This Presentation has been made by Abhinav Pratyush of Indian School Of Mines Dhanbad during Marketing Internship under Prof.Sameer Mathur of IIM Lucknow
These are the slides created by be during my work during a marketing Internship under Prof.Sameer Mathur of IIM Lucknow and deals with the Marketing and Future Strategy of L'oreal
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
These are the slides created by be during my work during a marketing Internship under Prof.Sameer Mathur of IIM Lucknow and deals with the Marketing and Future Strategy of L'oreal
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
L'oreal is a well-known Brand and Shampoo product category is a mature category. This ppt highlights how L'oreal can come up with new marketing strategies to give a boost to their revenue growth in a mature product category. We have used some analytical marketing models along with some innovative idea to come up with this strategy.
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L'oreal is a well-known Brand and Shampoo product category is a mature category. This ppt highlights how L'oreal can come up with new marketing strategies to give a boost to their revenue growth in a mature product category. We have used some analytical marketing models along with some innovative idea to come up with this strategy.
L'Oréal - History, Evolution, Present and the FutureGreg Thain
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20. SUMMARY
L’oreal Paris remains one of the leading brands in cosmetics .It has
over the years had many great managers and marketers who have
steered the company in times of crisis and made it what it is today .
But the challenges of expansions and rivals continues .Recent surges
against any cosmetic product has not helped either . It is the time to
revamp the marketing strategy and focus more on products which do
not have side effects and spend considerable R&D funds on them .We
indeed hope that the present CEO of the company can push through
such reforms
21. DISCLAIMER
THIS PRESENTATION HAS BEEN CREATED BY
ABHINAV PRATYUSH OF INDIAN SCHOOL OF
MINES DURING A MARKETING INTERNSHIP
UNDER PROF.SAMEER MATHUR OF IIM
LOCKNOW