LIBERTINE is a new apparel store opening in Northern Liberties, Philadelphia that will cater to the local "hipster" community aged 24-35. The store will offer unique, minimalist clothing and accessories not found in other local stores. It will be the only independently owned "hipster" clothing store in Northern Liberties. An extensive marketing plan including social media, events, and partnerships with local bands will introduce the store to its target audience. The total start-up costs are estimated to be $19,000.
The document provides an overview of the services and amenities offered at an exclusive private club. It describes areas for relaxing, a full-service spa and salon, dining options with catering from top restaurants, a rooftop terrace with views of the city, a card room, and a gentleman's club. All services are included in membership and focus on rejuvenation and discretion. Rules for the club emphasize respectful conduct and privacy for members.
Fashion Merchandising Final - Sandra PostMarie Post
This was my final capstone project for FM 225 at FIT.
Subject to copyright. All work belongs to Sandra Post.
The following instructions were given for this project:
PROJECT OBJECTIVE
To function as a buyer, planner and merchandiser To plan, buy and assort the business of your choice using the merchandising concepts learned in class during the semester.
To distribute your buy to stores and fixtures based on the parameters of your business.
To create a pricing and promotional plan that will attract the customer to your business.
PROCEDURE
1 Pick a department or category of merchandise that you would like to be the merchant for. Keep in mind that you will need to represent your department visually using fashion websites, magazines sketches, etc.
You can pick an existing department in a store or create one of your own. You can be branded merchandise or private label. You must "OK" this business with me before you begin.
2 Break down your department into classifications. You must have at least 5 classifications representing distinct differences within the department. Be specific.
Creating an analysis of your class breakdown in EXCEL is mandatory.
3 What styles are you going to buy? Pick the assortment you would like to see on the floor for the season you are buying for. Research magazines, fashion forecasting sites, existing retailers, to help you decide what to buy . You need to see how your Department is merchandised. You will then build an assortment by searching for the examples that represent each classification and key item. Make sure key items are a meaningful % of your classification. The fashion forecasting sites can help you with your decisions of what to buy. Remember not every class has to have a key item and some classes may have more than one.
4. Think about what you want your department to look like and layout a floor plan. Draw the fixtures (t-stands, 4-ways, tables, wall presentations)
(Your department should not have less than 10 fixtures or more than 20.)
THE FINANCIALS
1 You will be making your buy for 10 stores. You will assign a cost and retail to each item in your department. When you are done you will total up the buy, by vendor, on purchase orders. If you have 5 vendors than you will need 5 separate purchase orders. You will have TWO clusters for this buy. It will be your decision on how many stores will be in each cluster and the differences in Customer base. This must be documented in your projects.
2 Total up your purchases by classification. How much does each classification represent to the total department. Include key items.
Setting up a high end boutique by kentish govind chintaramKentish Chintaram
This document provides information for setting up a high end boutique called Cute Lady in Mauritius. It discusses that Cute Lady will specialize in women's designer clothing and accessories sourced from around the world and target high society women. Market research found that Mauritian women consider price, personal style, and outfit versatility when buying jewelry and shoes. Design concepts, supplier information, and a basic SWOT analysis are also included to aid in the boutique's formation and launch on April 1, 2012.
Ascolta quello che dice il tuo pubblico e scopri come agiscono i competitor
Decidi chi vuoi essere, scegli come posizionarti e preparati al cambiamento
Parla con i tuoi fan prima che qualcuno lo faccia al tuo posto
Negli ultimi 10 anni l'esplosione del digitale ha radicalmente cambiato lo scenario della moda, interessando ogni fase, dalla progettazione alla vendita, e l'espansione dei social media ha catalizzato nuove forme e modalità di acquisto. Nella presentazione analizzo le dinamiche del social commerce e tocco aspetti chiave della buona comunicazione, nonché le piattaforme social più rilevanti.
[Seminario tenuto per CNA Ravenna - Tessili]
Project work delle specializzazioni in moda e beni di lusso e web e nuovi media del master in marketing e comunicazione di Ateneo Impresa, Azienda committente Moschino. Obiettivo promuovere la sfilata on line e ampliare il bacino di utenti
The document provides an overview of the services and amenities offered at an exclusive private club. It describes areas for relaxing, a full-service spa and salon, dining options with catering from top restaurants, a rooftop terrace with views of the city, a card room, and a gentleman's club. All services are included in membership and focus on rejuvenation and discretion. Rules for the club emphasize respectful conduct and privacy for members.
