A3.2 – 1-Month Tour Strategy & Pitch
Your Name: Alexander Jones
Artist Name: Niiks
Artist’s Location: Miami, FL
Artist’s Current Stage: Established
INSTRUCTIONS:
• This will be your artist’s
f
irst REGIONAL TOUR after starting the development/re-branding – Name Your Tour
• Strategically list 8 cities below that you think it would make sense for your artist to focus on building a following for 1 month. You can
also include the artist’s hometown.
• Select the time of year (the month you’d like to start the tour) and map out the tentative dates of each show
• Check the travel distance and time to each city from the previous city on the tour, then identify a realistic venue/space/event for them
to play in the new city based on capacity, booking history, your artist’s draw, and the target audience of both the artist and the venue/
space/event.
• If the venue’s website doesn’t have the capacity of the venue, you must call the venue to con
f
irm.
• Provide 2-4 sentences for each, elaborating on your decision to make that particular city a target. Do not be vague, make it relevant,
speci
f
ic and data-based.
• [remove all instructions]
TOUR MONTH & YEAR: TOUR NAME: “ “
DATE MARKET
(City & State)
DISTANCE
& TIME
(miles & hours)
VENUE NAME
(address & website)
SEATING
CAPACIT
Y
REASON FOR SELECTING
08/04 Miami, FL
44.7 miles / 1
hour
The Joint of Miami
2010 NW Miami Ct,
Miami, FL 33127
h
tt
ps://
thejointofmiami.co
m/ 500
This venue o
ff
ers a unique loca
ti
on in
the South of Miami which will aid in
a
tt
rac
ti
ng an audience to the
performance. In addi
ti
on to this, the
Joint of Miami has a good area space
for roughly 500 people, providing the
audience with enough space to move
around and enjoy the show.
08/05 Tampa, FL
322 miles / 4
hours 52 minutes
The Ritz Ybor
1503 E 7th Ave,
Tampa, FL 33605
h
tt
ps://
theritzybor.com/ 1,114
The ritz Ybor is one of Tampa’s oldest
music venues which has seen some of
the industries biggest names perform.
The loca
ti
on of this venue is very ideal
considering how close it is to
Downtown, in addi
ti
on to it’s capacity
and the ameni
ti
es it has to o
ff
er to the
audience. The Ritz Ybor will serve as
one of the bigger venues on this tour,
providing a stage for Niiks to engage
with his audience and showcase his
music through the performance.
08/06 Orlando, FL
86.9 miles / 1 hour
23 minutes
The Beacham
740 Benne
tt
Rd,
Orlando, FL 32803
h
tt
ps://
www.beachamorlan
do.com/ 1,250
With Orlando being a loca
ti
on where
Niiks spent
ti
me developing as an ar
ti
st
and establishing connec
ti
ons with
individuals in the industry, it was a
necessary stop on the tour. The
Beacham is one of Orlando’s biggest
live venues and nightclubs located in
Downtown, making it a big a
tt
rac
ti
on
for individuals looking for a venue with
good music. This venue would be a
great loca
ti
on for followers in the area
to a
tt
end, in addi
ti
on to providing a
higher exposure to Niiks due to the
constant tra
ffi
c of public walking
through the area.
08/11 Atlanta, GA
438 miles / 6
hours 17 minutes
Purgatory At The
Masquerade
50 Alabama St SW,
Atlanta, GA 30303
h
tt
p://
www.masqueradeatl
anta.com/about/ 1,500
A
ft
er Orlando, our next stop on the
tour will be Atlanta. For many years
Atlanta has been recognized for the
talent and music they produce, this will
be an opportunity to increase Niiks
exposure in the state and promote his
music. Seeing the strong music scene in
Atlanta and the ar
ti
sts who are
currently in the area, the venue
provides a great chance to be in the
spotlight whilst also interac
ti
ng with
the audience at a close distance.
08/12 Charlo
tt
e, NC
246 miles / 3
hours 50 minutes
The Underground
820 Hamilton St,
Charlo
tt
e, NC 28206
h
tt
ps://
www.livena
ti
on.com
/venue/
KovZpZAIIvEA/the-
underground-
events?
utm_source=GMBlis
ti
ng&utm_medium=
organic 700
North Carolina is the following stop
a
ft
er Atlanta, where Niiks will perform
at The Underground, a live music venue
managed under Live Na
ti
on. Charlo
tt
e
in the past years has given the Hip-Hop
some of it’s best ar
ti
sts with J Cole, Da
Baby, Toosii and Morray. With the tour
focusing on the East Coast audience
and demographic, Charlo
tt
e is another
important city with a history of music
and audience from which Niiks can
bene
fi
t. This stop of the tour will serve
mainly as a point to establish
connec
ti
ons with ar
ti
sts in the area,
along with increasing Niiks exposure
and engagement in North Carolina.
