This document provides guidelines for a visual merchandising campaign launch plan, including store layout examples and product placement instructions. Key elements include launching new campaigns for "Satisfaction Guaranteed" and "£30 Sets, Sexy Lace & Everyday Sexy". Example floor plans show how to arrange priority areas and product ranges in different store formats. Detailed product lists and POS are provided to fill wall bays and gondolas according to the layout. Proper visual merchandising is emphasized to maximize commercial performance.
This document provides a guide to visual merchandising for small retailers. It discusses exterior presentation including signs, awnings, landscaping and window displays. It then covers interior presentation and principles of design such as balance, emphasis, proportion, rhythm and harmony. It also discusses use of color and lighting in displays. The document provides recommendations for using props, fixtures and signage effectively and common errors to avoid in visual displays. The overall purpose is to help small retailers improve their visual merchandising through effective design and presentation techniques.
Sexting refers to sending sexually explicit messages or images by cell phone or online. It became a popular term in 2005 when people started blending "sex" and "texting". Sexting raises legal and safety issues, especially when involving minors. Parents can help prevent problematic sexting by monitoring their children's phone and internet use and having open discussions about relationships, sexuality and responsible decision making.
The document discusses the results of a survey given to students at West High School about their experiences with and opinions on sexting. Some key findings include:
- 16% of students reported having sexted themselves
- 88% know someone who has sexted
- 88% think sexting is common among teenagers
- 76% believe sexting can relate to other problems in people's lives
- 72% were aware that sexting is illegal for those under 18
RETAIL IN STORE COMMUNICATION / VISUAL MERCHANDIZING Think As Consumer
The document discusses various visual merchandising initiatives undertaken by Reliance Value Format over the past 12-24 months. It describes campaigns like Cost-to-Cost during the Republic Day weekend in 2009 and Ghar Sajao Ghar Basao during Diwali period from September to December 2008. It provides details of the marketing strategies, visual elements used like banners, standees, and outcomes of these campaigns. The document emphasizes using visual merchandising to effectively communicate offers and enhance customer shopping experience.
Sexting refers to sending sexual content such as naked or suggestive pictures via cell phones or the internet. Many teens between 12-22 participate in sexting, with over half reporting receiving sexually suggestive texts and about a third sending or receiving nude images intended to be private. However, sexting pictures can be shared without consent, leading to bullying, depression, and in rare cases suicide. Those who receive or distribute nude pictures of minors may also face legal consequences like child pornography charges.
Visual merchandising can be simply defined as the physical presentation of products. It is the coordination of all physical elements of a business to project the right image. Visual merchandising has increased tremendously in importance with the growth of self-service retailing. Good to marketing & presenting is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products.
Sexting, the act of sending sexually explicit messages or photos electronically, has become a problem among teens. While some teens view it as harmless flirting, it can have serious emotional consequences if the images are shared further, such as bullying, depression, and in some cases suicide. Current sexting laws punish offenders with felony charges and sex offender registry, but legislators are considering reducing charges to misdemeanors for teen sexting to avoid severe lifelong consequences. Educating teens on the risks and changing the laws are proposed as solutions.
The document discusses various aspects of visual merchandising and store displays including the importance of visual merchandising, types of store layouts, merchandise presentation techniques, interior displays, window displays, and display evaluation. It provides details on selling areas versus support areas, hanging techniques, common fixture types, wall arrangements, display locations, grouping strategies, props, signage, and window display types.
This document provides a guide to visual merchandising for small retailers. It discusses exterior presentation including signs, awnings, landscaping and window displays. It then covers interior presentation and principles of design such as balance, emphasis, proportion, rhythm and harmony. It also discusses use of color and lighting in displays. The document provides recommendations for using props, fixtures and signage effectively and common errors to avoid in visual displays. The overall purpose is to help small retailers improve their visual merchandising through effective design and presentation techniques.
Sexting refers to sending sexually explicit messages or images by cell phone or online. It became a popular term in 2005 when people started blending "sex" and "texting". Sexting raises legal and safety issues, especially when involving minors. Parents can help prevent problematic sexting by monitoring their children's phone and internet use and having open discussions about relationships, sexuality and responsible decision making.
The document discusses the results of a survey given to students at West High School about their experiences with and opinions on sexting. Some key findings include:
- 16% of students reported having sexted themselves
- 88% know someone who has sexted
- 88% think sexting is common among teenagers
- 76% believe sexting can relate to other problems in people's lives
- 72% were aware that sexting is illegal for those under 18
RETAIL IN STORE COMMUNICATION / VISUAL MERCHANDIZING Think As Consumer
The document discusses various visual merchandising initiatives undertaken by Reliance Value Format over the past 12-24 months. It describes campaigns like Cost-to-Cost during the Republic Day weekend in 2009 and Ghar Sajao Ghar Basao during Diwali period from September to December 2008. It provides details of the marketing strategies, visual elements used like banners, standees, and outcomes of these campaigns. The document emphasizes using visual merchandising to effectively communicate offers and enhance customer shopping experience.
Sexting refers to sending sexual content such as naked or suggestive pictures via cell phones or the internet. Many teens between 12-22 participate in sexting, with over half reporting receiving sexually suggestive texts and about a third sending or receiving nude images intended to be private. However, sexting pictures can be shared without consent, leading to bullying, depression, and in rare cases suicide. Those who receive or distribute nude pictures of minors may also face legal consequences like child pornography charges.
Visual merchandising can be simply defined as the physical presentation of products. It is the coordination of all physical elements of a business to project the right image. Visual merchandising has increased tremendously in importance with the growth of self-service retailing. Good to marketing & presenting is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products.
Sexting, the act of sending sexually explicit messages or photos electronically, has become a problem among teens. While some teens view it as harmless flirting, it can have serious emotional consequences if the images are shared further, such as bullying, depression, and in some cases suicide. Current sexting laws punish offenders with felony charges and sex offender registry, but legislators are considering reducing charges to misdemeanors for teen sexting to avoid severe lifelong consequences. Educating teens on the risks and changing the laws are proposed as solutions.
The document discusses various aspects of visual merchandising and store displays including the importance of visual merchandising, types of store layouts, merchandise presentation techniques, interior displays, window displays, and display evaluation. It provides details on selling areas versus support areas, hanging techniques, common fixture types, wall arrangements, display locations, grouping strategies, props, signage, and window display types.
Emerge365 is an Italian fashion brand founded in 2008 that sells versatile, high-quality clothing intended to be worn 365 days a year. It currently operates 5 specialty stores in Italy and 10 department stores. The company strives to provide timeless styles that connect customers to a unique brand experience. Emerge365's target customer is educated women ages 25-35 who are willing to spend on quality, environmentally-conscious fashion. For Spring/Summer 2017, the brand will feature classic silhouettes like the boyfriend blazer, dropped crotch shorts, and double layer dress in a color palette inspired by wellness and the changing seasons.
This document is the October 2012 issue of PA Life magazine. It includes articles on healthy snacking options for the office, fashion tips for the autumn/winter season, and recommendations for unique event venue spaces in London. It also previews entertainment shows and contains advertisements for various business services.
This visual merchandising portfolio contains samples of work by Bari Boulter, including shadowboxes, window displays, and merchandising directives created for brands such as Planet Blue, Hunter, and Nasty Gal. The portfolio demonstrates Boulter's creative and visual skills in communicating brand images and aesthetics through merchandise displays and layouts.
The document provides a history of the Chanel brand and outlines plans for a new product line of Chanel plates. It discusses how Coco Chanel revolutionized women's fashion in the early 1900s with her simple yet elegant styles. The document then outlines Chanel's expansion into perfumes, jewelry, bags and other products. It proposes launching a new line of decorative plates inspired by Chanel's iconic styles and symbols to extend the brand into home goods. The proposed plate collection includes 7 different designs that will only be sold in Chanel stores to maintain an exclusive brand image.
The document provides information about Haggar's spring 2014 marketing and product line. It includes their vision, marketing plans with various retailers, new performance cotton slacks being introduced, and assortment overviews for dress and casual pants and suits. The performance cotton slacks are highlighted as wrinkle-free, quick drying, stain resistant, and with stretch and a flex waist for comfort. The marketing and assortment plans show where various styles will be presented and sold.
