London vet show - Internet Marketing for Vets
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A whistle stop tour to marketing the vet practice othe internet. From The London Vet Show 2010
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London vet show - Internet Marketing for Vets
- 1. Internet marketing forInternet marketing for vetsvets Susie Samuel MA VetMB MRCVS www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 11. Internet action planInternet action plan Interesting and engaging website Search engine optimisation Social networking Directories Monitor www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 12. Internet action planInternet action plan Interesting and engaging website Search engine optimisation Social networking Pay per click ads Directories Monitor www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 13. Social networkingSocial networking 25% of all UK internet time www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 14. Social Media Use Demographics www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 15. “(Social networking) is human communication.” Rob Key www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 16. Mobile internetMobile internet Twitter mobile use up by 62% since mid April Twitter 50% online mobile time spent on Facebook GSMA www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 17. Mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail TNS www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 18. Social MediaSocial Media Interact with your clients ‘Organic’ advertising ‘Viral’ spread www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 19. FacebookFacebook 26M monthly active users UK www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 20. 11.9 million daily reach in UK The Sun 2.9M X Factor 12.4M www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 21. Other Social MediaOther Social Media 3.7M Twitter 2.7M My Space 2.1M Linked In www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 22. Social Media getting startedSocial Media getting started Facebook Twitter www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 27. facebookfacebook You want a fan page!! www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 33. twittertwitter www.twitter.com/signup www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 39. Social media contentSocial media content Seasonal advice Competitions Promotions Encourage participation Respond to feedback www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 40. Social media practicalitiesSocial media practicalities Encourage staff to participate Draw up a calender for admin Policy for negative comments Social networking policy www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 41. Getting fans and followersGetting fans and followers Newsletter Posters Staff ‘Suggest’ to friends Ads www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 42. Other sites to exploreOther sites to explore Linked In You Tube Flikr Foursquare Google places www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 49. Internet action planInternet action plan Interesting and engaging website Search engine optimisation Social networking Pay per click ads Directories Monitor www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 51. google adsgoogle ads www.google.co.uk/adwords www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 54. Internet action planInternet action plan Interesting and engaging website Search engine optimisation Social networking Pay per click ads Directories Monitor Analyse www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 56. Online DirectoriesOnline Directories Type of traffic Page rank Unique visitors Time spent viewing www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 58. Monitor and analyseMonitor and analyse Google alerts Social mention Google analytics www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 59. Internet action planInternet action plan Interesting and engaging website Search engine optimisation Social networking Directories Google and facebook ads Monitor www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
- 60. Susie Samuel MA VetMB MRCVSSusie Samuel MA VetMB MRCVS 0845 4961 204 07782273040 Social media for vets – facebook Internet marketing for vets – Linked In susie@vethelpdirect.com www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
Editor's Notes
- 2006 Lightening tour of opportunities.
- Ask re use
- You already know how to do social networking for your practice. Word of mouth. Don;t be intimidated. You already know how to do the difficult bit, you just need to 1/ learn a few very basic technicalities 2/know whats out there 3/social conventions
- Rapidly changing patterns of use
- Quick tip
- Obviously best if organic search engine optimisation means you are coming up first anyway
- Lightening tour of opportunities. Many free or low cost