08/19 Washington, DC
400 miles / 6
hours 4 minutes
9:30 Club
815 V St NW,
Washington, DC
20001
h
tt
ps://
www.930.com/ 1,200
As one of Washington’s most known
live concert venues and nightclubs, the
9:30 Club is an important stop on the
tour due to it’s recogni
ti
on and
following. This venue has served as a
major in
fl
uence in many ar
ti
sts career
throughout the years and has gathered
audiences from every genre. This venue
will serve as a great opportunity for
Niiks to establish his presence in
Washington having previously never
been, and also gain a new audience
demographic from the surrounding
area along with the venues following.
08/20 Philadelphia, PA
138 miles / 2
hours 31 minutes
Warehouse on
Wa
tt
s
923 N Wa
tt
s St,
Philadelphia, PA
19123
h
tt
ps://
wowphilly.com/ 800
With Philadelphia being where Niiks is
from, the second to last performance
will be done in his home city. The
Warehouse on Wa
tt
s venue is a perfect
fi
t in regards to Niiks music and it’s
loca
ti
on in the city of Philadelphia,
which will provide a great space for the
audience to come and enjoy Niiks
recent releases performed live.
08/26
New York City,
NY
94.5 miles / 1 hour
43 minutes
Le Poisson Rouge
(LPR)
158 Bleecker St,
New York, NY 10012
h
tt
ps://lpr.com/ 700
To top o
ff
the tour, Niiks will perform at
Le Poisson Rouge in New York City for
his last stop. The network and following
in New York is much higher than any
other state, and the loca
ti
on of LPR
close to Soho along with neighboring
areas provides a bigger audience. This
fi
nal performance will focus on
promo
ti
ng the recent releases in
addi
ti
on to engage with the audience
and followers in the city.
TOUR MAP
(Insert the screenshot of your 8-city tour from Google Maps below. If the city names or location pins are not clearly visible, zoom in or add
names/points.)
PITCH EMAIL
(Construct a pitch email message to the potential promoter or talent buyer of the
f
irst stop on your tour. Examples are available to use for
inspiration, but please don’t copy it too closely. Personalize your message, build credibility for your artist based on their real
accomplishments and following, and provide the information necessary to garner a booking.)
Dear Melo Events,
I hope this email
f
inds you well and in good spirits. My name is Alexander Jones and I am an artist manager from New York who currently
manages Niiks, an independent artist who’s music has been gathering a lot of attention in the past year. With his effortless
f
lows and punchy
lines, Niiks delivers a unique experience to his listeners through the combination of electronic sounds into his fast paced beats. The recent
release of his EP “Bora Bora” has set the tone for the summer, getting everyone off their feet to dance and groove to the beat of Niiks new
sounds. In the upcoming month, our team is planning a tour for Niiks throughout the East Coast which will stop in Orlando, and seeing the
success your venue had in the past with artists in the same genre, we would like to book the venue for an event.
Looking at Niiks social media pro
f
ile on Instagram with 4,812 followers along with his Youtube pro
f
ile which has gathered over 1 million
views, we are certain Niiks will bring in approximately 350 fans to the event. Seeing his past live performances and his following across social
media pro
f
iles, Niiks is set to deliver a great performance for his fans and the public attending. Niiks has a strong network in the Orlando area
and has collaborated with many artists from the city in the past, providing him with a strong backing for his music.
I have attached his social media pro
f
iles in addition to his two most recent music videos and EP which has already released. I look forward to
hearing from you and moving forward with this performance, it will bring attention to the venue and the events promoting music in the area.
Spotify: https://open.spotify.com/artist/1xdPbh9aJocgcoutjGVDhG
Youtube: https://www.youtube.com/@NIIKS/featured
Instagram: https://www.instagram.com/thatsniiks/
Kind regards,
Alexander Jones
References:
Atlanta, M. (2021, December 10). The Masquerade. http://www.masqueradeatlanta.com/about/
Club, 9:30. (1970, August 29). 930 club. 930 Club. https://www.930.com/
Events, M. (2023, January 1). The #1 source of Urban Nightlife Entertainment in Orlando, FL. YEAIMMELOEVENTS. https://
www.yeaimmeloevents.com/
Miami, T. J. (2023, January 1). The joint of Miami. The Joint Of Miami. https://thejointofmiami.com/
Nation, L. (2023, January 1). The underground - 2023 show schedule & venue information. Live Nation. https://www.livenation.com/venue/
KovZpZAIIvEA/the-underground-events?utm_source=GMBlisting&utm_medium=organic
Orlando, B. (2023, January 1). Nightlife: The Beacham Orlando. The Beacham Orlando. https://www.beachamorlando.com/
Philly, W. (2023, January 1). Warehouse on Watts: W.O.W. Philly. WAREHOUSE ON WATTS WOW Philly. https://wowphilly.com/
Rouge, P. (2023, January 1). LPR. https://lpr.com/
Ybor, R. (2022, April 6). The Ritz Ybor. The RITZ Ybor. https://theritzybor.com/

JonesAlexander_A3.pdf

  • 1.