This document is a magazine from WestQuay shopping centre that provides fashion, beauty, lifestyle and shopping content. It includes summaries of new stores at WestQuay like a frozen yogurt shop, student shopping events. It also features fashion trends for spring/summer like lace dresses, stripes and denim, and showcases outfits from stores like Marks & Spencer incorporating these trends. Other sections cover beauty, menswear, sportswear, gifts and travel for the season.
This document summarizes the current state and future outlook of the European outlet center industry. It finds that there are currently 194 outlet centers in Europe totaling over 3.3 million square meters of retail space. Several new centers opened in 2013 and expansion is planned through 2015. Top occupying brands like Nike, Levi's, and Puma are continuing to expand their outlet store portfolios. The document also examines factors like location, design, brand mix, and operator that contribute to outlet center performance and success. It concludes that occupiers need better ways to identify the highest performing centers as choices continue to grow.
This document provides a weekly summary and trend analysis from a fashion consultant. It includes discussions of upcoming trends like flared bottoms and shirt dresses, top selling items internationally, celebrity style influences like Kendall Jenner, potential winter 2016 items focusing on folkloric prints and textures, and transitional styling from summer to fall. The consultant provides visual examples and recommends how brands can incorporate these trends.
Back to Basics is a women's clothing store opening in San Antonio, Texas that will offer basic, versatile pieces for professional women ages 25-35. The store aims to open in May 2010 on the River Walk, a popular tourist destination. It will target local women making a median income who enjoy an active social life. The store atmosphere will be upscale yet comfortable, featuring gray and purple decor. Mannequins and displays will showcase outfits built around the store's top 10 essential items like the classic black dress.
This document provides a style source for summer 2015 deliveries 1-3. It includes mood boards, color palettes, and articles with themes for each month (April, May, June). The April section highlights blue and white styles inspired by coastal locations, introduces new denim fits and washes, and features blazers and accessories. The May section focuses on global neutrals, vintage bootcut jeans, and a Lucky Lotus yoga-inspired capsule collection. The June section previews sunset-inspired colors and essential tops.
This document provides promotional information and inspiration for a summer wardrobe and accessories. It includes advertisements for clothing and accessories from various brands like Michael Kors, Desigual, and Arnotts. It also features a section on essential beauty products for summer. Pictures showcase outfits, swimwear, bags, sunglasses and other items to help readers envision putting together their own summer looks.
Fashion Merchandising Final - Sandra PostMarie Post
This was my final capstone project for FM 225 at FIT.
Subject to copyright. All work belongs to Sandra Post.
The following instructions were given for this project:
PROJECT OBJECTIVE
To function as a buyer, planner and merchandiser To plan, buy and assort the business of your choice using the merchandising concepts learned in class during the semester.
To distribute your buy to stores and fixtures based on the parameters of your business.
To create a pricing and promotional plan that will attract the customer to your business.
PROCEDURE
1 Pick a department or category of merchandise that you would like to be the merchant for. Keep in mind that you will need to represent your department visually using fashion websites, magazines sketches, etc.
You can pick an existing department in a store or create one of your own. You can be branded merchandise or private label. You must "OK" this business with me before you begin.
2 Break down your department into classifications. You must have at least 5 classifications representing distinct differences within the department. Be specific.
Creating an analysis of your class breakdown in EXCEL is mandatory.
3 What styles are you going to buy? Pick the assortment you would like to see on the floor for the season you are buying for. Research magazines, fashion forecasting sites, existing retailers, to help you decide what to buy . You need to see how your Department is merchandised. You will then build an assortment by searching for the examples that represent each classification and key item. Make sure key items are a meaningful % of your classification. The fashion forecasting sites can help you with your decisions of what to buy. Remember not every class has to have a key item and some classes may have more than one.
4. Think about what you want your department to look like and layout a floor plan. Draw the fixtures (t-stands, 4-ways, tables, wall presentations)
(Your department should not have less than 10 fixtures or more than 20.)
THE FINANCIALS
1 You will be making your buy for 10 stores. You will assign a cost and retail to each item in your department. When you are done you will total up the buy, by vendor, on purchase orders. If you have 5 vendors than you will need 5 separate purchase orders. You will have TWO clusters for this buy. It will be your decision on how many stores will be in each cluster and the differences in Customer base. This must be documented in your projects.
2 Total up your purchases by classification. How much does each classification represent to the total department. Include key items.
The document is a term project for a fashion merchandising class presented by Tiffany Chang, Chris Zhang, and Sampson Su. It includes an introduction of Barneys department store, trend forecasting for spring 2017, an assortment and classification plan, purchase orders, a 6-month merchandising plan, and proposed floor plans and promotional strategies. The group divides responsibilities with Tiffany covering customer profiles and trends, Chris covering store introduction and floor plans, and Sampson covering retail math, merchandising, and customer service.
The document provides contents for a fashion design portfolio including sections for bio, illustrations, technical flats, product development, research and sourcing, evening wear, and women's wear. It also includes illustrations of technical drawings for clothing and descriptions of coursework involving product development, researching factories, and creating a line sheet.
This document provides information about ES Magazine, including contact details for advertising representatives, editorial staff, circulation figures, and technical specifications for advertising. ES Magazine is a weekly fashion and lifestyle magazine distributed with the London Evening Standard newspaper. It has a readership of over 1.1 million affluent Londoners aged 25-54. The document outlines the magazine's sections, potential for online advertising extensions, and advertising rates and deadlines.
Imonni is an Australian clothing brand inspired by Melbourne's carefree street style and iconic laneways. The brand focuses on wardrobe essentials made from natural fibers like checks and stripes, which never go out of style. While some on-trend pieces are offered, the overall aesthetic is minimalist and monochromatic. The target customer appreciates quality, reliability and a versatile style, shopping both vintage and fast fashion. Imonni clothing allows for individual self-expression in a busy, ever-changing world.
This document provides a summary of Gap Inc. and H&M's histories from their founding to present day. Some key details include:
- Gap Inc. was founded in 1969 and introduced brands like Banana Republic, Old Navy, Athleta and Intermix over the decades.
- H&M was founded in 1947 in Sweden and expanded globally, launching brands like COS and collaborating with designers.
- Both companies grew through strategic acquisitions and by tapping into trends through affordable fashionable clothing. They have also increased sustainability and ethical practices over time.
This document provides information about the men's apparel industry, including its history, key concepts, categories of men's clothing, and trends. It discusses how the industry has evolved from made-to-measure suits in the 1800s to today's acceptance of ready-to-wear clothing. The document also outlines the size and locations of manufacturers, how lines are designed, market segments, and roles of branding and advertising in marketing men's apparel. Finally, it analyzes shopping experiences at different stores and describes trends in men's blazers.
Emerge365 is an Italian fashion brand founded in 2008 that sells versatile, high-quality clothing intended to be worn 365 days a year. It currently operates 5 specialty stores in Italy and 10 department stores. The company strives to provide timeless styles that connect customers to a unique brand experience. Emerge365's target customer is educated women ages 25-35 who are willing to spend on quality, environmentally-conscious fashion. For Spring/Summer 2017, the brand will feature classic silhouettes like the boyfriend blazer, dropped crotch shorts, and double layer dress in a color palette inspired by wellness and the changing seasons.
This document is the October 2012 issue of PA Life magazine. It includes articles on healthy snacking options for the office, fashion tips for the autumn/winter season, and recommendations for unique event venue spaces in London. It also previews entertainment shows and contains advertisements for various business services.
This visual merchandising portfolio contains samples of work by Bari Boulter, including shadowboxes, window displays, and merchandising directives created for brands such as Planet Blue, Hunter, and Nasty Gal. The portfolio demonstrates Boulter's creative and visual skills in communicating brand images and aesthetics through merchandise displays and layouts.
The document provides a history of the Chanel brand and outlines plans for a new product line of Chanel plates. It discusses how Coco Chanel revolutionized women's fashion in the early 1900s with her simple yet elegant styles. The document then outlines Chanel's expansion into perfumes, jewelry, bags and other products. It proposes launching a new line of decorative plates inspired by Chanel's iconic styles and symbols to extend the brand into home goods. The proposed plate collection includes 7 different designs that will only be sold in Chanel stores to maintain an exclusive brand image.