Fashion Merchandising Final - Sandra PostMarie Post
This was my final capstone project for FM 225 at FIT.
Subject to copyright. All work belongs to Sandra Post.
The following instructions were given for this project:
PROJECT OBJECTIVE
To function as a buyer, planner and merchandiser To plan, buy and assort the business of your choice using the merchandising concepts learned in class during the semester.
To distribute your buy to stores and fixtures based on the parameters of your business.
To create a pricing and promotional plan that will attract the customer to your business.
PROCEDURE
1 Pick a department or category of merchandise that you would like to be the merchant for. Keep in mind that you will need to represent your department visually using fashion websites, magazines sketches, etc.
You can pick an existing department in a store or create one of your own. You can be branded merchandise or private label. You must "OK" this business with me before you begin.
2 Break down your department into classifications. You must have at least 5 classifications representing distinct differences within the department. Be specific.
Creating an analysis of your class breakdown in EXCEL is mandatory.
3 What styles are you going to buy? Pick the assortment you would like to see on the floor for the season you are buying for. Research magazines, fashion forecasting sites, existing retailers, to help you decide what to buy . You need to see how your Department is merchandised. You will then build an assortment by searching for the examples that represent each classification and key item. Make sure key items are a meaningful % of your classification. The fashion forecasting sites can help you with your decisions of what to buy. Remember not every class has to have a key item and some classes may have more than one.
4. Think about what you want your department to look like and layout a floor plan. Draw the fixtures (t-stands, 4-ways, tables, wall presentations)
(Your department should not have less than 10 fixtures or more than 20.)
THE FINANCIALS
1 You will be making your buy for 10 stores. You will assign a cost and retail to each item in your department. When you are done you will total up the buy, by vendor, on purchase orders. If you have 5 vendors than you will need 5 separate purchase orders. You will have TWO clusters for this buy. It will be your decision on how many stores will be in each cluster and the differences in Customer base. This must be documented in your projects.
2 Total up your purchases by classification. How much does each classification represent to the total department. Include key items.
Setting up a high end boutique by kentish govind chintaramKentish Chintaram
This document provides information for setting up a high end boutique called Cute Lady in Mauritius. It discusses that Cute Lady will specialize in women's designer clothing and accessories sourced from around the world and target high society women. Market research found that Mauritian women consider price, personal style, and outfit versatility when buying jewelry and shoes. Design concepts, supplier information, and a basic SWOT analysis are also included to aid in the boutique's formation and launch on April 1, 2012.
Ascolta quello che dice il tuo pubblico e scopri come agiscono i competitor
Decidi chi vuoi essere, scegli come posizionarti e preparati al cambiamento
Parla con i tuoi fan prima che qualcuno lo faccia al tuo posto
Negli ultimi 10 anni l'esplosione del digitale ha radicalmente cambiato lo scenario della moda, interessando ogni fase, dalla progettazione alla vendita, e l'espansione dei social media ha catalizzato nuove forme e modalità di acquisto. Nella presentazione analizzo le dinamiche del social commerce e tocco aspetti chiave della buona comunicazione, nonché le piattaforme social più rilevanti.
[Seminario tenuto per CNA Ravenna - Tessili]
Project work delle specializzazioni in moda e beni di lusso e web e nuovi media del master in marketing e comunicazione di Ateneo Impresa, Azienda committente Moschino. Obiettivo promuovere la sfilata on line e ampliare il bacino di utenti
Non esistono prodotti noiosi, solo strategie di comunicazione noioseGummy Industries
Sui social ci sembra scontato che alcuni brand abbiano la possibilità di generare contenuti virali e altri no.
D’altronde, è impossibile comunicare in modo originale prodotti generalmente considerati noiosi e di nicchia, vero?
Non proprio.
Noi crediamo che la storia sia un’altra: non esistono prodotti noiosi, ma solo strategie noiose e ogni prodotto ha dei trend da sfruttare per essere comunicato in modo memorabile.
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
The document is very short and does not contain much substantive information. It appears to be simply thanking someone for watching something, but provides no other context or details about what was watched.
