Social Media Case Study: How Glitch Commenced Digital Promotion Activities fo...Social Samosa
A Social media case study on how glitched commenced various promotional activities to promote Once upon a time in Mumbai Dobara on its social media platforms.
This document summarizes Phase 1 of a PR campaign to promote the city of Kalgoorlie during the filming of the movie "Son of a Gun" starring Ewan McGregor. Phase 1 involved developing branding around the movie, creating blog posts about McGregor's activities in Kalgoorlie, and managing social media accounts to share photos and information from the film shoot. The social media accounts engaged many users and helped showcase Kalgoorlie to a global audience during McGregor's visit. Phase 1 created an online presence to build upon for the movie's release in 2014.
The Hunger Games: Mockingjay - Part 1 was distributed by Lionsgate and Color Force. It was directed by Francis Lawrence and starred Jennifer Lawrence as Katniss Everdeen. To promote the film and engage fans, Lionsgate utilized an official website, social media platforms like Twitter and Tumblr, a mobile game, soundtrack, magazine covers and trailer releases. The film had a production budget of $125 million and grossed over $231 million domestically.
The document describes the design process for a concert media sharing application called ConTor. It details user research conducted at a concert involving audience recording and sharing habits. Unmet needs were identified around recording the full concert and sharing content. The concept for ConTor was created as a venue-specific app allowing ticket holders to upload, download and livestream media. Ideas were generated then logo and interface designs were created. A user scenario visualization showed how ConTor could improve a concertgoer's experience.
The document describes the design process for a concert media sharing application called ConTor. It details user research conducted at a concert involving audience recording and sharing habits. Unmet needs were identified around recording the full concert and sharing content. The concept for ConTor was created as a venue-specific app allowing ticket holders to upload, download and livestream media. Ideas were generated then logo and interface designs were created. A user scenario visualization showed how ConTor could improve a concertgoer's experience.
Social Media Case Study: How Glitch Commenced Digital Promotion Activities fo...Social Samosa
A Social media case study on how glitched commenced various promotional activities to promote Once upon a time in Mumbai Dobara on its social media platforms.
This document summarizes Phase 1 of a PR campaign to promote the city of Kalgoorlie during the filming of the movie "Son of a Gun" starring Ewan McGregor. Phase 1 involved developing branding around the movie, creating blog posts about McGregor's activities in Kalgoorlie, and managing social media accounts to share photos and information from the film shoot. The social media accounts engaged many users and helped showcase Kalgoorlie to a global audience during McGregor's visit. Phase 1 created an online presence to build upon for the movie's release in 2014.
The Hunger Games: Mockingjay - Part 1 was distributed by Lionsgate and Color Force. It was directed by Francis Lawrence and starred Jennifer Lawrence as Katniss Everdeen. To promote the film and engage fans, Lionsgate utilized an official website, social media platforms like Twitter and Tumblr, a mobile game, soundtrack, magazine covers and trailer releases. The film had a production budget of $125 million and grossed over $231 million domestically.
The document describes the design process for a concert media sharing application called ConTor. It details user research conducted at a concert involving audience recording and sharing habits. Unmet needs were identified around recording the full concert and sharing content. The concept for ConTor was created as a venue-specific app allowing ticket holders to upload, download and livestream media. Ideas were generated then logo and interface designs were created. A user scenario visualization showed how ConTor could improve a concertgoer's experience.
The document describes the design process for a concert media sharing application called ConTor. It details user research conducted at a concert involving audience recording and sharing habits. Unmet needs were identified around recording the full concert and sharing content. The concept for ConTor was created as a venue-specific app allowing ticket holders to upload, download and livestream media. Ideas were generated then logo and interface designs were created. A user scenario visualization showed how ConTor could improve a concertgoer's experience.