The document provides information about Haggar's spring 2014 marketing and product line. It includes their vision, marketing plans with various retailers, new performance cotton slacks being introduced, and assortment overviews for dress and casual pants and suits. The performance cotton slacks are highlighted as wrinkle-free, quick drying, stain resistant, and with stretch and a flex waist for comfort. The marketing and assortment plans show where various styles will be presented and sold.
This document is a magazine from WestQuay shopping centre that provides fashion, beauty, lifestyle and shopping content. It includes summaries of new stores at WestQuay like a frozen yogurt shop, student shopping events. It also features fashion trends for spring/summer like lace dresses, stripes and denim, and showcases outfits from stores like Marks & Spencer incorporating these trends. Other sections cover beauty, menswear, sportswear, gifts and travel for the season.
This document summarizes the current state and future outlook of the European outlet center industry. It finds that there are currently 194 outlet centers in Europe totaling over 3.3 million square meters of retail space. Several new centers opened in 2013 and expansion is planned through 2015. Top occupying brands like Nike, Levi's, and Puma are continuing to expand their outlet store portfolios. The document also examines factors like location, design, brand mix, and operator that contribute to outlet center performance and success. It concludes that occupiers need better ways to identify the highest performing centers as choices continue to grow.
This document provides a weekly summary and trend analysis from a fashion consultant. It includes discussions of upcoming trends like flared bottoms and shirt dresses, top selling items internationally, celebrity style influences like Kendall Jenner, potential winter 2016 items focusing on folkloric prints and textures, and transitional styling from summer to fall. The consultant provides visual examples and recommends how brands can incorporate these trends.
Back to Basics is a women's clothing store opening in San Antonio, Texas that will offer basic, versatile pieces for professional women ages 25-35. The store aims to open in May 2010 on the River Walk, a popular tourist destination. It will target local women making a median income who enjoy an active social life. The store atmosphere will be upscale yet comfortable, featuring gray and purple decor. Mannequins and displays will showcase outfits built around the store's top 10 essential items like the classic black dress.
This document provides a style source for summer 2015 deliveries 1-3. It includes mood boards, color palettes, and articles with themes for each month (April, May, June). The April section highlights blue and white styles inspired by coastal locations, introduces new denim fits and washes, and features blazers and accessories. The May section focuses on global neutrals, vintage bootcut jeans, and a Lucky Lotus yoga-inspired capsule collection. The June section previews sunset-inspired colors and essential tops.
This document provides promotional information and inspiration for a summer wardrobe and accessories. It includes advertisements for clothing and accessories from various brands like Michael Kors, Desigual, and Arnotts. It also features a section on essential beauty products for summer. Pictures showcase outfits, swimwear, bags, sunglasses and other items to help readers envision putting together their own summer looks.
Fashion Merchandising Final - Sandra PostMarie Post
This was my final capstone project for FM 225 at FIT.
Subject to copyright. All work belongs to Sandra Post.
The following instructions were given for this project:
PROJECT OBJECTIVE
To function as a buyer, planner and merchandiser To plan, buy and assort the business of your choice using the merchandising concepts learned in class during the semester.
To distribute your buy to stores and fixtures based on the parameters of your business.
To create a pricing and promotional plan that will attract the customer to your business.
PROCEDURE
1 Pick a department or category of merchandise that you would like to be the merchant for. Keep in mind that you will need to represent your department visually using fashion websites, magazines sketches, etc.
You can pick an existing department in a store or create one of your own. You can be branded merchandise or private label. You must "OK" this business with me before you begin.
2 Break down your department into classifications. You must have at least 5 classifications representing distinct differences within the department. Be specific.
Creating an analysis of your class breakdown in EXCEL is mandatory.
3 What styles are you going to buy? Pick the assortment you would like to see on the floor for the season you are buying for. Research magazines, fashion forecasting sites, existing retailers, to help you decide what to buy . You need to see how your Department is merchandised. You will then build an assortment by searching for the examples that represent each classification and key item. Make sure key items are a meaningful % of your classification. The fashion forecasting sites can help you with your decisions of what to buy. Remember not every class has to have a key item and some classes may have more than one.
4. Think about what you want your department to look like and layout a floor plan. Draw the fixtures (t-stands, 4-ways, tables, wall presentations)
(Your department should not have less than 10 fixtures or more than 20.)
THE FINANCIALS
1 You will be making your buy for 10 stores. You will assign a cost and retail to each item in your department. When you are done you will total up the buy, by vendor, on purchase orders. If you have 5 vendors than you will need 5 separate purchase orders. You will have TWO clusters for this buy. It will be your decision on how many stores will be in each cluster and the differences in Customer base. This must be documented in your projects.
2 Total up your purchases by classification. How much does each classification represent to the total department. Include key items.
The document is a term project for a fashion merchandising class presented by Tiffany Chang, Chris Zhang, and Sampson Su. It includes an introduction of Barneys department store, trend forecasting for spring 2017, an assortment and classification plan, purchase orders, a 6-month merchandising plan, and proposed floor plans and promotional strategies. The group divides responsibilities with Tiffany covering customer profiles and trends, Chris covering store introduction and floor plans, and Sampson covering retail math, merchandising, and customer service.
The document provides contents for a fashion design portfolio including sections for bio, illustrations, technical flats, product development, research and sourcing, evening wear, and women's wear. It also includes illustrations of technical drawings for clothing and descriptions of coursework involving product development, researching factories, and creating a line sheet.
This document provides information about ES Magazine, including contact details for advertising representatives, editorial staff, circulation figures, and technical specifications for advertising. ES Magazine is a weekly fashion and lifestyle magazine distributed with the London Evening Standard newspaper. It has a readership of over 1.1 million affluent Londoners aged 25-54. The document outlines the magazine's sections, potential for online advertising extensions, and advertising rates and deadlines.
Imonni is an Australian clothing brand inspired by Melbourne's carefree street style and iconic laneways. The brand focuses on wardrobe essentials made from natural fibers like checks and stripes, which never go out of style. While some on-trend pieces are offered, the overall aesthetic is minimalist and monochromatic. The target customer appreciates quality, reliability and a versatile style, shopping both vintage and fast fashion. Imonni clothing allows for individual self-expression in a busy, ever-changing world.
This document provides a summary of Gap Inc. and H&M's histories from their founding to present day. Some key details include:
- Gap Inc. was founded in 1969 and introduced brands like Banana Republic, Old Navy, Athleta and Intermix over the decades.
- H&M was founded in 1947 in Sweden and expanded globally, launching brands like COS and collaborating with designers.
- Both companies grew through strategic acquisitions and by tapping into trends through affordable fashionable clothing. They have also increased sustainability and ethical practices over time.
This document provides information about the men's apparel industry, including its history, key concepts, categories of men's clothing, and trends. It discusses how the industry has evolved from made-to-measure suits in the 1800s to today's acceptance of ready-to-wear clothing. The document also outlines the size and locations of manufacturers, how lines are designed, market segments, and roles of branding and advertising in marketing men's apparel. Finally, it analyzes shopping experiences at different stores and describes trends in men's blazers.
1. 1
V M G U I D E L I N E S
GUIDELINE LIVE:
18th July 2016
CONTENTS:
• Introduction
• Campaign Launch Plan
• Guidelines
• VM Manifesto
KEY:
Important Information
Fragmented Lines
Lines arriving mid-phase
i
SATISFACTION GUARANTEED
TOP 20
KEEP YOUR VM GUIDE AT THE TILL POINT FOR
REFERENCE
Lines arriving mid-phase
2. 2
V M M A N I F E S T O
ARM CANDY:
Store arm density must e shopable. Customers
need to be able to find their size instantly.
LAUNCH WITH LOVE:
New product launches are consistent and
confidently follow the principles set out in the VM
Guidelines
KEEP IT FRESH:
Old and past it POS must go! Contact VM if you
need help.
STAY CLASSY:
Shop floor cleaning is part of your
merchandising process, only our minds are dirty.
Store standards are important!
STEAM QUEEN:
Every item that comes in looking less than
perfect needs to be steamed. Refer to Steaming
guide.