Market study Women's Hi fashion Apparel .pptxRidhi Aggarwal
The first drop of Forever New's new season collection was on display. The store was neatly merchandised and the visual merchandising told the story of each collection seamlessly. Highlights included prints and silhouettes focused on pastel shades and summer solids. Over 140 stock keeping units were displayed across various product categories. New silhouettes and use of trims made each piece stand out. While some pieces like printed silk dresses were slow movers due to high prices, overall the styling, detailing, and design innovation of Forever New's collection positioned it above competitors in the market.
The document provides information about Threads + Stompers, a retailer that sells vintage-inspired clothing and accessories. It is located in Columbus, Ohio's Short North Arts District. The store targets "Experiencers", women interested in unique, retro-style pieces. Threads + Stompers aims to create a relaxed, closet-like atmosphere through its decor and boutique floor plan layout. It stocks a variety of apparel, shoes, and accessories from various brands in a moderate price range to appeal to its target customer.
This document provides a summary of fashion trends and recommendations for retailers. It discusses the revival of suede fabrics for spring/summer 2015 and autumn/winter 2016, highlighting key silhouettes. It also notes trends like shoulder exposure, wrap styles, chunky scarves and accessories like belts and sunglasses. The document recommends maximizing suede merchandise and promoting celebrity and runway inspired looks to engage customers. It emphasizes following trends like shoulder exposure to drive category sales and meet customer demand.
This document provides a summary and analysis of key spring/summer 2015 fashion trends for women's and men's wear from Australian brand Laura Lana Creative. Some of the key women's trends highlighted include zip and draw details on jackets, fringing, inserts and paneling, open knit designs, gathered and cut-out silhouettes, and tie fronts. For men, military styling, denim in various styles, lightweight parkers, and golf jackets are emphasized. Color palettes discussed include pastels, deep jewel tones, and various shades of blue. The document also briefly mentions complementary accessory and print design trends.
A fashion brand called Deep Culture offers affordable yet premium quality clothing like shirts, bags, shoes, and accessories for men and women. It started as a small store selling basic shirts but has expanded its product lines. Deep Culture aims to become one of the biggest global brands by promoting its products through celebrities, fashion bloggers, commercials and billboards. Its mission is to showcase how diverse cultures can influence fashion trends. It focuses on providing customers with stylish products that meet current trends while ensuring customer satisfaction.
Hollister is a brand owned by Abercrombie & Fitch that targets 14-18 year olds. It was created with a fictional backstory about John Hollister's surf shop to enhance the brand image. Hollister stores have a theatrical shopping experience designed like vintage surf shops to portray a beach lifestyle selling clothing, accessories, and body care products. The brand aims to be a preppy style for university students and young adults with disposable income, portraying a perfect look through models in their clothing.
Emerge365 is an Italian fashion brand founded in 2008 that sells versatile, high-quality clothing intended to be worn 365 days a year. It currently operates 5 specialty stores in Italy and 10 department stores. The company strives to provide timeless styles that connect customers to a unique brand experience. Emerge365's target customer is educated women ages 25-35 who are willing to spend on quality, environmentally-conscious fashion. For Spring/Summer 2017, the brand will feature classic silhouettes like the boyfriend blazer, dropped crotch shorts, and double layer dress in a color palette inspired by wellness and the changing seasons.
Non esistono prodotti noiosi, solo strategie di comunicazione noioseGummy Industries
Sui social ci sembra scontato che alcuni brand abbiano la possibilità di generare contenuti virali e altri no.
D’altronde, è impossibile comunicare in modo originale prodotti generalmente considerati noiosi e di nicchia, vero?
Non proprio.
Noi crediamo che la storia sia un’altra: non esistono prodotti noiosi, ma solo strategie noiose e ogni prodotto ha dei trend da sfruttare per essere comunicato in modo memorabile.
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
The document is very short and does not contain much substantive information. It appears to be simply thanking someone for watching something, but provides no other context or details about what was watched.
Market study Women's Hi fashion Apparel .pptxRidhi Aggarwal
The first drop of Forever New's new season collection was on display. The store was neatly merchandised and the visual merchandising told the story of each collection seamlessly. Highlights included prints and silhouettes focused on pastel shades and summer solids. Over 140 stock keeping units were displayed across various product categories. New silhouettes and use of trims made each piece stand out. While some pieces like printed silk dresses were slow movers due to high prices, overall the styling, detailing, and design innovation of Forever New's collection positioned it above competitors in the market.
