The document discusses findings about bloggers, including that they don't follow conventional rules and see blogging as their primary means of communication. It then presents a new service called Blog Showcase that would allow bloggers to have their blogs showcased on Rediff to gain recognition, traffic, and share content with readers while continuing to blog on their preferred platform. The presentation asks bloggers to blog about and spread the word about Blog Showcase if they like the idea.

2. Finding # 1: Bloggers don’t care too much for conventional rules…

3. Finding # 2: Blogging is the only way of communication…

4. Finding # 3: Gimme traffic, more traffic…

5. Finding # 4: Want the truth? Get them to the keyboard…

6. Finding # 5: They are a compulsive, obsessed lot…

7. Finding # 6: They are part of a self feeding ecosystem…

8. Finding # 7: And finally they all want to become…

9. Because you guys are the leading opinion makers and people believe what you say You create valuable unbiased content So why are we here talking to you? AND ABOVE ALL WE LOVE YOU…

10. PRESENTING…

11. Blog Showcase: get your blogs showcased…from anywhere No need to change your blogging destination Use your RSS feed to register on Rediff once Get recognition by exposing your blog to millions Get traffic directly to your blog Share Feeds Showcase Content Bloggers Readers

21. THANKS FOR THE OPPORTUNITY…IF YOU LIKE THE IDEA… PLEASE BLOG THIS PRESENTATION AND SPREAD THE GOOD WORD

22. For invitation to closed beta @ Rediff blogshow Log on to http://blogshowcase.rediff.com