MONEY MAKERS:
Commercially maximise visual merchandising by
reading the weekly updates and implementing
changes when advised.
3. 31
I N T R O U C T I O N S T O R E L A Y O U T
KEY
SILVER SHOP FITTINGS
CRICLE BAYS
STANDARD BAY
GONDOLA
CAKE STAND
THIRD WINDOW
KEY
PINK SHOP FITTINGS
POLE BAY
STANDARD BAY
GONDOLA
CAKE STAND
THIRD WINDOW
KEY
BLACK CONCEPT SHOP FITTINGS
STANDARD BAY
GONDOLA
CAKE STAND
THIRD WINDOW
The normal floor plan has been changed to a ‘Launch plan’ giving you a list of collections and products to merchandise in
each area of your store.
Use the example store layouts to plan your store for launch.
- You will need to adapt the example layouts based on the amount of wall space / gondolas in your store
- Use the tips highlighted specific to your store concept
- Think about customer flow and obvious cut of points, such as till points, Colum’s and wall shape/ space
sightlines should be considered when planning the layout at the back of store
- Erotic lingerie should flow into / adjacent to sexcessories and sex toys
- VM guidelines need to be followed for 4 areas
CAMPAIGN
Satisfaction Guaranteed
CAMPAIGN
£30 Sets, Sexy Lace &
Everday Sexy
BOUDOIR/ LINGERIE
COLLECTIONS
EROTIC LINGERIE
4. 4
4
E X A M P L E F L O O R P L A N
B l a c k C o n c e p t S t o r e
BOUDOIR/
LINGERIE
COLLECTIONS
EROTIC LINGERIE
CAMPAIGN
£30 Sets, Sexy Lace &
Everyday Sexy
CAMPAIGN
Satisfacton Guaranteed
Challenge; black concept stores have limited / fixed arm positions
Solution; Adjust the flow to incorporate more wall space
Challenge; the till point break has created a small area at the front of the store
Solution; use the break to define the start of the next priority area; incorporate the floor fixtures behind the
third window for additional space
Challenge; erotic lingerie needs to be adjacent to sex toys
Solution; adjust the flow to include both sides of the store, creating a destination area and Highlighting in
customer flow
Customer Flow
1
1
2
3
2
3
5. 52
E X A M P L E F L O O R P L A N
P i n k S t o r e
CAMPAIGN
Satisfaction Guaranteed
BOUDOIR/ LINGERIE
COLLECTIONS
EROTIC LINGERIE
CAMPAIGN
£30 Sets, Sexy Lace &
Everyday Sexy
Customer Flow
Challenge; Pink stores have poles in set positions at the front of store, the desired product layout is not always
achievable in this area
Solution; Adjust the bay flow to ensure the priority ranges are executed well
Challenge; the till point has created a break in the flow of the wall
Solution; use the break in the wall to define the start of the next priority area; incorporating floor fixtures in the
main customer flow
Challenge; the back area of the store is too small for the ranges merchandised in this area
Solution; adjust the flow to incorporate an additional wall space, highlighting this area in customer flow
1
1
2
3
2
3
6. 6
L A U N C H P L A N 2 0SATISFACTIONGUARANATEED£30SETS
SATISFACTION
GUARANTEED
THIRD WINDOW
FOLLOW GUIDE
SATISFACTION GUARANTEED FASHION MAY - BOUDOIR - LILAH - DAPHNE - AUDRINA -
£30 SETS - SEXY LACE RED WHITE BLACK NUDE TEAL
CAMPAIGN LAUNCH CUSTOMER FLOW -------> EROTIC LINGERIE
RED & BLACK EROTIC - DATE NIGHT - SEXCESSORIES - BOXED EROTIC
CAMPAIGN LAUNCH
Gondola 1
Fashion
Gondola 2
Fashion
Gondola 3
Vivienne
CAMPAIGN LAUNCH
Gondola 1 Gondola 4
Seville & Bibi Kenzie & Valenica
Gondola 2 Gondola 5
Morella & Dark Floral Sexy Lace Cobalt
Gondola 3 Gondola 6
Orta & Palmera Sexy lace Pink & Coral
CAMPAIGN PRODUCT LAUNCH CUSTOMER FLOW --------> BOUDOIR - LINGERIE COLLECTIONS
EROTIC LINGERIE
Gondola 1
Santanna
Gondola 2
Montanna & Alvera
Gondola 3
Hoisery
Gondola 4
2 for £16 Knickers
Solutions
BOUDOIR
Gondola 1
Feather Animal Print & Zaffre
Gondola 2
Voyuer & Avery
Gondola 3
Playwear
Gondola 4
Nicolette & Willa Pink
Continuing Lingerie Lines
Swimwear Sale
Continuing Nightwear Lines
7. 7
6
M E R C H A N D I S I N G P L A N
F O R A D D I T I O N A L R A N G E S
The following collections are not shown visually in the VM gidelines;
Fragmented/ Older collections
Marked down/ Not a priority for this campaign
SOLUTIONS
Extreme boost black/ red Including
brief
Extreme boost black/ black Including
brief
Extreme boost orchid Including
brief
Extreme boost white Including
brief
Triple boost nude/ black Including
brief/
cami
suspender
Backless and Strapless nude Including
brief
Backless and Strapless black Including
brief
Silicone black Including
brief
Silicone nude Including
brief
Extreme boost ivory/ black Including
brief
LINGERIE
Nicolette
Willa Pink
Penny Ivory
Madeline
Bailey Body White
Sasha Robe Ivory
Mrs Robe Ivory
SWIMWEAR SALE STOCK
Mai Black
Azure
Mojito
Sunrise
Mai Red
Zinnia
Tai
Celio
Sandia
Julep
Colada
NIGHTWEAR
Meiying PJ Set
Serena Robe
Sascha Robe Black
Cherry Chemise set red/black
Drop it like a squat PJ set
Alana pinstripe cami set black
Satin PJ set red
Mesh teddy black
Cherry chemise set cobalt
All my boobs set grey
Satin nightshirt black
Modal cami top black/ivory
Modal chemise black/ivory
Modal short black/ivory
Modal trouser black/ivory
Space remaining on
gondola or equal space
9 8 7 6 5 4 3 2 1
solu%ons
3 2 2
2
2
1
1
1
1
Swimwear
Sale
2 2 2
2
1
1
1
1
1
Con%nuing
Lingerie
2 2 2
1
1
1
1
0
0
Con%nuing
Nightwear
2 1 1
1
1
1
0
0
0
Swimwear will continue on the shop
floor in markdown, during the first
phase of the campaign. Swimwear will
remain priced with red sale POS and
was/ now stickers.
3
8. 88
P O S C H E C K L I S T
Tab:AMAS3353 Pole:AMAS340 EuroTab:AMAS3352 Euro Pole:AMAS3339
£30 Sets New Concept Strip: AMAS3340 Euro New Concept Strip:AMAS3390
NC Strip:AMAS72Tab:AMAS5273 Pole:AMAS5274
AMAS5343
AMAS3326 EURO:AMAS3327
EOA
AMAS5182
AMAS5173
AMAS3318
AS-AW2016-WIN-1800x1800mm_P1P2_Window 2_£30 sets_V1.indd 1 24/06/2016 14:40
CAN’T FIND
YOUR SIZE?