The document provides information about Threads + Stompers, a retailer that sells vintage-inspired clothing and accessories. It is located in Columbus, Ohio's Short North Arts District. The store targets "Experiencers", women interested in unique, retro-style pieces. Threads + Stompers aims to create a relaxed, closet-like atmosphere through its decor and boutique floor plan layout. It stocks a variety of apparel, shoes, and accessories from various brands in a moderate price range to appeal to its target customer.
This document provides a summary of fashion trends and recommendations for retailers. It discusses the revival of suede fabrics for spring/summer 2015 and autumn/winter 2016, highlighting key silhouettes. It also notes trends like shoulder exposure, wrap styles, chunky scarves and accessories like belts and sunglasses. The document recommends maximizing suede merchandise and promoting celebrity and runway inspired looks to engage customers. It emphasizes following trends like shoulder exposure to drive category sales and meet customer demand.
This document provides a summary and analysis of key spring/summer 2015 fashion trends for women's and men's wear from Australian brand Laura Lana Creative. Some of the key women's trends highlighted include zip and draw details on jackets, fringing, inserts and paneling, open knit designs, gathered and cut-out silhouettes, and tie fronts. For men, military styling, denim in various styles, lightweight parkers, and golf jackets are emphasized. Color palettes discussed include pastels, deep jewel tones, and various shades of blue. The document also briefly mentions complementary accessory and print design trends.
A fashion brand called Deep Culture offers affordable yet premium quality clothing like shirts, bags, shoes, and accessories for men and women. It started as a small store selling basic shirts but has expanded its product lines. Deep Culture aims to become one of the biggest global brands by promoting its products through celebrities, fashion bloggers, commercials and billboards. Its mission is to showcase how diverse cultures can influence fashion trends. It focuses on providing customers with stylish products that meet current trends while ensuring customer satisfaction.
Hollister is a brand owned by Abercrombie & Fitch that targets 14-18 year olds. It was created with a fictional backstory about John Hollister's surf shop to enhance the brand image. Hollister stores have a theatrical shopping experience designed like vintage surf shops to portray a beach lifestyle selling clothing, accessories, and body care products. The brand aims to be a preppy style for university students and young adults with disposable income, portraying a perfect look through models in their clothing.
Emerge365 is an Italian fashion brand founded in 2008 that sells versatile, high-quality clothing intended to be worn 365 days a year. It currently operates 5 specialty stores in Italy and 10 department stores. The company strives to provide timeless styles that connect customers to a unique brand experience. Emerge365's target customer is educated women ages 25-35 who are willing to spend on quality, environmentally-conscious fashion. For Spring/Summer 2017, the brand will feature classic silhouettes like the boyfriend blazer, dropped crotch shorts, and double layer dress in a color palette inspired by wellness and the changing seasons.
Coastline is launching a new menswear brand called Metro Retro targeting men ages 18-34. The brand aims to capture the laidback West Coast lifestyle through colorful, easy to mix and match separates. Key items in the inaugural Spring/Summer collection include a baseball jacket, half zip jacket, chino shorts, pleated chino pants, button down shirt, and bomber jacket made from cotton, linen, nylon and polyester blends and priced between $39-66. The goal is to promote an authentic California brand feel that transports the wearer to the beach.
Separate the actual mould - a summary upon punk voguepunkindia0
Punk style started in the actual 1970s whenever rock groups earned this particular craze in order to Liverpool, Big apple as well as other well-known urban centers from the planet.
http://punkindia.com/
This is my final work at college, a merchandise folio where i have created a brand named Void where i did all branding, point of difference and position in market and all graphic work.
The rest of the work included:
-Branding, logo and all graphic designs.
-Create a brand and find point of difference in market and do market research.
-Customer profile research.
-Set suitable price point for brand.
-Reach price point by sourcing approriate fabric and trims.
-Trend research.
-Design a full range and use fabric effectively through out the range.
-Do tech/spec packs to send to pattern maker and maker to communicate my ideas and designs.
