The document describes an internship at a high-end boutique where the intern gained experience with visual merchandising tasks like dressing window displays and merchandise setups. Key responsibilities involved merchandising jewelry, purses, and clothing, as well as inventorying new products. The intern learned about running a boutique business and creating engaging displays from the owner, who involved interns in the buying process.

1. Visual Merchandising and Buying Internship
With High End Boutique
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Direct Experience and Critical Engagement in the
Apparel Field Through Internship
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Tote-ally Green shopping bag display using
flowers and antique chest for a nature feel
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Tasks and Activities:
My internship at Enzee boutique really broadened my experi-
ence in the fashion field. My activities and responsibilities most Merchandise set up using teal and purple
frequently included: color story clothing and accessories
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• merchandising the jewelry cases and purse displays
• dressing and merchandising the window display
•opening and closing tasks, including cleaning the glass and
mirrors, refilling jewelry trees, and restocking the floor
• use of register to enter in orders and to check out customers
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• receiving new merchandise and inventorying it into the com-
puter, then merchandising it on the store floor.
The Enzee philosophy is convenient shopping for young women
and mothers at a reasonable price, and one can find employees
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who take personal interest in the customers to help them find
their own personal style with apparel, jewelry, and purses. I
learned a lot from the owner of Enzee boutique, not only about
how to treat customers with respect and run a business with
style, but how to merchandise special displays, create fun and
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exciting looks with props and accessories, and how to buy mer-
chandise for a boutique. Enzee carries many looks, but the
styles that sell the most are evening looks and dresses for
special occasions, as well as the purses and jewelry that are the
biggest hit at Enzee. The owner engaged the interns and
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allowed us to attend buying shows, meetings with the accoun-
tant to determine what money was left to spend on merchan-
dise, and encouraged the interns to place orders for clothing Hip Loops reversible bags and purses
display and signage I created
and jewelry, both for the store and for special orders.
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