The document summarizes key points about culture and strategy at Edinburgh Airport. It discusses how developing an inclusive culture that engages employees can help ensure success more than strategy alone. Facts are provided about passenger numbers and awards received by the airport. New investments and airline agreements are noted. The launch of a new brand and logo is described as rooting the airport firmly in Edinburgh. A quote from an employee expresses feeling like part of the solution due to the new culture.

1. Gordon Robertson
Director of Communications

2. “Culture Eats Strategy for Breakfast”
– Peter Drucker
• A strategy needs to consider the markets and customers that the organisation is
targeting while also bringing employees on the journey
• The force of culture and an engaged workforce is far greater than a well-developed
business strategy
• Having an inclusive environment which ensures the contribution of as many
employees as possible will help ensure a culture of ownership is developed

3. Facts and Figures
• Our new owners took over in June 2012
• 9.2 million passengers travelled through Edinburgh Airport in 2012
• Voted “Best European Airport: 5m - 10m Passengers” at the 8th Annual ACI
EUROPE Best Airport Awards for the second year in a row
• The only British airport shortlisted in the ACI ASQ Awards for 2012, placed
overall third in Europe
• Edinburgh Airport has launched a
£15m route development fund
• New agreements signed between
easyJet, Ryanair, Turkish Airlines,
Air Canada and Virgin Atlantic

4. Creating a Culture

5. Bringing our new brand to life
• Launched in December 2012
• Our logo blends the iconic tower with Edinburgh Castle
• Rooting us firmly in the Capital

7. “We used to feel like we were part of the problem. Now
we feel that we’re part of the solution.”
– Jock Stewart, Security Officer and Union rep