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  1. 2. Company Presentation
  2. 3. Integrants <ul><li>Edgar Moreira </li></ul><ul><li>Andrés Ortiz </li></ul><ul><li>Giannella Paredes </li></ul><ul><li>Ricardo Reinoso </li></ul>
  3. 4. Contents <ul><li>Company Profile </li></ul><ul><li>Overall Aspects </li></ul><ul><li>CEO Profile </li></ul><ul><li>Company History </li></ul><ul><li>Company Organization </li></ul><ul><li>Holding Companies </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Advertising </li></ul><ul><li>Marketing </li></ul><ul><li>Finance </li></ul><ul><li>Conclusions </li></ul>
  4. 5. Company Profile <ul><li>Virgin Group is a multinational private limited company located in London, Britain. </li></ul><ul><li>Its CEO, Sir Richard Branson started the business in 1970 and now his empire has more than 250 companies and is organized into layers of holding companies, employing over 25,000 people. </li></ul><ul><li>Virgin headquarter is located in London, Britain and it has a lot of subsidiaries around the world such as in: UK, USA, Australia, South Africa, Europe, and Asia. </li></ul><ul><li>Its main market activities are Producing, Marketing, Providing Services and Retailing . </li></ul>
  5. 6. Overall Aspects <ul><li>The company is involved in different business sectors: trains, finance, trading, media, music, telecommunication, traveling, entertainment, cars, retailing, publishing, clothing, cosmetics. </li></ul><ul><li>It has created about 200 companies worldwide. </li></ul><ul><li>Virgin employs the type of structure and people usually associated with conventional companies. </li></ul><ul><li>They deliver a quality service by empowering and training their employees to think young. </li></ul><ul><li>Expansion through the creation of additional legal entities gives people a sense of involvement with and loyalty to the smaller unit to which they belong. </li></ul>
  6. 7. CEO Profile Born in July 18, 1950. Surrey England His business career started at the age of 17, when he founded Student magazine the “Voice of Youth” By age of 35 he built a net worth with diverse businesses all under the Virgin brand. In present he is the chairman and leader of the company. He is probably the only CEO who gets asked for autographs. His practice is to immerse himself in a new venture until he understands the ins and outs of the business. RICHARD BRANSON
  7. 8. Company History <ul><li>1970 Virgin was founded as a mail order record company. </li></ul><ul><li>1984 / 85 Virgin Atlantic, Games, Vision, Cargo and Holidays were launched </li></ul><ul><li>1987 / 88 Virgin Records, Balloon and Broadcasting were launched </li></ul><ul><li>1989 Virgin Vision sold to MCEG </li></ul><ul><li>1992 Virgin Music Group, was sold to EMI </li></ul><ul><li>1995 Virgin Direct and Cola were launched. </li></ul><ul><li>1996 Virgin Express, Trains and Virgin Net were founded </li></ul><ul><li>1997 Virgin Rail Group Limited was established </li></ul><ul><li>1999 Virgin Active and Virgin Mobile were launched </li></ul><ul><li>2000 Virgin Blue was launched </li></ul><ul><li>2002 Virgin Mobile was launched </li></ul>
  8. 9. Company Organization BUSINESS SECTORS:
  9. 10. Holding Companies <ul><li>Virgin Active </li></ul><ul><li>Virgin Atlantic </li></ul><ul><li>Virgin Atlantic Cargo </li></ul><ul><li>Virgin Balloon Flights </li></ul><ul><li>Virgin Bikes </li></ul><ul><li>Virgin Books </li></ul><ul><li>Virgin Brides </li></ul><ul><li>Virgin Business Solutions </li></ul><ul><li>Virgin Cars </li></ul><ul><li>Virgin Cosmetics </li></ul><ul><li>Virgin Credit Card </li></ul><ul><li>Virgin D3 </li></ul><ul><li>Virgin Drinks </li></ul><ul><li>Virgin Experience </li></ul><ul><li>Virgin Express </li></ul><ul><li>Virgin Holidays </li></ul><ul><li>Virgin Home </li></ul><ul><li>Virgin Incentives </li></ul><ul><li>Virgin Limobike </li></ul><ul><li>Virgin Megastores </li></ul><ul><li>Virgin Mobile </li></ul><ul><li>Virgin Money </li></ul><ul><li>Virgin Radio </li></ul><ul><li>V2 Music </li></ul><ul><li>Virgin Trains </li></ul><ul><li>Virgin Travelstore </li></ul><ul><li>Virgin Ware </li></ul><ul><li>Virgin Wines </li></ul><ul><li>Virgin. COM </li></ul><ul><li>Virgin.net </li></ul><ul><li>Virginstudent.com </li></ul><ul><li>Limited Edition </li></ul>
