEANINGUL WHEN YOU HAVE INTERESTING CHOICES
  26. 26. tinder  
  27. 27. PLAYERS ARE ALWAYS FREE TO QUIT AND COME BACK
  28. 28. BBM  
  29. 29. YOU are a consultant to HOTRIP, an internet travel company OBJECTIVE HOTRIP wants to reach new markets AUDIENCE Millennial, 18-34 age group BEHAVIOR Increase completion rate in Booking Flow CHARACTERISTICS Social mindful, globally engaged, wired generation, peer-oriented, highest unemployment rate
  30. 30. ENTER TRIP CRITERIA   SELECT TRIP   PROVIDE INFO   PAY
  31. 31. Incorporate ONE fun factor in the Booking Flow to engage our audience
  32. 32. People Fun HARD Fun provides the excuse to hang around with friends ENTER TRIP CRITERIA   SERIOUS Fun make a difference in the real world provides the opportunity to challenge, mastery, and feelings of accomplishments SELECT TRIP   PROVIDE INFO   PAY EASY Fun inspires exploration and role play
  33. 33. PRETEND
  34. 34. Magic Circle*   Real World   A physical space for playing *Johan Huizinga
  35. 35. INSIDE THE MAGIC CIRCLE, REAL WORLD EVENTS HAVE A SPECIAL MEANINGS
  36. 36. WATCH ESPN  
  37. 37. facebook  
  38. 38. THE MAGIC CIRCLE IS A STORY OF DREAMS AND FANTASY
  39. 39. Turntable  
  40. 40. PLAYING GAMES CAN BE AN IMMERSIVE EXPERIENCE
  41. 41. Instagram  
  42. 42. Incorporate a whimsical concept in the Booking Flow to make people wonder
  43. 43. ENTER TRIP CRITERIA   SELECT TRIP   PROVIDE INFO   PAY
  44. 44. GOALS
  45. 45. THE PLAYER JOURNEY
  46. 46. Get players into the game as quickly and easily as possible   ONBOARDING
  47. 47. Google Drive  
  48. 48. Provide training wheels and increase difficulty through progression   SCAFFOLDING
  49. 49. Duolingo  
  50. 50. Frequent encouragement and visualize performance   FEEDBACK
  51. 51. LinkedIn  
  52. 52. Stipulate positive feelings by offering unexpected rewards to the user   VARIABLE REWARDS
  53. 53. LINE  
  54. 54. Get to the point where player has conquer and achieve a real skill   PATCHWAY TO MASTER
  55. 55. Identify the type of feedback we can provide to our customer to encourage them to complete the Booking Flow
  56. 56. ENTER TRIP CRITERIA   SELECT TRIP   PROVIDE INFO   PAY
  57. 57. Fitocracy  
  58. 58. RULES
  59. 59. RULES HAVE TO BE CLEAR TO THE PLAYERS
  60. 60. Stak Overflow  
  61. 61. Quora  
  62. 62. PLAYERS AGREE TO THE RULES, BUT THEY CAN REDEFINE THEM
  63. 63. twitter hashtag  
  64. 64. Write 3 simple rules to describe how to make a reservation in your “Whimsical Booking Flow”
  65. 65. ENTER TRIP CRITERIA   SELECT TRIP   1.   2.   3.   PROVIDE INFO   PAY
  66. 66. Play Pretend     PLAYER Goals   Rules  
  67. 67. Players   Behaviors   Objective  
  68. 68. ricardo@pactica.com  

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