Shrimpton Couture is a vintage clothing retailer that sells pieces from famous fashion designers. The catalog introduces the store's history and collaborations. It highlights a collaboration with jewelry designer Anita Quansah London and provides details on her background and collections. The catalog also lists many famous fashion designers whose pieces can be found in the store's inventory and provides information on sizing policies and new costume loan guidelines.
The document outlines an objective research design for conducting an in-depth study of the Levi's brand. It includes three objectives: 1) To study Levi's brand, 2) To study Levi's marketing mix, and 3) To study Levi's consumer and competitor analysis. For each objective, it describes the research design as exploratory and/or descriptive and lists the proposed data collection methods as websites, in-depth interviews, observation, expert advice, and questionnaires. The target sample size is 100 people aged 18-30 years using snowball sampling.
Unit i (1) introduction of fashion termszainabshafi4
This document defines key fashion and apparel terms like style, fashion, garment, silhouette, and provides descriptions of different fashion markets like haute couture, prêt-a-porter, and mass market. It also discusses the fashion design process and elements of garment construction like seams, darts and bodice. International fashion weeks are covered where designers showcase collections six months before each season. Areas of menswear, womenswear, kids fashion and accessories are briefly outlined.
This document provides an analysis of the apparel market and trends for creating a new apparel line. It identifies key short and long-term economic and social trends influencing purchasing behavior, such as a focus on unique pieces and natural fabrics. Competitors like Shakuhachi and Pixie Market are examined, highlighting strengths like varied collections but also weaknesses in prices and quality. The target market is professionals aged 25-34 who prefer eclectic urban styles with neutral and jewel tones and value individuality. Current trends include nautical, preppy and 70s influences with colors like magenta and neutrals. Military styles are declining while stripes and muted prints may also be on the way out.
All Saints is a British clothing brand founded in 1994 known for rock-inspired menswear. It has since expanded to offer womenswear, childrenswear, and home goods. With over 100 stores globally, All Saints aims to produce design-led pieces inspired by culture, music and art. The brand focuses on innovative design, details, fabrics and production techniques to appeal to trend-conscious customers aged 18-35.
Bust the particular mildew a synopsis about punk trendpunkindia0
Punk manner were only available in the actual 1970s when good ole' companies made possible this trend in order to Liverpool, Nyc and also other famous locations with the world. This fashion, usually used by simply rock-stars integrated super-tight denims, attractive t shirts, leather spencer, together with the perspective of frustration and perspire.
http://punkindia.com/
Dive into the fascinating world of denim jeans with our comprehensive guide. From their origins and evolution to styling tips and care instructions, this article covers everything you need to know about this iconic wardrobe staple. Discover the history, versatility, and timeless appeal of denim jeans, and learn how to incorporate them effortlessly into your everyday wardrobe.
This document provides an overview and analysis of several magazine websites. It summarizes the types of content featured on the Vogue, Cosmopolitan, Vanity Fair, GQ, Net-a-Porter/Porter, Marie Claire, and Red magazine websites. Vogue covers fashion, beauty, arts, lifestyle, shopping and video content. Cosmopolitan and Red magazines have a more feminine focus on celebrities, trends and lifestyle. Vanity Fair has a more formal tone and covers politics and current events. GQ targets male audiences with stories on celebrities, products and advice. Net-a-Porter/Porter sells clothing and home goods alongside celebrity interviews. Marie Claire discusses feminist issues and global news alongside
The document discusses traditional clothing worn in rural areas of India. For rural women, traditional clothing includes saris, which are long colorful cloths draped over a blouse. Young girls may wear pavadas. Bindis and indo-western fusion clothing are also common. For rural men, traditional clothes are kurtas. In South India, men often wear long white sheets of cloth called dhotis.
Similar to Global fashion store concept northern liberties (20)
Confidence is Key: Fashion for Women Over 50miabarn9
Unlock your personal style and confidence at 50 and beyond! Our fashion blog provides actionable tips and inspiration on how to improve your dressing sense according to your body type, skin tone, and personal style, ensuring you look and feel amazing.
