This document proposes a low-cost enhanced authentication service for ATM and POS transactions. It analyzes the limitations of the current system, such as static PINs and easy-to-copy magnetic strips. The proposed solution would outsource authentication to a common hub supporting dynamic OTPs over different channels like SMS. This could help reduce fraud incidents while maintaining PCI security standards at a lower cost than existing options. However, the system would still rely on the instability of TCP/IP networks and require changes to enterprise mindsets and legal frameworks.