    A3.2 – 1-MonthTour Strategy & Pitch Your Name: Alexander Jones Artist Name: Niiks Artist’s Location: Miami, FL Artist’s Current Stage: Established INSTRUCTIONS: • This will be your artist’s f irst REGIONAL TOUR after starting the development/re-branding – Name Your Tour • Strategically list 8 cities below that you think it would make sense for your artist to focus on building a following for 1 month. You can also include the artist’s hometown. • Select the time of year (the month you’d like to start the tour) and map out the tentative dates of each show • Check the travel distance and time to each city from the previous city on the tour, then identify a realistic venue/space/event for them to play in the new city based on capacity, booking history, your artist’s draw, and the target audience of both the artist and the venue/ space/event. • If the venue’s website doesn’t have the capacity of the venue, you must call the venue to con f irm. • Provide 2-4 sentences for each, elaborating on your decision to make that particular city a target. Do not be vague, make it relevant, speci f ic and data-based. • [remove all instructions] TOUR MONTH & YEAR: TOUR NAME: “ “ DATE MARKET (City & State) DISTANCE & TIME (miles & hours) VENUE NAME (address & website) SEATING CAPACIT Y REASON FOR SELECTING
  • 2.
    08/04 Miami, FL 44.7miles / 1 hour The Joint of Miami 2010 NW Miami Ct, Miami, FL 33127 h tt ps:// thejointofmiami.co m/ 500 This venue o ff ers a unique loca ti on in the South of Miami which will aid in a tt rac ti ng an audience to the performance. In addi ti on to this, the Joint of Miami has a good area space for roughly 500 people, providing the audience with enough space to move around and enjoy the show. 08/05 Tampa, FL 322 miles / 4 hours 52 minutes The Ritz Ybor 1503 E 7th Ave, Tampa, FL 33605 h tt ps:// theritzybor.com/ 1,114 The ritz Ybor is one of Tampa’s oldest music venues which has seen some of the industries biggest names perform. The loca ti on of this venue is very ideal considering how close it is to Downtown, in addi ti on to it’s capacity and the ameni ti es it has to o ff er to the audience. The Ritz Ybor will serve as one of the bigger venues on this tour, providing a stage for Niiks to engage with his audience and showcase his music through the performance.
  • 3.
    08/06 Orlando, FL 86.9miles / 1 hour 23 minutes The Beacham 740 Benne tt Rd, Orlando, FL 32803 h tt ps:// www.beachamorlan do.com/ 1,250 With Orlando being a loca ti on where Niiks spent ti me developing as an ar ti st and establishing connec ti ons with individuals in the industry, it was a necessary stop on the tour. The Beacham is one of Orlando’s biggest live venues and nightclubs located in Downtown, making it a big a tt rac ti on for individuals looking for a venue with good music. This venue would be a great loca ti on for followers in the area to a tt end, in addi ti on to providing a higher exposure to Niiks due to the constant tra ffi c of public walking through the area. 08/11 Atlanta, GA 438 miles / 6 hours 17 minutes Purgatory At The Masquerade 50 Alabama St SW, Atlanta, GA 30303 h tt p:// www.masqueradeatl anta.com/about/ 1,500 A ft er Orlando, our next stop on the tour will be Atlanta. For many years Atlanta has been recognized for the talent and music they produce, this will be an opportunity to increase Niiks exposure in the state and promote his music. Seeing the strong music scene in Atlanta and the ar ti sts who are currently in the area, the venue provides a great chance to be in the spotlight whilst also interac ti ng with the audience at a close distance.
  • 4.
    08/12 Charlo tt e, NC 246miles / 3 hours 50 minutes The Underground 820 Hamilton St, Charlo tt e, NC 28206 h tt ps:// www.livena ti on.com /venue/ KovZpZAIIvEA/the- underground- events? utm_source=GMBlis ti ng&utm_medium= organic 700 North Carolina is the following stop a ft er Atlanta, where Niiks will perform at The Underground, a live music venue managed under Live Na ti on. Charlo tt e in the past years has given the Hip-Hop some of it’s best ar ti sts with J Cole, Da Baby, Toosii and Morray. With the tour focusing on the East Coast audience and demographic, Charlo tt e is another important city with a history of music and audience from which Niiks can bene fi t. This stop of the tour will serve mainly as a point to establish connec ti ons with ar ti sts in the area, along with increasing Niiks exposure and engagement in North Carolina. 08/19 Washington, DC 400 miles / 6 hours 4 minutes 9:30 Club 815 V St NW, Washington, DC 20001 h tt ps:// www.930.com/ 1,200 As one of Washington’s most known live concert venues and nightclubs, the 9:30 Club is an important stop on the tour due to it’s recogni ti on and following. This venue has served as a major in fl uence in many ar ti sts career throughout the years and has gathered audiences from every genre. This venue will serve as a great opportunity for Niiks to establish his presence in Washington having previously never been, and also gain a new audience demographic from the surrounding area along with the venues following.