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
2. About Northern Liberties
• Center City, Philadelphia, Old City
– Home to approx. 4,500 people
• Vibrant community
– Outdoor spaces, growing restaurants, art galleries and
bars
– Open and green
• Percentages
– Married couples 23%
– Families with children 8%
– Young professionals, artists and self-employed
entrepreneurs
• Median household income per annum
– US$37,958
• Variety of transportation options
– SETPA‟s Market-Frankford subway line
– SEPTA‟s bus routes
– Neighborhood is also bikeable and street parking is
usually available
3. Executive Summary
LIBERTINE is a new apparel store that caters to the young and
trendy community in Northern Liberties, Philadelphia. As our
name suggests our focus is to provide unique and stylish apparel
and accessories and position ourselves as the top retail store
serving this particular market.
We are the first and only independently owned „hipster‟ apparel store
in the town of Northern Liberties. Our intentions are to
obtain 80% market share and become a convenient and popular
hub of shopping activity for the local young population as well
others who enjoy wearing exclusive apparel.
LIBERTINE has centralized itself directly in position to the
residential location and social activities of our target market.
We believe that this is critical to our initial success and long-term
growth.
4. Mission Statement & Promise
• Mission Statement:
– LIBERTINE ‟s mission is to offer quality and style in
an assortment of apparel and to accommodate the
unique and minimalist tastes of the young and trendy.
• Promise:
– LIBERTINE brings to you a philosophy of lasting
everyday design that “drives our brand forward.”
5. Store Concept
• „Hipster‟ Fashion
– Not quite old-school
– Not quite metropolitan
– Products designed with a „minimalist‟ concept
• i.e. a moderate/conservative approach
– Shoppers commit to the concept of „new and old‟
• Smooth fittings
• Intellectual flairs
• Casual dress
• Easy-going looks
6. Target Market & Demographics
• The „Young Crowd‟ – i.e. 24-35 years
– Young singles and couples living in the area
– Young customers who have a unique style
• They don‟t want designer labels or what happens to be “in style”
• They want their own look
– To feature independent designs following hipster trends
– Customers who want something that no one else will have
– Many college students with an artsy taste
• Younger, outgoing crowd
• Especially with the amount of bars and clubs located in the area
9. Store Location
Liberty Walk: Shop No. 1030
• Mixed-use development with a village feel
• There are many stores to shop along on the bottom with
apartment buildings on the floors above
• Environment is very friendly and calm
• Most calm and relaxing place in Northern Liberties
10. LIBERTINE will provide a selection of
designs that falls within our mission
statement. Our goal is to carry a selection Our Products
of exclusive apparel from retro, vintage
styles to more modern and colourful
designs.
Management will rely on customer feedback,
suggestions, and sales reports to introduce
or eliminate certain styles and sizes.
The categories and designs we will carry are
listed next.
11. Men – Store Products & Categories
Skirts
Gifts &
Print Tee Shirt & Bottoms Accessories Jewelry
Collectibles
Polo Shirts
Bracelets &
Retro/Vintage/Symbols Jeans Watches For Him
Bangles
Offensive/Irreverent Pants Hats & Scarves Necklaces For Her
Black & White Shorts Ties Rings
Music/Entertainment Bags Earrings
Playful/Colourful Jean Chains
Horror
12. Women – Store Products &
Categories
Jumpsuits Gifts &
Accessorie
Dresses Tops Outerwear Bottoms and Jewelry Collectible
s
Rompers s
Necklace
Casual Print Tops Vests Skirts Watches For Him
s
Summe Hats &
Tunics Cardigans Jeans Earrings For Her
r Scarves
Bangles,
Dressy T-shirts Jackets Pants Ties Bracelets
& Anklets
Tank Tops Shorts Bags Rings
Evening Belts &
Leggings
Tops Chains
Shirts & Polo
Shirts
16. Marketing Promotional Plan
1. Media kit will be distributed online to all major media
outlets in Northern Liberties
• To highlight the grand opening of the first
„hipster‟ apparel retailer in the city
2. 5,000 4x5 color flyers/postcards will be distributed
throughout the city
• E.g. on bus stops, around the Piazza, local cafés
bars and restaurants
3. Spot radio advertisements on at least two local
FM radio stations
- 104.5 & 93.9 WMMR
4. Direct mail program that will further focus on and
target the top 50% customer base with special in-house
sales and promotions
5. Social Media Applications (Facebook, Twitter,
YouTube, Pinterest, Blogging)
– Make it available and accessible to everyone
17. Media Kit
– Fact sheets about LIBERTINE‟s business and its
products
– Common questions and information regarding its
management
– Any other newsworthy information
• E.g. Business cards
– 3 different types of advertisements
18. Online Advertisement
• Magazine Advertisement One
– A cut-out offer for a 10% discount
• Magazine Advertisement Two
– Informing and inviting people to our grand opening event
• Magazine Advertisement Three
– Information regarding our showcase collection
• Of our female collection
• Of our male collection
• Of our unisex collection
19. Flyers, Invites & Business Cards
1. 2,500 full-color postcard flyers with a 10% coupon will be
distributed throughout Northern Liberties
2. 150 grand opening invites will be mailed to potential new
customers two weeks before the grand opening.
