London Now is an agency that promotes foreign direct investment in London. It provides insights and connections to support businesses looking to invest or expand in London. London offers a large, highly qualified talent pool, costs of living and currency exchange rates that are lower than other major cities, and upcoming opportunities from projects and investments in infrastructure and green technologies totaling over £40 billion. London's economy and population are growing rapidly, projected to make it the 4th richest city in the world, demonstrating it is open and ideal for businesses across multiple sectors.