SlideShare a Scribd company logo
Five key elements for
developing your brand…
Build betterrelationshipswithyour
customerswithagreatbrandimage…
01
Objectives…
By having clear vision and values for your brand helps customers, team members and
partners buy into what you want to achieve. They feel part of the brand and essentially
want to be associated with it. Also inject some personality into your communication with
these key people. The persona you demonstrate needs to reflect the vision and values of
your brand. Make a start by writing down your brands vision, values and personality today!
Call 01212884227oremailus@twelve20.co.uk
02
Colour…
Having a clear defined colour palette helps people to identify who you are and what you
stand for. Colour plays an important part in the way customers, team members and
partners react to you. You may choose to have a couple of main colours you use and have
a complementary colour palette to work alongside. Make sure you find colours that reflect
your objectives, work well together and give a positive impression. Get the right colours into
your brand today!
Call 01212884227oremailus@twelve20.co.uk
03
Typography…
Using text to inform clients about what you do and have to say is a great form of
communication. By having the right typeface family with a variety of weights and styles can
enhance the diversity of your communication. You could devise a certain way of setting
headlines, captions or body text. All of these can help people to subtly identify who you are
and what you stand for. You may even choose two different typefaces to complement each
other and convey something extra. What does your typeface say about you?
Call 01212884227oremailus@twelve20.co.uk
04
Consistency…
When you communicate to your customers, team members and partners it is essential
to help them identify who you are. Using the appropriate colours, typefaces, images
and adhering to your objectives provides clarity and recognition. If it’s easy for people to
associate with your brand you can build the relationship further and become a reputable
company to work with. Make sure people know who you are through consistent and
regular communication!
Call 01212884227oremailus@twelve20.co.uk
05
Make it real…
You can use your brand in many ways to develop and grow relationships. One of the best
ways is to provide a truly memorable experience of your brand. This maybe through how
your team members handle your customers, adding value to the products or services you
offer or just making people feel great about themselves. It’s entirely up to you, just make
sure it’s positive and enriching. How are you going to improve your brand experience?
Call 01212884227oremailus@twelve20.co.uk

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5 brand-tips

  • 1. Five key elements for developing your brand… Build betterrelationshipswithyour customerswithagreatbrandimage…
  • 2. 01 Objectives… By having clear vision and values for your brand helps customers, team members and partners buy into what you want to achieve. They feel part of the brand and essentially want to be associated with it. Also inject some personality into your communication with these key people. The persona you demonstrate needs to reflect the vision and values of your brand. Make a start by writing down your brands vision, values and personality today! Call 01212884227oremailus@twelve20.co.uk
  • 3. 02 Colour… Having a clear defined colour palette helps people to identify who you are and what you stand for. Colour plays an important part in the way customers, team members and partners react to you. You may choose to have a couple of main colours you use and have a complementary colour palette to work alongside. Make sure you find colours that reflect your objectives, work well together and give a positive impression. Get the right colours into your brand today! Call 01212884227oremailus@twelve20.co.uk
  • 4. 03 Typography… Using text to inform clients about what you do and have to say is a great form of communication. By having the right typeface family with a variety of weights and styles can enhance the diversity of your communication. You could devise a certain way of setting headlines, captions or body text. All of these can help people to subtly identify who you are and what you stand for. You may even choose two different typefaces to complement each other and convey something extra. What does your typeface say about you? Call 01212884227oremailus@twelve20.co.uk
  • 5. 04 Consistency… When you communicate to your customers, team members and partners it is essential to help them identify who you are. Using the appropriate colours, typefaces, images and adhering to your objectives provides clarity and recognition. If it’s easy for people to associate with your brand you can build the relationship further and become a reputable company to work with. Make sure people know who you are through consistent and regular communication! Call 01212884227oremailus@twelve20.co.uk
  • 6. 05 Make it real… You can use your brand in many ways to develop and grow relationships. One of the best ways is to provide a truly memorable experience of your brand. This maybe through how your team members handle your customers, adding value to the products or services you offer or just making people feel great about themselves. It’s entirely up to you, just make sure it’s positive and enriching. How are you going to improve your brand experience? Call 01212884227oremailus@twelve20.co.uk