VISIT
annsummers.com
FOR SIZES
30A-44H
NC Strip:AMAS5277Tab:AMAS5275 Pole:AMAS5276 AMAS5345
1/2 Bay
A V A I L A B L E U P T O A
42H
A V A I L A B L E U P T O A
38G
9. 9
P O S C H E C K L I S T
AMAS5262 Euro:AMAS5263
S E X Y D O E S N T H A V E T O B E E X P E N S I V E
A V A I L A B L E U P T O G C U P
B R A S F R O M £22
AS-AW2016_22BRA_A4_Tent.indd 1 09/06/2016 16:53
LINGERIE COLLECTIONS
FASHION LEADS TO PASSION
EROTIC LINGERIE
Existing in Store POS
Existing in Store POS
NC Strip:amas5266Tab:AMAS5264 Pole:AMAS5265
Headers
TentCard
AMAS5254 AMAS5258
AMAS5255 AMAS5259
AMAS5256
AMAS5254
AMAS5260
DRESS
€62 BRA SET
LEGGINGS
CAPE
LEGGINGS
€28
€23.25
€31
€31
BODY
LEGGINGS
€34
€23.25
BODY
TOP
€28€31
SKIRT
€15.50
BODY BODY
£30 £24
SLIP SLIP
€38.75 €38.75
BRA
BRAZILIAN
LEGGINGS
€24.75
€15.50
€23.25
Satisfaction Guaranteed EOA
AMAS5181
AMAS5383
TRY
ME
TryMe_ArmEnd.pdf 1 29/06/2016 15:57
N O W A V A I L A B L E U P T O
XXL
Size_End of Arms.indd 4 24/06/2016 15:00
EOA
10. 10
P O S C H E C K L I S T
AMAS5237 Euro AMAS5238 AMAS5235 Euro AMAS5236
AMAS5239 Euro AMAS5240
AMAS5247 AMAS5248
AMAS5249 AMAS5257
AMAS5258
AMAS5253
AMAS5259
TOP
SKIRT
BODY
£20
£10
£18
AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 9 09/06/2016 16:46
BRA
WASPIE
THONG
HOLD UP
£30
£25
£14
£9
AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 7 09/06/2016 16:46
SLIP
£30
AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 5 09/06/2016 16:46
DRESS
£40
AS-AW2016_109x106_Arm End.indd 1 09/06/2016 16:51
BODY
LEGGINGS
£22
£15
AS-AW2016_109x106_Arm End.indd 3 29/06/2016 16:23
BODY BODY
£30 £24
AS-AW2016_109x106_Arm End.indd 5 29/06/2016 16:23
LEGGINGS
BRA
BRAZILIAN
£15
£16
£10
AS-AW2016_109x106_Arm End.indd 7 29/06/2016 16:23
BRA SET
LEGGINGS
CAPE
LEGGINGS
£18
£15
£20
£20
AS-AW2016_109x106_Arm End.indd 9 29/06/2016 16:23
BODY
TOP
SKIRT
£18£20
£10
AS-AW2016_109x106_Arm End.indd 11 29/06/2016 16:24
BODY
SLIP
£25
£25
AS-AW2016_109x106_Arm End.indd 14 29/06/2016 16:24
CAPE
LEGGINGS
BRA SET
LEGGINGS
£20
£20
£18
£15
AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 1 09/06/2016 16:45
1/2 Bay EOA
AMAS5241 Euro AMAS5242
11. 11
C A M P A I G N L A U N C H O V E R V I E W
G O N D O L A 1 G O N D O L A 2 G O N D O L A 3
B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7
F R O N T B A C K F R O N T B A C K F R O N T B A C K
C U S T O M E R F L O W - - - - - - - - - >
12. 12
W A L L B A Y S W I T H P R O D U C T N A M E S
F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N
LINES LIST:
1. Sexy Bra
2. Attitude Thong
3. Albany Skirt Boxed x3
4. Winnona Body
5. Fay Body
6. Albany Skirt x 4
(Unboxed Steamed &
Hung)
7. Mayfair Crop Top
8. Mika Crop Top
9. Censored Body
LINES LIST:
10.Elsa Bralet Black
11.Willa String Black
12.Lucy Bralet
13.Willa Bralet Grey
14.Willa String Grey
15.Savanna Body
16.Italia Slip
17.Tassel Cape
18.Rue Set
19.Dana Bralet
20.Dana Crotchless
Thong
1
2
3
4
5
6
8
7 9
10
11
12
13
14
15
16 17 18
19
20
USE FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS
(SEE EXAMPLE ABOVE) & GET THE LOOK EOA FOR RELEVANT LINES
i
13. 13
W A L L B A Y S W I T H P R O D U C T N A M E S
F A S H I O N L E A D S T O P A S S I O N
LINES LIST:
1. Vegas Body Black
2. Elsa Bralet Ice Blue
3. Elsa String Ice Blue
4. India Dress
5. Dixie Dress (Unboxed &
Hung)
6. Sky Slip
7. Larossa Bra 32/34
8. Sunny Short
9. Nicola Longline Black
10. Jodie Hot Pant
11. Rosetta Body
12. Sadie Bralet Shell
13. Sadie String Shell
14. Sexy Body
1
2
3
4
5
8
9
10
11
12
13
14
6 7
USE FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS
(SEE EXAMPLE ABOVE) & GET THE LOOK EOA FOR RELEVANT LINES
i
14. 14
G O N D O L A 1 W I T H P R O D U C T N A M E S
LINES LIST:
6.Arizona Body
7.Willa Bra Black
8.Marika Body (Boxed)
9.Britt Body (Boxed)
10.Willa String Black
11.Suri Dress (Boxed)
12.Chrissy Dress
(Boxed)
2
3
4
5
8
9
6
7
1
10
11
12
LINES LIST:
1. Belize Body
2. Alvera Body
3. Alvera Bra
4. Zuri Pencil Skirt
5. Alvera Brief
GONDOLA TOP:
Keep Clear
15. 15
G O N D O L A 2 W I T H P R O D U C T N A M E S
LINES LIST:
1. Emelie Body Black
2. Emelie Body White
3. Willa Bralet White
4. Willa String
5. Marina String
6. Marina Bra
GONDOLA TOP:
Lace Rabbit Ears (Place in
tall clear perspex box)
LINES LIST:
6.Alexia Body Black
7.Alexia Body White
8.Alexis Body
9.Chrissy Dress
10.Karleen Bralet
11.Karleen Suspender belt
12.Karleen Thong2
3
4
5
9
4
5
6
7
1
8
16. 16
G O N D O L A 3 W I T H P R O D U C T N A M E S
LINES LIST:
1. Vivienne Balconette 32
2. Vivienne Brazillian
3. Vivienne Balconette 36
4. Vivienne Balconette 34
5. Vivienne Brief
6. Vivienne Balconette 38
GONDOLA TOP:
Aphrodisiac Perfume Set
Aphrodisiac Tent Card
LINES LIST:
7.Vivienne Plunge 32
8.Vivienne Brief
9.Vivienne Plunge 36
10.Vivienne Plunge 34
11.Vivienne Waspie
12.Vivienne Brazillian
2
3
4
5
9
6
71
8
10
118
12
17. 17
CAMPAIGN ALL LINES ARRIVED OVERV I E W
B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7 B A Y 8 B A Y 9
C U S T O M E R F L O W - - - - - - - - - >
G O N D O L A 1 G O N D O L A 2 G O N D O L A 3
F R O N T B A C K F R O N T B A C K F R O N T B A C K
F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N
18. 18
W A L L B A Y S W I T H P R O D U C T N A M E S
LINES LIST:
1. Sexy Bralet
2. Attitude Brief
3. Delta Dress
4. Fay Body
5. Wet look leggings (these
come boxed but hang
these unboxed)
6. Mayfair Crop top
7. Mika Crop top
8. Albany Skrit (Boxed)
9. Censored Body
LINES LIST
10. Sadie Bralet Wine
11.Sadie String Wine
12.Albany Skirt (shown one
of each size hung)
13. PU legging (show one of
each size hung)
14. Savanna Body
15. Winnona Body
16. Tassel Cape
17. Lace legging (shown
unboxed in one of each size)
18. Lace Legging (Boxed)
19. PU legging (Boxed)
20.Rue Set (soon to be
Boxed)
21. Dana Mesh Bralet &
crotchless brief
1
2
3
4
5
7
6
8
9
10 14
11
12
13
15 17 18 19
20
21
16
USE FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS
(SEE EXAMPLE ABOVE)
F A S H I O N L E A D S T O P A S S I O NF A S H I O N L E A D S T O P A S S I O N
i
19. 19
W A L L B A Y S W I T H P R O D U C T N A M E S
LINES LIST:
1. Lucy Bralet
2. Giovanna Brief
3. Italia Slip
4. Fay Body
5. Willa Bralet Grey
6. Willa String Grey
7. Elsa Crop Top black
8. Vegas Body Black
9. Elsa Crop Top pale blue
10. Elsa String pale blue
11. India Dress
12. Dixie Dress (to be
unboxed & hung)
LINES LIST
13. Skye slip
14.Zandra Basque
15.Sunny Short
16.Zandra Thong
17.Nicola Longline black
18.Larossa Bralet Black
19.Rosetta Body
20.Sadie Bralet Nude
21.Sadie String Nude
22.Zandra Bra 32&34
23.Zandra Bra 36&38
1
2
3
4
6
5
7
8
10 14
11
1
1
1
1 1
1
1
1
8
USE PRE-EXISTING FASHION LEADS TO PASSION HEADERS ABOVE THE
1/2 BAYS (SEE EXAMPLE ABOVE)
F A S H I O N L E A D S T O P A S S I O N
7
9
10
11
1112
13 14
15
16
17
18
19
20
21
22
23
i
20. 20
G O N D O L A 1 W I T H P R O D U C T N A M E S
LINES LIST:
6.Vegas Body Wine
7.Willa Bra Black
8.Marika Body (Boxed)
9.Britt Body (Boxed)
10.Willa String Black
11.Suri Dress (Boxed)
12.Chrissy Dress
(Boxed)
2
3
4
5
8
9
6
7
1
10
11
12
LINES LIST:
1. Belize Body
2. Alvera Body
3. Alvera Bra
4. Zuri Pencil Skirt
5. Alvera Brief
GONDOLA TOP:
Keep Clear
21. 21
C A M P A I G N O V E R V I E W
B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7 B A Y 8 S E X Y L A C E C O N T.