We used social media platforms like Twitter, Facebook, and a film website to promote our psychological thriller film. On Twitter, we posted information about the film and used hashtags to increase visibility. On Facebook, we uploaded images and video clips from the film to generate interest. Our poster, which featured the film's ominous toy-in-barbed-wire image, helped signal the genre. By consistently using the same striking visuals across all promotional materials, we aimed to create recognition and link the various platforms synergistically.
Bryn Attracting and Addressing Audiences seconds101
The document discusses techniques used to attract audiences to a film project, including a poster, film website, and Twitter feed. The key visual for the poster was a haunting stare of a victim to engage thriller audiences. The film website featured this key visual and included links to social media and pages about the film. A Twitter feed was created to allow two-way interaction between filmmakers and audiences to build hype through competitions and hashtags.
The document discusses various promotional techniques used to attract and address the target audience for a film called "The Unhinging". These techniques included creating a poster, website, Facebook page, Twitter page, and Instagram page. Updating social media with photos, videos, and information helped generate buzz and interest among the target audience. Hashtags and tagging were used on Instagram and Twitter to make the content more discoverable. The consistent branding across the different platforms also helped promote synergy.
Entertainment Marketing and Brand building for moviesJatin Ghritlahre
The document provides details about the marketing strategies for four Bollywood movies:
1) Yeh Jawaani Hai Deewani (2013) - The movie had a grand trailer launch and press conferences. It engaged fans through social media and associations with brands like MakeMyTrip. Its songs helped create hype.
2) Lootera (2013) - It promoted through press meets, TV/radio, and a vintage-themed social media campaign. However, it did not create enough buzz beyond the leads' fan following.
3) Ship of Theseus (2013) - Being a low-budget, art-house film, it relied on festival screenings and word-of-mouth.
Today, social media is a major consideration for film promotion, no matter the size and budget. We at 84ideas were the Social Media Marketing Partners for SS Rajamouli's Eega Movie. Eega also won the prestigious ADEX Award - Gold for the best Social Media Campaign.
The document discusses the creation of ancillary texts including a radio trailer and film poster for a short film. It aimed to mirror the film's use of music, pace, theme and genre (thriller/drama) through a dramatic radio trailer. Key themes from the film about social media were reflected in the poster, which featured a phone and Facebook icons. Feedback was gathered from the target audience of everyday teens through a questionnaire on potential film titles and a review of draft film posters on Instagram.
The document discusses various promotion methods used to attract and address the target audience for a film called "Hush Little Baby". These included creating an official film website, Facebook page, Twitter page, and film poster. On Twitter, the filmmakers promoted the film by tweeting, retweeting, and tagging people. They also provided updates and used hashtags. The Facebook page allowed people to like and share posts about the film. The consistent film poster image was also used on the social media pages and website to create brand recognition.
The document discusses social media promotion for a film. It describes creating a Facebook page to promote the film to their target audience. Photos from the film were used as the profile and cover photos to generate excitement. A Twitter page was also created to provide information and allow people to share the page. The goal is to generate enough buzz on Twitter for the page to become a trending topic. A poster for the film was created with Photoshop containing information like the name, slogan, director, and release date. Vintage camera film was used as the backdrop with war images to convey the film's theme.
Prometheus utilized several marketing techniques to engage science fiction fans in the lead up to the film's release. Early stages involved leaking set photos and sneak previews online. Later, fans were given cards with a website address for the fictional Weyland Corporation featured in the film. The biggest push came from an extended trailer revealing another website with a password fans tried to crack through online debates. Throughout, the filmmakers left hints on social media to further involve fans in solving puzzles as part of a larger viral campaign building excitement and community around the film.
The document outlines the extensive marketing campaign for Star Trek Into Darkness, which utilized various online and offline strategies to generate interest and awareness among target audiences. Specifically, it discusses the use of trailers and exclusive content on iTunes, social media platforms like Twitter and Facebook, partnerships, merchandise, posters, magazines, competitions, actor appearances on shows, blogs, message boards, video games, billboards and more. The goal was to familiarize potential viewers with the film's characters, storylines and build anticipation ahead of its release through a sustained multi-channel approach.
