Presentation about optimizing a website landing page as well as location page for a business.

2. LOCATION PAGE
What’s a location page?
• Setup for Local SEO
• Doctor with one or multiple locations
• Tailor-made to highlight doctor

3. IDEAL LOCATION PAGE LAYOUT
We used this website for guidance:
Small Business Coach Local Page
Basic components:
• Logos
• Testimonials
• Cred builders
• Photos
• Contact Form
• Map

4. SMITH’S LOCATION PAGE
Example Page

5. GOALS OF PAGE
• Help doctor rank locally
• Landing page optimized for conversions
• Highlight doctor and practice
• Still in Testing phase

6. CORE PAGE LAYOUT
Key Points for Core Pages
• Marriage of Design and SEO
• Look good and convert
• Uncluttered
• User friendly

7. CASE STUDY: SHAPIRO
Nicole and I optimized this page (using Optimizely) and saw immediate results:
Stretch Marks
Current Stats:
July 26, 2013 to August 25, 2013

8. OUR TEST
Engagement
• New version had 13.3% more engagement
• About 20% more conversions

9. OPTIMIZED VERSION
• Better layout
• Less text
• More photos
• Cred builders
higher
Before After

10. WHY THIS MATTERS?
• Conversions heavily based on layout
• Need to engage user
• Photos and heading are key
• Too much text overwhelms

11. THANK YOU!
QUESTIONS?