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Your portfolio: From self-promotion to self-invention

A presentation to help young creative professional creating a meaningful portfolio. Presented at the 8th Bēhance Portfolio Review, in Athens.

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Your portfolio: From self-promotion to self-invention

  1. 1. Your Portfolio FROM SELF-PROMOTION TO SELF-INVENTION Dimitris Savvakos, Creative Director, OgilvyOne Athens
  2. 2. HOW CREATIVES SEE THEMSELVES
  3. 3. HOW CREATIVES SEE ONLINE SELF-PROMOTION
  4. 4. Networking is an illusion
  5. 5. Don’t think your portfolio as an self-promotion machine, think it as an self-invention machine.
  6. 6. Instead of networking take advantage of the network
  7. 7. If you want followers, become someone worth following.
  8. 8. 7 tips FOR A MEANIGFUL ONLINE PORTFOLIO
  9. 9. Tip 1
  10. 10. WHEN YOU POST YOUR WORK ONLINE
  11. 11. Tip 1 ASK FOR FEEDBACK
  12. 12. Tip 2
  13. 13. Tip 2 FEEL PROUD TO BE AN AMATEUR
  14. 14. “An expert is a man who has stopped thinking because ‘he knows.’” — Frank Lloyd Wright
  15. 15. Tip 3
  16. 16. Tip 3 DEVELOP YOUR GOOD TASTE
  17. 17. “You are only as good as your record collection.” — DJ Spooky
  18. 18. Tip 4
  19. 19. http://www.onepicaday.net
  20. 20. Tip 4 SHARE SOMETHING EVERYDAY
  21. 21. Show the process behind your project
  22. 22. Tip 5
  23. 23. Tip 5 TRY TO CHANGE THE WORLD
  24. 24. Tip 6
  25. 25. http://significantobjects.com
  26. 26. Tip 6 TELL THE STORY
  27. 27. Learn to present your work
  28. 28. Παρουσίασε το Bēhance στη γιαγιά σου!
  29. 29. Tip 7
  30. 30. Would You Build a House on a Land You Don’t Own?
  31. 31. Tip 7 MAKE A WEBSITE
  32. 32. “Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.” —William S. Burroughs
  33. 33. making a bunch of money or being suc — be concerned with doing good work make the right choices and protect you And if you build a good name, eventua that name will be its own currency.” —William S. Burroughs
  34. 34. Recommended Reading
  35. 35. Dimitris Savvakos, Creative Director, OgilvyOne Athens behance.net/savvakos THANK YOU @savvakoswww.savvakos.com

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