TWTRCON SF 10 Keynote: Business in the Fast LaneEdelman
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This document discusses how the filmmakers are using social media sites Facebook, Twitter, and Instagram to promote their short film in an easy and effective way with low budget. It provides details on how each site is being utilized, such as posting behind-the-scenes photos and film stills on Facebook, using hashtags and retweets to spread the word on Twitter, and sharing photos to gain interest and support on Instagram. The goal is to attract their target audience and see the level of support for the film through likes and comments across all three platforms.
The document discusses how the media product challenges conventions of real media. It analyzed film trailers to understand their codes and conventions. It created a story around the dangers of social media to inform teenagers. The film trailer includes production logos, appropriate audience warnings, memories of the friendship group, social media use, tense music and effects, and Facebook-style intertitles to challenge conventions. It aims to inform teenagers and help those struggling with online issues. The trailer overall follows conventions but includes unique elements like the intertitles and social media support to interest its target audience.
The document discusses the promotional strategies used for the film "An Eye for Danger". These included creating a poster, film website, Facebook page, and Twitter feed to attract an audience. The key elements like the victim's staring eye were consistently featured across different promotional materials to create synergy and a recognizable visual identity. The website, Facebook page, and Twitter feed were updated to engage the audience and generate hype during the film's release. Audience feedback was also gathered through views and comments on the film trailer uploaded to YouTube.
The Hunger Games: Mockingjay Part 1 was directed by Francis Lawrence, distributed by Lionsgate, and based on the third book in The Hunger Games trilogy. It had a budget of $125 million and strong early box office predictions, with 80% of tickets sold in advance. Online, the film's trailer received over 5 million YouTube views and it was widely discussed on social media platforms like Tumblr, Instagram, Facebook, and Pinterest, growing its fan base globally. Box office profits exceeded expectations.
Social media platforms like Instagram, Snapchat, Twitter, and Facebook allow artists to easily connect with fans and promote their music, albums, tours and merchandise. Instagram allows artists to share photos and videos with followers and track engagement. Snapchat gives fans an exclusive look at behind-the-scenes content as it happens. Twitter is a quick way for artists to communicate with fans and spread news through retweets to new audiences worldwide.
The Hunger Games Mockingjay: Part 1 - Distributionfreddiehowe
The document discusses the distribution methods used for the film The Hunger Games: Mockingjay - Part 1. It was distributed by Lionsgate and Color Force. Trailers for the film were widely distributed on social media sites like YouTube, Twitter, and Facebook. The distributors utilized these sites as well as creating an official film website and mobile game to draw attention from their target teenage/young adult audience. The most important distribution method was the official film website, as it directly linked to all their other social media sites and fan sites in one central location for exclusive content.
The document discusses how various media technologies were used at different stages of creating a music video project. YouTube, Google, and social media were used for initial research to gather ideas. Instagram was used for makeup inspiration. Microsoft Excel and the weather app were used for planning. A Sony camera and tripod were used to film, and Adobe Premiere Pro and After Effects were used to edit and add effects. Wix was used to build the artist's website. Feedback was gathered and the video was evaluated using Prezi, Emaze, and Premier Pro.
1) The group created a sci-fi short film inspired by E.T. called "Our Swede" using only iPhone cameras and iMovie editing software.
2) They planned the film to feature two actors, John as Elliot and Rob as E.T., and include shots like Elliot riding his bike and waving goodbye to E.T.
3) To promote the film, they created social media accounts like Instagram and Facebook and used hashtags like #ETphonehome to encourage audience interaction and engagement.
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We used social media platforms like Twitter, Facebook, and a film website to promote our psychological thriller film. On Twitter, we posted information about the film and used hashtags to increase visibility. On Facebook, we uploaded images and video clips from the film to generate interest. Our poster, which featured the film's ominous toy-in-barbed-wire image, helped signal the genre. By consistently using the same striking visuals across all promotional materials, we aimed to create recognition and link the various platforms synergistically.
