Love Boutique" is a fashion retail franchise represented by Basic's Sense that has been operating since 1984. It offers a diverse portfolio of women's accessories brands across 200 customers globally. The document discusses Love Boutique's product offerings, store designs, supplier relationships, and franchise opportunity for prospective partners.

2.  “Love Boutique” is represented by
Basic’s Sense, an active company
in the fashion field since 1984 with
retail shops, emphasizing on
accessories such as bags, shoes,
clothes, jewels, hats, scarves and
many more.
 In 1999 Basic’s Sense enters
wholesale business offering
complete product lines. Today, we
have:
 200 active customers
 20 suppliers from all over the
world,
 15 sales points

3.  We have created a diversified
portfolio of brands. We carefully
select companies from all around
the world in order to find those that
will be included in “Love Boutique”
shops so as to best cover the
needs of our customers and
market.
 For a company to be considered
by Basic’s Sense, quality and
innovativeness are the essential
prerequisites.
 Female accessories like bags,
shoes, belts, wallets, clothes,
scarves, hats, gloves, shawls,
umbrellas, jewels -everything for
the woman today- are carefully
picked and offered to the Greek
public.

5.  Our brands reflect our
philosophy:
 We are obsessed with diversity,
quality and uniqueness of the
products we represent
 Products with unique
character, especially
concerning the design, that
dare to experiment with new
materials, colors and the ideas
that fashion suggests.

6.  Every line has its own marketing
philosophy and therefore “Love
Boutique” shops highlight it and
approach the prospective
customers accordingly.
 The products are presented on the
appropriate furniture following
each brands’ unique concept.
 For customers, the name “Love
Boutique” has become a synonym
for a stylish, unique, diverse and
contemporary product

7. Feminine lines, subversive combinations with pieces of excellent quality and
accessible prices for the modern, demanding, active woman, who still
remains a little girl!
After all, what would our life look like without spicy details?

8. Our collections, always in fashion and
fresh, inspire today's women to create
and reinvent their personal style.
Be familiar with the marvelous British
Paul’s Boutique collection! Spicy bags
and always in fashion clothes.
Eccentric cocktail and modern
clutches Olga Berg.
In the world of accessories, the fantasy
focus is, obviously, Lollipops! Bags, small
leather items, shoes, belts, hats,
jewellery, key-rings, I-pod covers, the
brand suggests a perfect girlie range.

9. Woolen scarves and silk foulards for all
day long occasions by the German
company Codello.
Glamorous and extrovert designs of
Zandra Rhodes and Red or Dead
handbags will highlight your
personality.
Dress up in girly dresses and match
them with vintage Siren cardigans .

10. Paris based brand with fashion
accessories, shoes, bags , jewels, belts

11. London based brand with in fashion
women bags, garments, accessories

12. German company designing and
manufacturing, scarves , etoles,
pashminas

13. Australian brand with evening
bags, clutches

14. UK brand with bags from designer
Zandra Rhodes

15. UK brand with embellished cardigans

17.  Location: central
 Size: 50 sq.m.
 Storage Room: 10 sq.m.
 Colors: black, fuchsia, turquoise, golden
 Materials: wood, velvet, plexiglas, inox, textile
“Love Boutique” stores combine minimal, baroc, industrial, rock
and romantic elements in order to underline each brand’s
characteristics.

19. Decoration
Baroc…

20. Merchandising
rock…

21. Shop
Concept
Luxury…

22. Shop
Concept
lavishness…

23. Shop
Concept
minimal…

24. Term of Cooperation: 9 years
Average Store Size: 50 sq. m.
Est. Decoration Cost: € / per sqm
Projected Products: € / per
season
Est. Total Investment: €

25.  Using sophisticated procedures
and high-end technology, enables
our qualified support team to be
“Your Partner” lending you a hand
whenever needed.
 Store Evaluation: provided
 Architectural Design: provided
 Initial Training: provided
 Personnel Training: provided
 ERP: …
 Manuals: provided
 Area Exclusiveness: provided

26. A business relationship
directly with the mother
company. Our new partner
has the right to operate one
“Love Boutique” store inside
the territory.
The majority of franchisees
start out by owning one
“Love Boutique” store.

27. In general, the following direct franchise key terms apply:
 Term of franchise agreement is
normally 9 years (with an option of
renewal). The term may vary from
country to country depending mainly
on the real estate lease terms and
conditions as well as on other factors
of the local market.
 Territory: Normally a city, but this
varies depending on the size as well
as on other factors that may
characterize the city.
 Exclusivity: exclusivity is guaranteed
from the beginning.

28. The pilot shop is normally
positioned inside a shopping mall
in the capital city or on a central
shopping or pedestrian road,
which means that our partner has
to secure a strategic location-
placement in shopping malls, on
high-end streets and in close
proximity to other international
fashion brands.
The size of a typical “Love
Boutique” store should be approx.
50 sq.m. with a storage area of
about 10sq.m

29. Experience in a similar business
field is preferable.
Our new partner has to convince
us with a structured and well
thought-out plan to penetrate the
new market, setting up his store.
We do not need to stress that we
do value personal qualities,
managerial capabilities in addition
to a reasonable liquidity, which is
needed to finance the “Love
Boutique” Franchise project.

30. 1. Get to know the “Love Boutique” concept, philosophy, products.
2. If you believe, you are the right franchisee for “Love Boutique” come and
visit us at our head offices and discuss with all of our key managers.
3. Find the right location for the “Love Boutique” pilot shop in your market.
4. If we like the shop you propose we visit your territory and approve the
proposed location.
5. The franchise agreement is signed.
6. We issue the detailed architectural plans for usage by you
7. Construction of the first pilot store begins.
8. Grand opening of “Love Boutique” store
9. “Love Boutique” store starts to operate!

31. Contact Details: easyfranchise
Themida Drivala,
108 Kountouriotou Str, Piraeus
Tel: 0030 210 4225424, Fax: 0030 210 4128382
E-Mail: international@easyfranchise.gr