  • 5.
    08/20 Philadelphia, PA 138miles / 2 hours 31 minutes Warehouse on Wa tt s 923 N Wa tt s St, Philadelphia, PA 19123 h tt ps:// wowphilly.com/ 800 With Philadelphia being where Niiks is from, the second to last performance will be done in his home city. The Warehouse on Wa tt s venue is a perfect fi t in regards to Niiks music and it’s loca ti on in the city of Philadelphia, which will provide a great space for the audience to come and enjoy Niiks recent releases performed live. 08/26 New York City, NY 94.5 miles / 1 hour 43 minutes Le Poisson Rouge (LPR) 158 Bleecker St, New York, NY 10012 h tt ps://lpr.com/ 700 To top o ff the tour, Niiks will perform at Le Poisson Rouge in New York City for his last stop. The network and following in New York is much higher than any other state, and the loca ti on of LPR close to Soho along with neighboring areas provides a bigger audience. This fi nal performance will focus on promo ti ng the recent releases in addi ti on to engage with the audience and followers in the city.
  • 6.
    TOUR MAP (Insert thescreenshot of your 8-city tour from Google Maps below. If the city names or location pins are not clearly visible, zoom in or add names/points.)
  • 7.
    PITCH EMAIL (Construct apitch email message to the potential promoter or talent buyer of the f irst stop on your tour. Examples are available to use for inspiration, but please don’t copy it too closely. Personalize your message, build credibility for your artist based on their real accomplishments and following, and provide the information necessary to garner a booking.) Dear Melo Events, I hope this email f inds you well and in good spirits. My name is Alexander Jones and I am an artist manager from New York who currently manages Niiks, an independent artist who’s music has been gathering a lot of attention in the past year. With his effortless f lows and punchy lines, Niiks delivers a unique experience to his listeners through the combination of electronic sounds into his fast paced beats. The recent release of his EP “Bora Bora” has set the tone for the summer, getting everyone off their feet to dance and groove to the beat of Niiks new sounds. In the upcoming month, our team is planning a tour for Niiks throughout the East Coast which will stop in Orlando, and seeing the success your venue had in the past with artists in the same genre, we would like to book the venue for an event. Looking at Niiks social media pro f ile on Instagram with 4,812 followers along with his Youtube pro f ile which has gathered over 1 million views, we are certain Niiks will bring in approximately 350 fans to the event. Seeing his past live performances and his following across social media pro f iles, Niiks is set to deliver a great performance for his fans and the public attending. Niiks has a strong network in the Orlando area and has collaborated with many artists from the city in the past, providing him with a strong backing for his music. I have attached his social media pro f iles in addition to his two most recent music videos and EP which has already released. I look forward to hearing from you and moving forward with this performance, it will bring attention to the venue and the events promoting music in the area. Spotify: https://open.spotify.com/artist/1xdPbh9aJocgcoutjGVDhG Youtube: https://www.youtube.com/@NIIKS/featured Instagram: https://www.instagram.com/thatsniiks/ Kind regards, Alexander Jones References: Atlanta, M. (2021, December 10). The Masquerade. http://www.masqueradeatlanta.com/about/
  • 8.
    Club, 9:30. (1970,August 29). 930 club. 930 Club. https://www.930.com/ Events, M. (2023, January 1). The #1 source of Urban Nightlife Entertainment in Orlando, FL. YEAIMMELOEVENTS. https:// www.yeaimmeloevents.com/ Miami, T. J. (2023, January 1). The joint of Miami. The Joint Of Miami. https://thejointofmiami.com/ Nation, L. (2023, January 1). The underground - 2023 show schedule & venue information. Live Nation. https://www.livenation.com/venue/ KovZpZAIIvEA/the-underground-events?utm_source=GMBlisting&utm_medium=organic Orlando, B. (2023, January 1). Nightlife: The Beacham Orlando. The Beacham Orlando. https://www.beachamorlando.com/ Philly, W. (2023, January 1). Warehouse on Watts: W.O.W. Philly. WAREHOUSE ON WATTS WOW Philly. https://wowphilly.com/ Rouge, P. (2023, January 1). LPR. https://lpr.com/
  • 9.
    Ybor, R. (2022,April 6). The Ritz Ybor. The RITZ Ybor. https://theritzybor.com/