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The document discusses techniques used to attract audiences to a film project, including a poster, film website, and Twitter feed. The key visual for the poster was a haunting stare of a victim to engage thriller audiences. The film website featured this key visual and included links to social media and pages about the film. A Twitter feed was created to allow two-way interaction between filmmakers and audiences to build hype through competitions and hashtags.
The document discusses various promotional techniques used to attract and address the target audience for a film called "The Unhinging". These techniques included creating a poster, website, Facebook page, Twitter page, and Instagram page. Updating social media with photos, videos, and information helped generate buzz and interest among the target audience. Hashtags and tagging were used on Instagram and Twitter to make the content more discoverable. The consistent branding across the different platforms also helped promote synergy.
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The document provides details about the marketing strategies for four Bollywood movies:
1) Yeh Jawaani Hai Deewani (2013) - The movie had a grand trailer launch and press conferences. It engaged fans through social media and associations with brands like MakeMyTrip. Its songs helped create hype.
2) Lootera (2013) - It promoted through press meets, TV/radio, and a vintage-themed social media campaign. However, it did not create enough buzz beyond the leads' fan following.
3) Ship of Theseus (2013) - Being a low-budget, art-house film, it relied on festival screenings and word-of-mouth.
Today, social media is a major consideration for film promotion, no matter the size and budget. We at 84ideas were the Social Media Marketing Partners for SS Rajamouli's Eega Movie. Eega also won the prestigious ADEX Award - Gold for the best Social Media Campaign.
The document discusses the creation of ancillary texts including a radio trailer and film poster for a short film. It aimed to mirror the film's use of music, pace, theme and genre (thriller/drama) through a dramatic radio trailer. Key themes from the film about social media were reflected in the poster, which featured a phone and Facebook icons. Feedback was gathered from the target audience of everyday teens through a questionnaire on potential film titles and a review of draft film posters on Instagram.
The document discusses various promotion methods used to attract and address the target audience for a film called "Hush Little Baby". These included creating an official film website, Facebook page, Twitter page, and film poster. On Twitter, the filmmakers promoted the film by tweeting, retweeting, and tagging people. They also provided updates and used hashtags. The Facebook page allowed people to like and share posts about the film. The consistent film poster image was also used on the social media pages and website to create brand recognition.
The document discusses social media promotion for a film. It describes creating a Facebook page to promote the film to their target audience. Photos from the film were used as the profile and cover photos to generate excitement. A Twitter page was also created to provide information and allow people to share the page. The goal is to generate enough buzz on Twitter for the page to become a trending topic. A poster for the film was created with Photoshop containing information like the name, slogan, director, and release date. Vintage camera film was used as the backdrop with war images to convey the film's theme.
Prometheus utilized several marketing techniques to engage science fiction fans in the lead up to the film's release. Early stages involved leaking set photos and sneak previews online. Later, fans were given cards with a website address for the fictional Weyland Corporation featured in the film. The biggest push came from an extended trailer revealing another website with a password fans tried to crack through online debates. Throughout, the filmmakers left hints on social media to further involve fans in solving puzzles as part of a larger viral campaign building excitement and community around the film.
The document outlines the extensive marketing campaign for Star Trek Into Darkness, which utilized various online and offline strategies to generate interest and awareness among target audiences. Specifically, it discusses the use of trailers and exclusive content on iTunes, social media platforms like Twitter and Facebook, partnerships, merchandise, posters, magazines, competitions, actor appearances on shows, blogs, message boards, video games, billboards and more. The goal was to familiarize potential viewers with the film's characters, storylines and build anticipation ahead of its release through a sustained multi-channel approach.