  10. 11. SWOT Analysis <ul><li>S TRENGTHS </li></ul><ul><li>It is the master of building brand value </li></ul><ul><li>Offers a choice for every customer </li></ul><ul><li>The creation of partnerships </li></ul><ul><li>Virgin reviews the industry </li></ul><ul><li>The awareness of opportunities for restructuring a market </li></ul><ul><li>Branson's reputation </li></ul><ul><li>W EAKNESSES </li></ul><ul><li>Virgin’s constantly expanding empire could take it to reck </li></ul><ul><li>Virgin could be considered as a monopolistic company </li></ul><ul><li>They aren’t leaders in their markets </li></ul><ul><li>Virgin has minimal management layers, no bureaucracy, a tiny board and no global HQ </li></ul><ul><li>T HREATS </li></ul><ul><li>The global competition in the market </li></ul><ul><li>The network of rivals in the market </li></ul><ul><li>Its not domination of the markets may disappear with competition </li></ul><ul><li>O PPORTUNITIES </li></ul><ul><li>Virgin can offer something better, fresher and more valuable </li></ul><ul><li>Virgin delivers “old” products and services in new ways </li></ul><ul><li>Virgin considered using in-store listening kiosks, while reducing operating costs. </li></ul>
  11. 12. Advertising Objectives To encourage people to try our services and products To raise awareness of new product developments Capture the attention of the media and consumers To gain new consumers and brand recognition Media TV, press, magazines, outdoor posters and taxi sides Target Potential consumers living and working in cities throughout Europe and around the world. Support The company uses direct mail to send ads so people can be aware of any new product, service, and our promotions.   Approach        Advertises uses famous artists and singers
  12. 13. What do you think it means???
  13. 14. Marketing <ul><li>Strategy </li></ul><ul><li>Virgin Marketing Strategy is based in Branson’s intuition. </li></ul><ul><li>The company uses its strong brand name to guarantee quality of diverse products and services. </li></ul><ul><li>The strategy of “public figure marketing&quot;  </li></ul><ul><li>Objectives </li></ul><ul><li>Two types of objectives define their marketing strategy. These objectives are strategic thrust (future direction of the business) and strategic objectives. </li></ul><ul><li>  </li></ul><ul><li>Target Market </li></ul><ul><li>The target segments are ranging from modern, traditional working class, to upper conservative. </li></ul>
  14. 15. Virgin Revenue Finance <ul><li>Virgin’s strategy centers on raising funds from strategic partners or buy-out firms. </li></ul>
  15. 16. Financial Overview <ul><li>Even as many of Virgin companies lose money, the group will post annual revenue this year of 4.3 billion pounds </li></ul>
  16. 17. Conclusions <ul><li>Virgin has became a well-known brand, especially in U.K. </li></ul><ul><li>Virgin has evolved into something between a branded venture capital organization and a family of businesses. </li></ul><ul><li>Expansion and advertising strategies seems to be enough to create brand recognition and ensure that people will try Virgin products and services. </li></ul><ul><li>There is a real opportunity to turn Virgin into one of the leading global brands, by looking at strategic opportunities for the existing businesses and by forming new ones </li></ul>
  17. 18. THANK YOU

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