Portfolio Class, Self Promotion Lecture, Part 1

1. Self Promotion

2. What’s in a name?
 Use your real name
 Don’t try to be catchy…yet
 Use the real spelling
 Experiment with your initials
 Above all, keep it professional

5. What do you stand for?
 Let’s make a list:
1. What do you do?
2. What 3 word identify you in a nutshell?
3. What 2 colors do you favor?
4. What is the typical style of your work?

6. What does your TA want?
 Grad school:
1. Super clean, should not distract from your work
2. Work in black & white very well.
3. You documents will be COPIED a lot! Make sure
that your logo is in B&W on all documents
4. You full name should be in the logotype or below
the mark.

7. What does your TA want?
 Potential Employers:
1. Reflect your personality/style
2. Professional and easy to understand
3. They will look at your logo in a ‘technical’ manner

8. What does your TA want?
 Clients:
1. Reflect your personality/style
2. Professional and easy to understand
3. Eye catching and ‘different’
4. Color!

9. Business Cards
Calling Card
NOT JUST FOR SOLICITING BUSINESS

18. Where to buy calling cards:
• MOO CARDS: http://us.moo.com/

19. Standard calling cards:
• Overnightprints.com
• Vistaprint.com
• On both of these sites, you can get 100 cards for under $ 25
• Must order your cards no later than 2/7/12.
• Bring in 2o cards to pass around class.

20. Deadlines
 1/19: Hand done logo sketches
 1/24: Logos in computer. Work in class day.
 1/26: Finalize logo. SPEAKER
 1/31: Business card design sketches
 2/2: Turn in print out of 1st draft biz card. SPEAKER
 2/7: Final biz card. Order online in class.