F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K
*
AS-AW2016_£30_Sets_Half Bay_700x700_v2.indd 1 24/06/2016 14:50
G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 G O N D O L A 4 G O N D O L A 5
A V A I L A B L E U P T O A
H CUP
Size_End of Arms.indd 3 24/06/2016 15:00
A V A I L A B L E U P T O A
H CUP
Size_End of Arms.indd 3 24/06/2016 15:00
A V A I L A B L E U P T O A
H CUP
Size_End of Arms.indd 3 24/06/2016 15:00
A V A I L A B L E U P T O A
H CUP
Size_End of Arms.indd 3 24/06/2016 15:00
A V A I L A B L E U P T O A
42H
A V A I L A B L E U P T O A
42H
C U S T O M E R F L O W - - - - - - - - - >
22. 22
W A L L B A Y S W I T H P R O D U C T N A M E S
LINES LIST:
1. Anais Bra 32
2. Anais Brief
3. Anais Bra 36
4. Anais Babydoll
5. Anais Bra 34
6. Anais Suspender
7. Anais Thong
8. Anais Bra 38
9. Anais Bra 40/42
10. Anais Bra 44
11. Laria Bra 32
12. Laria Brief
13. Laria Bra 36
14. Laria Bra 34
15. Laria Thong
16. Laria Bra 38
LINES LIST
17. Melanie 32
18.Melanie Thong
19.Melanie 36
20.Melanie 40
21.Melanie 42
22.Melanie 40
23.Melanie Brief
24.Melanie 38
25.Melanie 44
26.Melanie 44
27.Triple Boost Red 32
28.Triple Boost Thong
29.Triple Boost Red 34
30.Triple Boost Red 36
31.Triple Boost Red 38
32.Katie Bra 32
33.Katie Brief
34.Katie Bra 34
35.Katie Bra 36
36.Katie Bra 38
37.Triple Boost Teal 32
38.Triple Boost Teal 36
39.Triple Boost Teal Cami
Suspender.
40.Triple Boost Teal Thong
41.Triple Boost Teal Bra 34
42.Triple Boost Teal Bra 38
43.Adrianna Robe
1
2
3
4
5
6
7
8
12
13 16
14
25
26
2717
23
24
18
20
19
21
22
28
29
30
31
32
40
33
34
35
36
37 41
42
4339
38
*
AS-AW2016_£30_Sets_Half Bay_700x700_v2.indd 1 24/06/2016 14:50
9
10
11
15
USE £30 SETS HEADERS SHOWN ABOVE & EOA TO CALL OUT 42 BACK
(SEE EXAMPLE ABOVE)
MELANIE & KATIE £30 SETS WILL LAUNCH A LITTLE LATER THAN SHOWN IN
THE VISUAL ABOVE.
i
i
23. 23
W A L L B A Y S W I T H P R O D U C T N A M E S
LINES LIST:RED
SEXY LACE
1. Plunge 32
2. Suspender Belt
3. Brief
4. Plunge 34
5. Plunge 36
6. Plunge 38
7. Underwired 32
8. Brief
9. Thong
10. Underwired 34
11. Underwired 36
12. Underwired 38
13. Balconette 32
14. Brazilian
15. Balconette 34
16. Balconette 36
17. Balconette 38
18. T-shirt 32
19. Short
20. T-shirt 34
21. T-shirt 36
22. T-shirt 38
LINES LIST:WHITE
SEXY LACE
1
2
3
4
5
6
7
8
12
13
16
17
18
19
20
21
22
14
9
10
11
15
USE 2 FOR £30 HEADERS SHOWN ABOVE & EOA TO CALL OUT G CUP &
PRICE POINT(SEE EXAMPLE ABOVE)
23 28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
24
25
26
27
23.Plunge 32
24.Suspender Belt & Thong
25.Plunge 36
26.Strapless 32/34
27.Strapless 36/38
28.Plunge 34
29.Brief
30.Plunge
31.Plunge 36
32.Plunge 38
33.Balconette 32
34.Brazillian
35.Balconette 34
36.Balconette 36
37.Balconette 38
38.T-shirt 32
39.Short
40.T-shirt 34
41.T-shirt 36
42.T-shirt 38
i
24. 24
W A L L B A Y S W I T H P R O D U C T N A M E S
LINES LIST:RED
SEXY LACE
1. Plunge 32
2. Suspender Belt
3. Brief
4. Plunge 34
5. Plunge 36
6. Plunge 38
7. Underwired 32
8. Brief
9. Thong
10. Underwired 34
11. Underwired 36
12. Underwired 38
13. Balconette 32
14. Brazilian
15. Balconette 34
16. Balconette 36
17. Balconette 38
18. T-shirt 32
19. Short
20. T-shirt 34
21. T-shirt 36
22. T-shirt 38
USE 2 FOR £30 HEADERS SHOWN ABOVE & EOA TO CALL OUT G CUP &
PRICE POINT(SEE EXAMPLE ABOVE)
1
2
3
4
5
6
7
8
12
13
16
17
18
19
20
21
22
14
9
10
11
15
23 28 33 38
39
40
41
42
34
35
36
37
29
30
31
32
24
25
26
27
LINES LIST:NUDE
SEXY LACE
23.Plunge 32
24.Brief
25.Plunge 34
26.Plunge 36
27.Plunge 38
28.Balconette 32
29.Thong
30.Balconette 34
31.Balconette 36
32.Balconette 38
TEAL & PURPLE
33.Plunge 32
34.Brief
35.Plunge 34
36.Plunge 36
37Plunge 38
38.Balconette 32
39.Brief
40.Balconette 34
41.Balconette 36
42.Balconette 38
i
25. 25
G O N D O L A 1 W I T H P R O D U C T N A M E S
LINES LIST:
1. Seville Balconette 32
2. Seville Brief
3. Seville Balconette 36
4. Glossy Lace top hold up
5. Seville Balconette 34
6. Seville Balconette 38
GONDOLA TOPS:
Every Day Sexy Tent Card
PLACE G-CUP EOA ON THIS GONDOLA AS SHOWN ABOVE
LINES LIST:
7.Bibi Flock 32
8.Bibi Flock 34
9.Bibi Flock 36
10.Bibi Chemise
11.Bibi Brief
2
3
4
5
6
71
8
10
9 11
i
26. 26
G O N D O L A 2 W I T H P R O D U C T N A M E S
LINES LIST:
1. Morelli Plunge 32
2. Morelli Thong
3. Morelli Plunge 36
4. Glossy Lace top hold ups
5. Morelli Plunge 34
6. Morelli Plunge 38
GONDOLA TOPS:
Every Day Sexy Tent Card
LINES LIST:
7.Dark Floral Plunge 32
8.Dark Floral Brief
9.Dark Floral Plunge 36
10.Glossy Lace top Hold up
11.Dark Floral Plunge 34
12.Dark Floral Plunge 38
2
3
4
5
6
71
8
10
9
11
12
PLACE G-CUP EOA ON THIS GONDOLA AS SHOWN ABOVEi
27. 27
G O N D O L A 3 W I T H P R O D U C T N A M E S
LINES LIST:
1. Orta Plunge 32
2. Orta Thong
3. Orta Plunge 36
4. Lace Top Seamed back
hold ups
5. Orta Plunge 34
6. Orta Plunge 38
GONDOLA TOPS:
Bra Fit Tent Card
LINES LIST:
7.Palmera Plunge 32
8.Palmera Thong
9.Palmera Plunge 36
10.Opaque Lace top Hold up
11.Palmera Plunge 34
12.Palmera Plunge 38
2
3
4
5
6
71
8
10
9
11
12
28. 28
G O N D O L A 4 W I T H P R O D U C T N A M E S
LINES LIST:
1. Valencia Plunge 32
2. Valencia Thong
3. Valencia Plunge 36
4. Over the Knees
5. Valencia Plunge 34
6. Valencia Plunge 38
GONDOLA TOP:
Leave this clear.