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The document discusses how the media product challenges conventions of real media. It analyzed film trailers to understand their codes and conventions. It created a story around the dangers of social media to inform teenagers. The film trailer includes production logos, appropriate audience warnings, memories of the friendship group, social media use, tense music and effects, and Facebook-style intertitles to challenge conventions. It aims to inform teenagers and help those struggling with online issues. The trailer overall follows conventions but includes unique elements like the intertitles and social media support to interest its target audience.
The document discusses the promotional strategies used for the film "An Eye for Danger". These included creating a poster, film website, Facebook page, and Twitter feed to attract an audience. The key elements like the victim's staring eye were consistently featured across different promotional materials to create synergy and a recognizable visual identity. The website, Facebook page, and Twitter feed were updated to engage the audience and generate hype during the film's release. Audience feedback was also gathered through views and comments on the film trailer uploaded to YouTube.
The Hunger Games: Mockingjay Part 1 was directed by Francis Lawrence, distributed by Lionsgate, and based on the third book in The Hunger Games trilogy. It had a budget of $125 million and strong early box office predictions, with 80% of tickets sold in advance. Online, the film's trailer received over 5 million YouTube views and it was widely discussed on social media platforms like Tumblr, Instagram, Facebook, and Pinterest, growing its fan base globally. Box office profits exceeded expectations.
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The document discusses how various media technologies were used at different stages of creating a music video project. YouTube, Google, and social media were used for initial research to gather ideas. Instagram was used for makeup inspiration. Microsoft Excel and the weather app were used for planning. A Sony camera and tripod were used to film, and Adobe Premiere Pro and After Effects were used to edit and add effects. Wix was used to build the artist's website. Feedback was gathered and the video was evaluated using Prezi, Emaze, and Premier Pro.
1) The group created a sci-fi short film inspired by E.T. called "Our Swede" using only iPhone cameras and iMovie editing software.
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3. From acclaimed director Vikramaditya Motwane and starring two of today’s finest
young stars: Ranveer Singh and Sonakshi Sinha, Lootera was pitched as the epic
period romance of 2013.
The Glitch commenced digital promotion activities on the Lootera social media
pages on 13th
March 2013.
The following activities then commenced to build a fan base for the film and engage it
consistently:
•Interactive Posts
•Contests
•Facebook Apps
•Twitter Engagement
•Content and trailer seeding
Activi
ties
An Overview
4. • Lootera Love Quotes & Postcards
To keep up the romantic tone of the film, we engaged our users with a series of ‘love quotes’. These helped project the film as a
classic love story for the ages and increased engagement with users through their high relatability and shareability factor.
We also shared ‘Vintage Postcards’ exchanged between the film’s characters with our fans to give them a feel of the vintage
50’s era the film is set in.
A constant engagement with the users was kept alive through responses and debates by mock users
• Exclusive Posters/Photographs
On a daily basis, the Fans were given access to some exclusive posters, photographs and stills from the movie.
These were shared by the fans across their pages and their friends.
We garnered an average of 1000+ likes and 100+ shares on most images.
Every Picture initiated conversations and engagements.
• Event Pictures
Pictures of the stars from all promotional events were shared with fans with movie branding. These were received
enthusiastically by fans getting a high number of likes and shares
Content
Activi
ties
5.
6.
7.
8.
9.
10. Activi
tiesBlack & White Look
To bring alive the vintage feel of
the film, we turned the FB page
completely B&W for till the 1 lakh
mark was reached. This became a
talking point on FB and Twitter.
Exclusive pictures of the making
of the film were shared with fans,
which generated tremendous buzz
and curiosity about the film.
The making of the film video:
‘Labour of Love’ was promoted
through this.
Coverage of the B&W Look
11. Interactive Posts &
Memes
To avoid monotony in the tone
and constantly engage the users,
we used interactive posts based on
the popular lyrics and dialogues
from the film.
Apart from this, we also posted
funny Lootera memes on the page
to balance the intense mood of the
film with some lighter elements
while maintaining the connect to
the core content of the film.
