This document provides an overview of various social media platforms and how they can be used by Project Management Institute (PMI) Region 2. It discusses popular platforms like Facebook, Twitter, LinkedIn, Foursquare and SlideShare. For each platform, it outlines their core uses and functionality. It also provides statistics on the growth and size of key platforms. The document concludes by listing PMI resources available on social media and contact information for Scotty Bevill.

1. Welcome PMI Region 2!
Social Media Marketing
September 14, 2012

2. Advanced Social Media
The Crazy Mom
Facebook
What’s on your Mind?
Twitter
What’s are you doing?
Linked In
Where do you work?
Foursquare
Where are you?
SlideShare
What do you want me to know?
Blogs
What’s your opinion on everything?
Google+
Me too.

3. Linked In
• Business Related Social Networking Site
• February 2012, More than 150 million registered
users
in more than 200 countries
• In June 2011, 33.9 million unique visitors, which was
up 63 percent from a year earlier

4. Twitter
• Microblogging service where users can
send 140 character messages
• Over 140 million active users as of 2012,
generating over 340 millions tweets daily and
handling over 1.6 billion search queries per day

5. Facebook
• Users create a profile, update with their
information
can exchange messages with friends, join
common interest groups
• As of April 2012, Facebook has more than
900 million active users, up from 400 million in just
two years.

6. 140 Characters Micro-Blogging
TWITTER

7. Twitter Profiles
User Account
A Human
Personalized to an individual
Administration Capability
#hashtags – used for focus topics
and community information
140 Character Micro-Blogging

8. PMs on Twitter
HashTags
#pmot
#pmchat - @robprinzo & @rkelly976

9. Centerpiece Account / Profiles
FACEBOOK

10. TIMELINE
Facebook’s Newest Feature for profile
display.
Considered your Facebook “Home
Page”
Available to the public depending on
your privacy settings and controlling
options.
Chronological back to the beginning of
your Facebook history (NOTE: this can
be modified by changing the status of
the limiting audience setting in privacy
settings.)

11. Messages & Events
Messages to/from
friends, acquaintances, and new
people looking to connect.
Similar to text messages and is
considered your Facebook email
Events
Events are just what they sound
like, scheduled events, you can
invite, RSVP, and forward invitations to
your connections and friends.
Special Events are like birthdays and
upcoming holidays your friends have
subscribed to allowing your
community to easily share important
dates.

12. Location Based Services / Venue Media
FOUR SQUARE

13. Four Square
Four Square allows for venue
check in, photo sharing, and
venue review postings.
Find out about locations, what’s
going on, who else has been
here, and what they think about
it.
Leave tips for real time access to
likes, dislikes, improvements, or
even the must-have things you
must try here.
Gamification enablement
encourages participation as you
and your friends keep in touch
with geotagging and location
based services.

14. Personal Branding / Market Influence
SLIDE SHARE

15. Slide Share
• Share notes
• Conduct Research
• Follow Influences
• Avail Content
• Collaboration

16. SoMe Integration
Integration of Social Media
includes the sharing of single
source content across
multiple platforms for
purposes of managing
content.
Publish content from any of
these social media circles to
any/all of your other circles to
keep everyone in the loop
Security profiles allow for
managed sharing and content
filtering for relevance and
clarity.

17. PMI Resources
• LinkedIn (groups)
– Chapter, region, events,
Virtual communities,
Certification
• Facebook
– Virtual Communities
– http://fb.com/pmiagile
– https://fb.com/PMInstitute
• Twitter
– @PMI
– @PMIAGILE
– @PMVoices
– #PMOT
– #PMCHAT
– #PMIAGILE
• Blog
– Blogs.PMI.org/blog

18. Scotty Bevill
IGQI, IGTF, CSM, CSP, MCSA, MCSE, CPC, CELC…
Facebook
http://fb.com/bevilledge
http://fb.com/scotty.bevill
Twitter
http://twitter.com/scottyabevill
Linked In
http://linkedin.com/in/scottybevill
Website
http://www.bevilledge.com
Cell
309-242-6315