LINES LIST:
7.Kenzie Deep Plunge 32
8.Kenzie Brief
9.Kenzie Deep Plunge 36
10.Over the Knees
11.Kenzie Deep Plunge 34
12.Kenzie Deep Plunge 38
2
3
4
5
8
6
7
1 10
9
11
12
29. 29
G O N D O L A 5 W I T H P R O D U C T N A M E S
LINES LIST:
1. Balconette 32
2. Thong
3. Balconette 36
4. Balconette 34
5. Brief
6. Balconette 38
GONDOLA TOPS:
2 For £30 Tent Card
LINES LIST:
7.Plunge 32
8.Brief
9.Plunge 36
10.Plunge 34
11.Thong
12.Plunge 38
2
3
4
5
8
6
7
1
10
9
11
12
1 1
1
1
1
1
30. 30
G O N D O L A 6 W I T H P R O D U C T N A M E S
LINES LIST:
1. Valencia Plunge 32
2. Valencia Thong
3. Valencia Plunge 36
4. Over the Knees
5. Valencia Plunge 34
6. Valencia Plunge 38
GONDOLA TOPS:
2 Bras for £30 Tent Card
LINES LIST:
7.Kenzie Deep Plunge 32
8.Kenzie Brief
9.Kenzie Deep Plunge 36
10.Over the Knees
11.Kenzie Deep Plunge 34
12.Kenzie Deep Plunge 38
2
3
4
5
8
6
7
1
10
9
11
12
7 10
9
11
12
31. 31
B O U D O I R O V E R V I E W
B A Y 1 0 B A Y 1 1 B A Y 1 2 B A Y 1 3 B A Y 1 4 B A Y 1 5 B A Y 1 6
F R O N T B A C K F R O N T B A C K
G O N D O L A 1 G O N D O L A 2
i
L I N G E R I E C O L L E C T I O N S L I N G E R I E C O L L E C T I O N S
C U S T O M E R F L O W - - - - - - - - - >
Refer to
Experience Bays
Guide
for layout.
i
32. 32
W A L L B A Y S W I T H P R O D U C T N A M E S
LINES LIST:
1. May Plunge 32
2. Brief
3. May Plunge 36
4. May Plunge 38
5. Pink Bed of Roses
6. Lace Gloves
7. Pink Fur Handcuffs
8. Black lace Garter
9. Lace top pink seamed hold
ups
10. Feather Fan
11. May baby doll (this come
cup sized & dress sized
so will need the spacing
shown.)
12. Refer to oils & lotions
guide for layout.
13. Stand Alone Corset
14. May Cami Suspender
15. May Plunge 40
16. May Plunge 42
17. May Plunge 34
18. May Thong
19. May Babydoll (this come
cup sized & dress sized
so will need the spacing
shown.)
2
3
4
5 61 7
8
10
9
12
10
11
13
14
15
16
19
18
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L I N G E R I E C O L L E C T I O N S
17
May Cami Suspender
These bays will launch later in the phase.
Move Forward your next wall bays in Priority.
i
Refer to
Experience
Bays Guide
for layout.
i
33. 33
W A L L B A Y S W I T H P R O D U C T N A M E S
LINES LIST:
1. Daphne Bra 32/34
2. Daphne Suspender Skirt
3. Daphne Thong
4. Daphene Bra 36/38
5. Lace Cuffs
6. Feather Tickler Pink
7. Daphne Baby doll
8. Daphne Bra 36/38
9. Lilah Plunge 32
10. Lilah Thong
11. Lilah Plunge 34
12. Lilah Plunge 36/38
13. Lilah High Waisted Brief
14. Boudoir Kit
15. Diamante Cuffs
16. Lace Welt Hold ups
17. Lilah Baby Doll
18. Crop/Tickler
19. Diamante Nipple Tassles
20. Diamante Riding Crop
LINES LIST:
21.Audrina Plunge 32
22.Audrina Waspie
23.Audrina Brief
24.Marie Corset
25.Audrina Plunge 34
26.Audrina Brief
27.Audrina Plunge 36
28.Audrina Thong
29.Audrina Plunge 38
30.Audrina Erotic 32/34
31.Audrina Bumless Brief
32.Audrina Erotic 36/38
33.Quinn Erotic Body
3
4
1 5
6
7
88
2
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
25
26
27
28
29
30
31
32
33
L I N G E R I E C O L L E C T I O N S
34. 34
G O N D O L A 1 W I T H P R O D U C T N A M E S
LINES LIST:
1. Animal Feather Bra 32&34
2. Animal Feather Waspe
3. Animal Feather Brief
4. Animal Feather Bra 36&38
5. Animal Feather Teddy
6. Nicola Longline Pink
GONDOLA TOP:
Candy Floss Lube
Tickler / Crop Pink & Black
(place in tall perspex box)
LINES LIST:
7.Zaffre Bra 32/34
8.Zaffre Spider Bra
9.Zaffre String
10.Zaffre Bra 38/38
11.Zaffre Suspender Belt
12.Zaffre Brief
Animal Feather Waspe
This Gondola will launch later in the phase.
Move Forward our next Gondola in Priority
i
35. 35
G O N D O L A 2 W I T H P R O D U C T N A M E S
LINES LIST:
7.Avery Bra 32/34
8.Avery Spider Bra
9.Avery String
10.AveryBra 38/38
11.Avery Suspender Belt
12.Avery Brief
2
3
4
5
6
7
1 8
12
10
9
11
LINES LIST:
1. Voyuer Boudoir Kit
2. Voyuer Chemise
3. Voyuer Cami Set
4. Voyuer Bra 32/34
5. Standalone Waspie
6. Voyuer Brief
7. Voyuer Bra 36/38
GONDOLA TOP:
Black Ticklers (Display these in
tall perspex box)
36. 36
E R O T I C L I N G E R I E O V E R V I E W
B A Y 1 0 B A Y 1 1 B A Y 1 2 B A Y 1 3 B A Y 1 4 B A Y 1 5
F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K
D A T E N I G H T
M A S S A G E B A Y
R E F E R T O O I L S
& L O T I O N S
G U I D E
S E X C E S S O R I E S
R E F E R T O
S E X C E S S O R I E S
G U I D E
T H I S E X A M P L E
S H O W S B A Y
F L O W
B O X E D E R O T I C
R E F E R T O
B O X E D E R O T I C
G U I D E
G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 G O N D O L A 4
E R O T I C L I N G E R I E N S E R O T I C L I N G E R I E N S E R O T I C L I N G E R I E N S
C U S T O M E R F L O W - - - - - - - - - >
37. 37
W A L L B A Y S W I T H P R O D U C T N A M E S
LINES LIST: HANGING EROTIC
1. Mimi Basque
2. Ava Bra Red
3. Ava Waspie & String
4. Willa Bra Red
5. Willa String Red
6. Red & Black Eyemask
7. Lace Top Red Seamed Hold Ups
8. Bailey Chemise
9. Bailey Body
10. Penelope Bra Black
11. Standalone Waspie
12. Penelope Crotchless Breif
13. Penelope Bra Red
14. Penelope Crotchless Brief
15. Red Satin Gloves
16. Mary Doll Red (Boxed)
17. Heart Nipple Tassels Red
18. Penelope Body Black
19. Penelope Body Red
20. Mary Doll Black
21. Red Fur Cuffs
22. Brittany Red
23. Alexia Body Red
24. Ava Bra Black
25. Ava Waspie & String Black
26. PU Flogger
27. Mary Doll
28. Mimi Bra
29. Mimi Thong
30. Winnona Body
31. Ava Body
1
3
2
4
5
6 7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
E R O T I C L I N G E R I E E R O T I C L I N G E R I E E R O T I C L I N G E R I E
PLACE BEST SELLING BOXED EROTIC LINES IN BLACK OR RED WHERE THE
BOXED EROTIC IS SHOWN IN VISUAL ABOVE.
i
i
Penelope collection in black will launch later in the phase.