Invitation will also include a promotional 10% coupon off a
customer's first purchase.
The customer mailing list has been compiled from contacts the
owners have made while in the community.
3. 3,000 business cards will be distributed around town and at the
opening
With a LIBERTINE Frequent Shopper Card on the reverse side
• Entitling the customer to a 15% discount on the 11th purchase after 10
purchases
20. Opening Event: Organization
Choosing the Day: July 7th 2012
- For Philadelphia Fashion Calendar (All around
Philly.com) events planned every week or 2 weeks
- Until 30th of June the planning is full
Special Event:
- Local Band Performance
21. Opening Event: Band Performance
1. Idea
- To involve local band to perform at our store opening
2. Music:
- “The Ark”, “Hang On”, “Black- Red”, “These Days”
3. Our Aim
- To go beyond normal fashion stores
- To create hipster atmosphere while launching
- To be perceived as a laidback store where customers can
chill while shopping and enjoy listening to their favorite
music
22. Opening Event: Timeline
18.00-18.05 Official Welcoming of the Guests by Moderators (Male and Female Pair)
18.05-18.10 CEO Welcome Talk
18.10-18.14 CEO Thank-you Speech for the Special Guests
18.14-18.33 Special Guests Talk
18.33-18.39 Handing Flowers to the Special Guests
18.39-18.42 Official Opening: Cutting the Ribbon; Fanfares in the Background
18.42-18.54 Four Hostesses Dispensing Lamps of Champagne
18.54-18.57 Official Champagne Toast
18.57-19.00 Announcing the Start of Special Guests
19.00-19.28 Band Performance
19.28-19.30 Inviting Guests to Have a Look Around the Shop
20.30-21.00 Shop and Press Time
21.00-21.50 Official Buffet
21.50-21.57 Drawing The Winner of the Lottery
21.57-22.00 Summary of the Store Opening
28. Projected Start-Up Summary
Start-up Requirements and Expenses
Requirements
Rent $1,000
Grand Opening Event $400
Telephone & Utilities (3 months) $1,400
Business Insurance $600
Advertising & Print Promotions $1,000
Store Fixtures/Decorations $1,500
Computer/Cash Register $800
Signage (Including Permits) $400
Business/Office Supplies $400
Website & Internet Management $500
Social Media & Viral Marketing $1,000
Total Start-up Expenses $9,000
Start-up Assets
Cash Required $2,000
Start-up Inventory $8,000
Other Current Assets $0
Long-term Assets $0
Total Assets $10,000
Total Requirements $19,000
Editor's Notes
Our store will be opened at Liberties Walk in Northern Liberty. Liberties Walk is a mixed-use development area with a village feel. There are many stores to shop along on the bottom with apartment buildings on the floors above. The area is very friendly, calm and relaxing which suits the laid-back style of our shop and hipsters. There are quite a lot of individual shops and some restaurants in this area. It’s like a small neighbourhood. We think those shops can help attract our target customers.Our store will be located in the middle of Liberties Walk cornering North American Street as well. People will be able to see our window displays when they drive along North American Street.
For our store plan, and according to our US team, our store will be estimated at a score of about 300 squarefeet. The size should hopefully coincide with a similar footage to hotel rooms. If customers are to walk into the shop, they should be able to view our newest arrivals which are displayed on a 3-level stack display table. On the left-hand side of the front door, there will be 2 mannequins on display; one male and the other displaying what we have in our collection. To the right of our entrance, is the cashier’s desk. We have made sure that somebody would stand at the entrance, to welcome everybody into our shop. To be able to greet our customers, has always been our first welcoming policy.The shop will be divided into 3 areas. The left half of the shop will be for men’s clothing. T-shirts and shirts will be hung on the racks. Bottoms, such as jeans and trousers will be kept tidily on a glass-made display table. The same setting applies for the women’s apparel which will occupy the right half of the store. At the back of the store, there will be 2 wall modular cabinets displaying accessories like hats, belts and bags. And there will also be 2 wall shelves. Glasses in which many hipsters like to wear will be displayed on them, and just for their optional choices.