Activi
ties
12.
13.
14. Lootera Poster Contest
We organized a Make Your Own Lootera poster contest in collaboration with
MadAboutMoviez.com. The winning entry was put up on a outdoor hoarding in his
city. This also helped produce some great UGC in the form of fan art and posters which
were later shared on our page and was received with much enthusiasm by fans of the
film.
Activi
ties
15. Facebook
Apps Lootera Vintage Radio:
Since the movie had the feel of 50’s, we developed the Lootera Radio app to give
our fans a true blue vintage experience. Users could shift the tuner and with each
frequency you could hear the amazing songs composed by Amit Trivedi..
16. Lootera Talkies (Movie
Theater)
With the launch of the theatrical
trailer, we launched the “Lootera
Talkies” Facebook app that allowed
fans to view the trailers and latest
promos from the film and invite their
friends to watch the trailers as well.
Facebook
Apps
17. Lootera Vintage Camera
To make the fans part of the period film
experience, we launched the Vintage
Camera App. Fans could upload images
onto the app and choose any of the many
vintage filters to their pictures and
download them. Moreover, fans were
encouraged to share pictures of theirs with
their loved ones through the app. These
pictures were included in a special ‘Wall of
Love’ tab on our page.
Facebook
Apps
18. Album of Love:
We launched a special Lootera
picture flipbook called the Album of
Love through which fans could flip
through exclusive stills from the
film. This helped us create a buzz
around the immense visual appeal
of the film. Fans could share the
entire album or individual pictures
from it on the wall or with their
friends.
Facebook
Apps
19. Labour of Love:
This is a FB tab where fans can view
all the video features related to the
making of the film. A variety of video
featurettes about the various aspects
of making a period film like Lootera
were displayed here for the users to
view.
Facebook
Apps
20.
21. Contests
Twitter contests were smartly integrated with each asset
launch (trailers/songs) using hashtags of the song name.
Exclusive passes to promotional events and giveaways in
the form of movie posters and merchandise were the
driving incentive for the interaction.
We regularly trended nationally throughout the period of
promotions with hashtags like #Lootera, #SawaarLoon
and #Shikayatein
Live Tweets
Events such as the trailer launch, music Launch and the
Mills and Boon’s book launch event were live-tweeted to
make the audience feel like a part of the event with
updates and exclusive pictures from the event stage.
Activities
Twitter
22. Creati
ves
• User Interaction Imagery
Posts were designed to promote interaction with the fans while the
creatives reflected the visual beauty of the film. We maintained a
classy, vintage look to the creatives. The feel was one of
understated, elegant romance, pretty much like that of the film
itself.
• Special Mentions
On special occasions like Ranveer and Sonakshi’s Birthdays etc, we
ran exclusive movie driven content and activities that strengthened
the connect between the actors’ fans and the movie.
23. Social
Media PR
• Seeding: Blogs/Websites/Twitter
We seeded across all content from the film on to major websites and blogs such as Bollywood Hungama, Pinkvilla,
Bollywood Life, Koimoi etc to ensure high visibility and views for all the trailers and songs from the film. On Twitter, this
content was tweeted out to key influencers so as to effectively spread the word about the film.
24. Release week strategy
During the week of Lootera’s release we took things a notch higher to intensify the buzz
around the film. Tweet-Reviews from filmmakers, actors and critics who had seen the film
were heavily pushed on Twitter and Facebook in both in the form of retweets and
specially designed. This helped build a massive hype for the film around the film’s release.
As a result, #Lootera trended on Twitter Nationally among the top 3 trends for the entire
week, from Monday to Sunday,. This kind of intense and sustained buzz for a film has
been pretty much unprecedented and this was achieved completely without the aid of any
high-profile contests with big give-aways.
Social
Media PR
30. Through various apps, contests, creatives,
behind the scene videos, fan art, trivia,
conversations & other bonus content, we
kept our audience coming back for more