38. 38
G O N D O L A 1 W I T H P R O D U C T N A M E S
LINES LIST:
6.Santana Balconette 32
7.Santana Suspender Belt
8.Santana Brief
9.Santana Balconette 36
10.Seamed lace top hold ups
11.Santana Balconette 34
12.Santana Balconette 382
3
4
5
9
6
7
1
8
10
11
12
LINES LIST:
1. Santana Bra 32&34
2. Santana High Wasited
Brief
3. Santana Bra 36&38
4. Santana Cami Suspender
Santana Brazillian
GONDOLA TOP:
Red Fur Cuffs (Bowl)
Bed of Roses Red
This Gondola will launch later in the phase.
Move Forward our next Gondola in Priority
i
39. 39
G O N D O L A 2 W I T H P R O D U C T N A M E S
LINES LIST:
1. Montana Balconette 32
2. Montana Thong
3. Montna Balconette 36
4. Montana Balconette 34
5. Montana Suspender Belt
Montana Balconette 38
GONDOLA TOPS:
New Season Tent Card
LINES LIST:
7.Alvera Plunge 32
8.Alvera Thong
9.Alvera Plunge 36
10.Seamed Lace top Hold up
11.Alvera Plunge 34
12.Alvera Plunge 38
2
3
4
5
6
71
8
10
9
11
12
40. 40
FOR BIGGER STORES DEVELOP THIS TO A WALL BAY LAYOUT KEEPING HOLD UPS & STOCKINGS
SEPERATE. STYLE THE HOISERY LEGS IN BEST SELLERS.
i
G O N D O L A 3 W I T H P R O D U C T N A M E S
LINES LIST: HOLD UPS
1. Lace Top Fishnet x 2
2. Lace Top Glossy
3. Lace Top Glossy White
4. Lace Welt
5. Lace Top Spot
6. Lace Top Nude
7. Lace Top Seamed Red
8. Lace Top Seamed Nude
9. Over The Knees
10. Lace Back Fishnet Tights
11. Glossy Crotchless Tights
12. Lace tights (Mid Phase 1)
GONDOLA TOPS:
Hosiery Legs Dressed in best
sellers.
LINES LIST:STOCKINGS
13.Lace Top Glossy
14.Lace Top Fish Net
15.Nude Seamed
16.Plain Top Seamed
17.Suspender Set
18.All Yours
19.Lace Top Glossy
20.Lace Top Fishnet
2
3 4
5 86 7
1
10 11 129
13
15 16
17 18
19 20
14
41. 41
G O N D O L A 4 W I T H P R O D U C T N A M E S
LINES LIST:
1. Bae Watch
2. Miss Head Fantasy (place
Miss Massage behind Miss
Head Fantasy)
3. Textbook Tease
4. Tuxedo Bunny
5. Heart Stopper Nurse
6. Domanatrix
GONDOLA TOP:
Nurse Over the Knees
LINES LIST:STOCKINGS
7.Sargent Frisky
8.Harbour Hottie
9.Mistress Maid
10.Cadet Commando
11.Cheer Squad
2
3
4
5
6
1
13
15 16
17 18
19 20
14
8
9
10
9
11
7
PLACE XXL ARM END ON RELEVANT BOXED PLAYWEAR LINES.
N O W A V A I L A B L E U P T O
XXL
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N O W A V A I L A B L E U P T O
XXL
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N O W A V A I L A B L E U P T O
XXL
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N O W A V A I L A B L E U P T O
XXL
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N O W A V A I L A B L E U P T O
XXL
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N O W A V A I L A B L E U P T O
XXL
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42. 42
F A N C Y D R E S S W A L L O P T I O N F O R L A R G E R S T O R E S
LINES LIST
1.Bae Watch
2.Tuxedo Bunny
3. Heart Stopper Nurse
4.Domanatrix
5.Mistress Maid
6.Miss Head Fantasy
7.Tuxedo Bunny
8.Heart Stopper Nurse
9.Miss Massage
10.Mistress Maid
11.Text Book Tease
12.Sargent Sexy
13.Sargent Sexy
14.Harbout Hottie
15.Harbout Hottie
16.Texbook Tease
17.Cheer Squad
18.Cadet Commando
19.Cadet Commando & Cheer Squad
(These will be currently hung in store but will soon be
coming to stores boxed.)
PLACE XXL ARM END ON RELEVANT BOXED PLAYWEAR LINES.N O W A V A I L A B L E U P T O
XXL
Size_End of Arms.indd 4 24/06/2016 15:00
i
N O W A V A I L A B L E U P T O
XXL
Size_End of Arms.indd 4 24/06/2016 15:00
N O W A V A I L A B L E U P T O
XXL
Size_End of Arms.indd 4 24/06/2016 15:00
N O W A V A I L A B L E U P T O
XXL
Size_End of Arms.indd 4 24/06/2016 15:00
N O W A V A I L A B L E U P T O
XXL
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F A N C Y D R E S S F A N C Y D R E S S
43. 43
M A N N E Q U I N O U T F I T S
PRIORITY 1
Tassel Cape
Belize Body Mayfair Top
Avril Bra
Avril Bra Rue Brief
Avril Thong Suri Skirt Albany Skirt Fay Body Censored Body
PRIORITY 2 PRIORITY 3 PRIORITY 4 PRIORITY 5
44. 44
O P T I O N S F O R A D D I T I O N A L M A N N E Q U I N S
£30 SETS
Lauria Thong
Lauria Bra Sexy Bra
Anais Baby Doll
& Thong
Attitude Thong Winnona Body
£30 SETS SATISFACTION
GAURANTEED
SATISFACTION
GAURANTEED
45. 45
O P T I O N S F O R A D D I T I O N A L M A N N E Q U I N S
Penelope Erotic
Body
Red Fur Cuffs
Lace Top Seamed
Hold Ups Red
Daphne Suspender
Brief
Lace Welt Hold
Ups
Daphne Babydoll
Daphne Brief
Marydoll Red
Daphne Bra
Feather Tickler Pink
BOUDOIR BOUDOIREROTIC
LINGERIE
EROTIC
LINGERIE
Lace Top Seamed
Hold Ups Pink
46. 46
S T E A M Q U E E N SEvery item that comes in looking less than
perfect needs to be steamed.
STEP 1:
Fill the steamer up with water.
STEP 3:
Keep the steamer off of the shop floor & take the
stock to the steamer! Do this in back of house to
avoid accidents!
STEP 4:
Leave the item on the hanger and DO NOT ever
steam the item in hand. Turn the item inside out
and hang it up!
TOP TIP: Take care when steaming baby dolls as the
heat gets trapped in the fabric!
STEP 2:
Due to the variations of steamers at store some will
beep when they are ready some will just start
steaming. So keep an eye out!
STEP 5:
Run the steamer over the garment until
it is wrinkle free! It is only then the garment is
Shopfloor ready! Top Tip:Never touch the garment
with the steamer itself this will damage the fabric.
Garments that usually need steaming are:
Baby Dolls, Chemises, Robes, PJs, Cami Suspenders.
47. 47
C O N T A C T U S
FOR VM ENQUIRIES:
vmteam@annsumers.com
TO ORDER POS EMAIL:
annsummersposcalloffs@amartin.com