Plants, Flowers and Art
For the look and feel of the shop, we chose to go for a simple but stylish ambience so as to respect our ‘minimalist’ concept. The atmosphere will be very laid-back and humble, just like the neighbourly area of Liberties Walk, where there is precluded feeling of relaxation. The shop is stylish but we will add the vintage elementto it. Our store will value a sense of space as well as respect the cleanliness of a store.We will use earth-tone colours such as grey and brown as the main theme of the shop. These colours are unisex which, should hopefully coincide with our ‘hipster’ and trendy customers.The shop will use ambient lighting which, should not be too bright and not too dark. The lights will be very soft in effect. We would like to infix several funky spotlights above our new arrivals and to the the clothes racks as well.We will also put focus on music Therefore, our shop will be constantly playing newly emerging and independent music, such as, for example, Com Truise’s “Brokendate”, Tearjerker “Rare” or Chairlift’s “Met Before”. This is to relate our concept towards our target market, simply because of their uniqueness and their fashion choice.
URBANITE will follow an aggressive yet creative marketing promotional plan.This will allow us to focus directly on our target customer while still being conservative with our advertising dollars.We have selected 5 methods of promotion. That includes: media kit, flyers/postcards, spot radio advertisements, direct mail program and social media applications. Lets have a further look into them.
Our media kit will be composed of fact sheets about ALTERNITE’s business and its products, common questions and information regarding its management plus any other newsworthy information. In addition, we will attach three different types of advertisements. It will be distributed online to provide the essential information about our company.
We will create three different types of ads: cut-out 10%discount offer, invitation ad, and showcase ad presented in three versions: female, male and unisex collections.
We have also decided to create 2,500 full-color postcards that will include 10% discount, 150 grand opening invites that we will directly send to our new potential customers, and 3,000 business cards with Loyalty Card at the reverse side.
Our opening event will held a special event that is a local band performance. (Band name) will play their most famous and recognizable songs such as (…). Our aim is to go beyond a normal fashion store and create a chilled hipster atmosphere while launching. In a long term we would like to be perceived as a laidback store where shopping after work will be a form of pleasure to our targeted market.
Here you can have a look at our timeline of opening event. Now, boys will continue introducing you to our online promotion strategy.
Alternite will create a page on facebook,an account on twitter and Pinterest. Our daily updates on these mediawill keep our target customers close to the hipster trend. All users are free to upload information and pictures about hipster in order to exchange concepts and boost the popularity of hipster. People who like our page, share our hipster design with their friends and regularly offer us some constructive comments are also able to receive an exclusive 10% discount. Such online coupons with discounts will definitely attract their amazing hipster looks.And forPinterest, it serves as a platform to organize and share all the hipster itemswe find on the web. We believe that Hipster fans would definitely love to share their views on their fashion experience there, especially hipster style because Pinterest is a relatively more popular social medium amongst young hipster in Philadelphia. Therefore, browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.With the promotional power of these social media, our brand Alternite can easily reach our target customers. Also from time to time, we will launch online advertising. Appealing design and attractive models give a positive image to the public. Eventually Alternite will be more familiar to our target customers day after day and become an alternative of fashion style for them. Alternite will not necessarily want people to shop at our store, but to promote the positive image of hipster as well as our brand.
People can upload their hipster looks to Facebook or Twitter to win an attractive cash coupon up to USD$ 50 every week! We will have a weekly contest and choose who is the best look of the week. The picture with the most LIKE will be likely to be HIPSTER of the Week and the winner can not only receive an attractive cash coupon up to USD$ 50 , but also enjoy a privilege experience at our store. For those we like their hipster pictures, they will also receive an exclusive 10% discount on their visit within a month.In this sense, hipster fans become more willing and eager to share their fashion experience and promote our brand to their friends.